€5,175
pledged of €20,000pledged of €20,000 goal
146
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, October 3 2018 9:15 AM UTC +00:00
Mattia and ElisaBy Mattia and Elisa
First created
Mattia and ElisaBy Mattia and Elisa
First created
€5,175
pledged of €20,000pledged of €20,000 goal
146
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, October 3 2018 9:15 AM UTC +00:00

About

Unconventional Fairy Tales for Unconventional Families is the first children’s book that celebrates characters which belong to many different kinds of families. 

The book doesn’t aim to explain why these families exist but to broaden children’s horizons by including them in their world.

As with all fairy tales, our stories are light-hearted, adventurous, funny and designed to teach a simple moral. 

But in traditional fairy tales, you’ll never find characters like ours! 

Amira has two amazing dads, Pops and Daddy, who are also mighty warlocks! With powerful spells and a dog that farts bullets, they will help Amira befriend the new kid in school.

Pops and his husband Daddy
Pops and his husband Daddy
Their daughter Amira
Their daughter Amira

Miss MaryBlack is the CEO of The Nocturnal Nightmares Corp. Every night she scares children all over the world so that they can overcome their fears during the day. Whereas her son Monsterino just wants to be nice to them.


Miss MaryBlack, single working mum, and her son Monsterino
Miss MaryBlack, single working mum, and her son Monsterino

Daddy wants her to be a warrior, while her mum wants her to be a witch. But Nora just wants to grow magical Mad Flowers. So mad that they can bark at intruders, master finance, mix cocktails and cook pizzas.

Queen Priscilla and King William, divorced parents
Queen Priscilla and King William, divorced parents
Princess Nora and her magical Mad Flowers (an example of Barking Roses)
Princess Nora and her magical Mad Flowers (an example of Barking Roses)

Children can’t laugh anymore: an evil pirate stole all their smiles! Ocean, Blue, and their mums will try and get this precious treasure back by sailing through incredible places like Red Nose Island, Cake-on-the-Face Bay, and the Tickling Swamp.

Estela and her wife Marina, Ocean and Blue’s mums. On Estela's shoulder: Airo, parrot and ship’s jokester
Estela and her wife Marina, Ocean and Blue’s mums. On Estela's shoulder: Airo, parrot and ship’s jokester

Mikail identifies himself as a witch. With the support of his parents, he changes his name into Amy and joins the best Sorcery School in the kingdom. There, she will have to solve a mystery: her schoolmates are disappearing, and someone has to help them!

Amy Moonstone, born Mikail Moonstone, witch in training
Amy Moonstone, born Mikail Moonstone, witch in training

Max, Valerie, and Micky are a family of ghosts who will have to fight a group of nostalgics about the ‘80s called The Ghost Hunters. With the help of Chatty Patty, Dancer Spencer and Jane Tonda, will they save the day?

Max, single dad, architect and ghost
Max, single dad, architect and ghost

Alexis is a young Shoulder Devil competing against one of the most powerful Shoulder Angels: Jean-Georges. When her daughter Helly scares away Babysitter Number 16, Alexis brings the little devil-girl to work with her. This power duo will make Jean-Georges’ life hell!

Alexis, teen mum and Shoulder Devil
Alexis, teen mum and Shoulder Devil

The duty of Watchpixies is to keep humans away from the village, at all costs. But when Ivy and her step-mum Lulu find a cute little human, they refuse to abandon him in the woods. What will happen when Ivy's father, the village chief, finds out about him? 

Kal’s dad is from the Kingdom of Ice, and his mum is from the Kingdom of Deserts. Two evil blacksmiths want to trigger a war between the two kingdoms by planting the Seed of Discord. The Seed soon becomes a plant that whispers lies and mean things. With the adults clueless, the fate of the world will be in the hands of children. 

Xago is young elf who has been adopted by a couple of ogres. When Xago and his friends come back from a trip, all the ogre warriors in their village became as peaceful as a bunch of hippies! To return them to their customary rudeness, the three friends will ask The Great Grumpy Warlock for help. If only it were that easy!



  • To give every child a fairy tale in which they can recognize themselves and their family.
  • To help children fight stereotypes and grow up with a more inclusive concept of family and love. And, of course, to entertain and amuse them! 
  • To encourage people to start a conversation about different kinds of family. 

We believe that, whether traditional or unconventional, every family is magical.

If you believe it too, back this project!

Unconventional Fairy Tales for Unconventional Families will be fully illustrated.

