I am a mechanical engineer, designer and serial entrepreneur. I am passionate about quality and products that are intellectually designed with high aesthetic standards.
The vast majority of umbrellas in the market are disposable. If you don’t lose them first, they often fail after two or three uses—after which you’d need to buy another. This endless cycle is called planned obsolescence and it is no surprise to most umbrella manufacturers.
I hate that. My goal is to disrupt that...
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