It’s about loss prevention, not retrieval. We focus on proximity awareness—not location tracking. Indoor tracking devices are great for finding your lost keys or TV remote. But how often do you lose your umbrella in your house? The key for umbrellas is to prevent loss—so we focus on the invisible leash between your umbrella and you. We also focus on making sure the battery is easy to replace and will last as long as possible. You only need your umbrella when it rains. So, we’ve configured our chip so that it would go to “sleep” and “deep sleep” mode when not in use. That’s why our battery will last vastly longer in our application—a single battery will last months, if not years, longer than any other tracking or GPS device. Finally, our technology is seamlessly, elegantly integrated into one of the most beautiful umbrellas on the planet.