In each fairy tale, every unconventional family will be represented by a complete family portrait. We’ll also illustrate each story’s funniest moments to help children better follow storylines and fully immerse themselves in the Unconventional Fairy Tales world.

The book will have a total of 37 character portraits and 44 illustrations. We commissioned Rossella Vicari, a young and very talented artist, to draw them.

The design of the book will be created by Cesare Alessio Serafini, an amazing graphic designer.

We decided to print the book in a large format, to make it cooler for kids (approx. 200x280 mm, depending on the supplier we’ll choose). It will be over 110 pages, full colour, hardcover.

Unconventional Fairy Tales for Unconventional Families is written by us, Mattia Perego (LinkedIn, Facebook) and Elisa Binda (LinkedIn, Facebook

We are two writers, partners in crime and in life. We have been working in international advertising agencies, in Milan and Dubai, for more than 10 years. 

In March we decided to take a sabbatical in order to do what we love most – and that’s how this book came to life!

Discover more about us and how this project came to life in this interview at The New Family, an award-winning podcast.

Check the rewards section for more details
Check the rewards section for more details

By choosing the 'EXTRA UNCONVENTIONAL' reward tier and above, you'll get an exclusive 11th additional fairy tale and exciting special content.

Get ready for the adventures of an unconventional family of mice. Serge, mum's new partner, would like Nina to like him and tries everything to please her: from a Zumba lesson to taking her to a sushi restaurant full of Sumo wrestlers. He even takes her on a tour of the most thrilling place on Earth: a humans’ house.

A digital collection of items stolen from our favourite characters, with which to enjoy more of the Unconventional Fairy Tales world.

Magic-organic edamame soup recipe - All the instructions you need to prepare Daddy's favourite dish. Magic formula included!

Nocturnal Nightmares Corp customizable employee of the month certificate - Become a real dream-crasher with this amazing tool!

The Mad Flowers' alphabet chart - From A for Aristocratic Azalea, the most snobbish flower in the garden, to Z for Zen Zephyranthes, the flower that teaches yoga.

Airo's bad jokes - Enjoy all the puns and terrible jokes of the Seven Seas’ most hilarious parrot.

The pixie-dance tutorial - Learn how to dance like a real pixie, and even master the chicken-neck move.

The Great Grumpy Warlock game - Roll the dice and face the call of the Fatmaids and the fury of Sir Burper!

Dancer Spencer's '80s hairstyle tutorial - Let the ‘80s dancefloor star show you what style is all about. Are you ready to go wild?

  • Illustrations: 37 character designs and 44 illustrations 
  • Design and layout of the book
  • Professional English editing and proofreading of the book
  • Printing: hardcover book, full colour, approx. 200x280 mm, good quality paper
  • Shipping costs: we will ship anywhere in the world
  • Promotion of the book to reach as many families as possible 
  • Kickstarter/processing fees
 
  • So far: All the stories are already written in English and Italian - 13 characters have already been designed - The cover of the book is ready.
  • 1st October - end of December: Editing and proofreading, remaining illustrations, design of the book.
  • January: Printing.
  • February: Shipping.
  • March: Rewards delivered to the backers.

All the Italian speaking backers can decide to receive the Italian version of Unconventional Fairy Tales for Unconventional Families. Just specify it in the survey that you'll receive at the end of the campaign. 

Risks and challenges

Although this is our first time as creators on Kickstarter, we’ve run hundreds of campaigns in advertising agencies, creating content and bringing ideas to life.
From brainstorming to ideation, writing, presentations, dealing with suppliers, production and post-production - we are used to managing the entire process.

The risks of this project are low.
All the fairy tales are already written.
We have all the people we need to finish this book already on board (illustrator, graphic designer, editor).

We have different quotes from printing and shipping companies and will choose the best option depending on the number of the backers and their shipping destinations.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €2 or more About US$ 2.29

    1 FAIRY TALE

    Choose the story that inspires you the most and get a digital copy of it!

    Includes:
    • 1 digital fairy tale
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    4 backers
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  2. Select this reward

    Pledge €5 or more About US$ 6

    3 FAIRY TALES

    Pick your 3 favourite stories and we'll send you a digital copy of them.

    Includes:
    • 3 digital fairy tales
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    7 backers
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  3. Select this reward

    Pledge €12 or more About US$ 14

    UNCONVENTIONAL DIGITAL

    The digital edition of Unconventional Fairy Tales for Unconventional Families. Enjoy all 10 stories on the go!

    Includes:
    • Digital book
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    10 backers
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  4. Select this reward

    Pledge €20 or more About $23

    EARLY BIRDS: SAVE €5

    Hurry! Only 100 available. You'll receive your hardcover copy of Unconventional Fairy Tales for Unconventional Families. Plus PDF.

    Includes:
    • Hardcover book
    • Digital book
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    Ships to Anywhere in the world
    Limited 94 backers
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  5. Select this reward

    Pledge €25 or more About $29

    THE UNCONVENTIONAL BOOK

    Your hardcover copy of the first edition of Unconventional Fairy Tales for Unconventional Families. Plus PDF.

    Includes:
    • Hardcover book
    • Digital book
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    Ships to Anywhere in the world
    3 backers
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  6. Select this reward

    Pledge €35 or more About $40

    EARLY BIRDS EXTRA: SAVE €5

    Get the best for less! Only 200 available. You'll receive your hardcover copy of Unconventional Fairy Tales for Unconventional Families + an exclusive additional story included in the digital edition + the UNCONVENTIONAL WORLD digital edition featuring:

    - Daddy's favourite recipe;

    - Nocturnal Nightmares Corp customizable employee of the month certificate;

    - The Mad Flowers' alphabet chart;

    - Airo's bad jokes;

    - The pixie-dance tutorial;

    - The Great Grumpy Warlock game;

    - Dancer Spencer's '80s hairstyle tutorial.

    Includes:
    • Hardcover book
    • Digital book
    • Additional story
    • The Unconventional World - digital edition
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    Ships to Anywhere in the world
    Limited 7 backers
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  7. Select this reward

    Pledge €40 or more About $46

    EXTRA UNCONVENTIONAL

    Things are getting unconventional in here!
    You'll receive your hardcover copy of Unconventional Fairy Tales for Unconventional Families + an exclusive additional story included in the digital edition + the UNCONVENTIONAL WORLD digital edition featuring:

    - Daddy's favourite recipe;

    - Nocturnal Nightmares Corp customizable employee of the month certificate;

    - The Mad Flowers' alphabet chart;

    - Airo's bad jokes;

    - The pixie-dance tutorial;

    - The Great Grumpy Warlock game;

    - Dancer Spencer's '80s hairstyle tutorial.

    Includes:
    • Hardcover book
    • Digital book
    • Additional story
    • The Unconventional World - digital edition
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    Ships to Anywhere in the world
    3 backers
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  8. Select this reward

    Pledge €55 or more About $63

    EXTRA UNCONVENTIONAL DUO - VALUE PACK!

    Share it with an Unconventional friend!
    2 copies Hardcover book, a digital copy of the book and of the additional story + The Unconventional World - digital edition including:

    - Daddy's favourite recipe;

    - Nocturnal Nightmares Corp customizable employee of the month certificate;

    - The Mad Flowers' alphabet chart;

    - Airo's bad jokes;

    - The pixie-dance tutorial;

    - The Great Grumpy Warlock game;

    - Dancer Spencer's '80s hairstyle tutorial.

    Includes:
    • Hardcover book
    • Digital book
    • Additional story
    • The Unconventional World - digital edition
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    Ships to Anywhere in the world
    3 backers
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  9. Select this reward

    Pledge €75 or more About $86

    EXTRA UNCONVENTIONAL TRIO - VALUE PACK!

    Spread the Unconventional love!
    3 copies Hardcover book, a digital copy of the book and of the additional story + The Unconventional World - digital edition including:

    - Daddy's favourite recipe;

    - Nocturnal Nightmares Corp customizable employee of the month certificate;

    - The Mad Flowers' alphabet chart;

    - Airo's bad jokes;

    - The pixie-dance tutorial;

    - The Great Grumpy Warlock game;

    - Dancer Spencer's '80s hairstyle tutorial.

    Includes:
    • Hardcover book
    • Digital book
    • Additional story
    • The Unconventional World - digital edition
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    Ships to Anywhere in the world
    6 backers
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  10. Select this reward

    Pledge €250 or more About $286

    UNCONVENTIONAL PATRON

    Your support is amazing! We'd like to hug you in person, but as it's not possible your name will be written in the thank you note of every copy of the book. Thank you for believing in our unconventional philosophy! Enjoy 5 copies of the book to share with your family and friends.

    Includes:
    • Your name in the book
    • Hardcover book
    • Digital book
    • Additional story
    • The Unconventional World - digital edition
    Less
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    Ships to Anywhere in the world
    7 backers
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Funding period

- (30 days)