$683
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24
backers
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Funding Unsuccessful
The project's funding goal was not reached on Sat, June 23 2012 8:03 AM UTC +00:00
Steffi DeRobertisBy Steffi DeRobertis
First created
Steffi DeRobertisBy Steffi DeRobertis
First created
$683
pledged of $7,499pledged of $7,499 goal
24
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, June 23 2012 8:03 AM UTC +00:00

About

DFV Foods is a family company that makes vegan seitan meat analogs that closely mimic the tastes and textures of the foods that inspired them.  In plain english that means our faux meats are made with wheat gluten, not soy, and they taste great and feel 'right' in your mouth.

THE PRODUCT - We currently have four (4) varieties that have been fully taste tested and ready to go.  My omnivorous brother once remarked 'if I am going to eat fake meat, I want to eat the meat of a fake animal' and in that spirit we've named our products:

Spicy Chupacabra Bites (Carne Asada)

Leprechaun's Corny Loaf (Corned Beef) (Not made from leprechauns, in this case it's what leprechauns eat)

Flying Pig Bacon (Because Porco Rosso shouldn't have to give up bacon)

Chimera Tenders (The stuff that goes in gyros)

THE GOAL:  To have DFV Foods' Seitan products for sale in markets and restaurants across North America and beyond

THE PLAN: Our seitans will be packaged pre-sliced and in whole loafs for wholesale to specialty markets & restaurants, and direct sales to consumers through local farmers markets in the Seattle, Tacoma, Olympia and Portland areas.  Plus we plan a special emphasis on college towns from Bellngham, WA  all the way down to Eugene, OR.

Of the four products, only one, Bacon, has multiple established brands in the marketplace.  There is room and demand, without much competition, for the other three. 

The packaging will have a (hopefully) humorous blurb related to the name of the product.  Something along the lines of "Our quality Chupacabras are imported from Mexico and raised in the darkest valleys of the Cascades" or "Leprechauns don't raise cattle, they're too small and would get trampled", only funnier.

WHAT WE'LL USE THE $ FOR: Your kind donations will be used for (but not limited to): lease time in a commercial kitchen to make the seitans, supplies, insurance, permits & other govt. licenses and paperwork, packaging materials & design, sales & marketing and all the usual stuff that goes with starting a business.

Thank you for your time and considering your project.

Our Seitan Journey

A few years back my parents moved to Oregon and introduced us to a vegan cafe in Portland called the Red and Black Cafe. This little cafe 300 miles from our house had the best vegan Reuben sandwich we ever had. Being as it was a little too far for us to go when we were having cravings I began searching the web for recipes on how to make my own. This was the beginning.

While researching for vegan corned beef recipes I found Vegan Dad. Prior to this moment I had never read a food blog nor considered having my own. Vegan Dad had a recipe for corned beef that I tried and was really good but not quite what I was going for so I started playing around until I came up with the recipe I currently have. I began making larger batches and handing them out to my vegan friends. Word got out and omnivore friends were interested and had to try it. From there, I experimented with making a carne asada and gyro meat with great success.

Bacon had never been a consideration. There are so many options on the market and just about every vegan I know has their own recipe, including us, and our staple tofu bacon. Then one morning my thoughts on the matter changed. I had created an amazing (if I do say so myself) fake egg muffin out of tofu and thought it needed bacon but the idea of having a tofu egg topped with tofu bacon seemed like way to much frickin’ tofu! This is how the bacon came to be. The next day I began experimenting and came up with the best bacon I had ever had. And I wasn’t alone, I handed the stuff out and it was like crack. People couldn’t get enough.

Friends both vegan and not wanted more and wanted to know how they could buy it. This motivated hubby and I to start looking into what it would take to start producing and selling. We also started saving money. At the same time a friend who knew what we were trying to accomplish was interested in investing in the project. After months of attempting to work out the offer we realized that at the end of the day we weren’t comfortable with a non-vegan who didn’t buy into our philosophy, owning half our company.

We still have half the funds to get things started and have gone to Kickstarter in attempt to raise the rest. We love the idea of helping community and have donated to many Kickstarter projects Vegan and/or local. We also figured this is a great way to see if there is really a want or need in the market place for our product.

One may wonder what background we have to run our own business. Phillip (aka hubby) has a background in the music industry managing both recording studios and co-running an independent record label that sold 200,000 CDs worldwide out of our living room. I (Steffi) have spent the last ten years in the retail food industry, the last seven in a managerial position.  Between the two of us we know how to sell (especially food), promote and manage money.

Our ultimate goal once things are rolling is to grow making more jobs available for the vegan community while offering good tasting, quality made faux meats for all to enjoy.  We love if you could help us out either by a contribution or spreading the word.

Thanks for your time,

The DeRobertis Family

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Digital love, a Thank You on the DFV website Wall of Thanks.

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    Pledge $5 or more About $5

    Digital love, a handcrafted 'I helped Kickstart DFV' thanks postcard.

    Thank you on the DFV website 'Wall of Thanks'.

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    1 backer
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  3. Select this reward

    Pledge $10 or more About $10

    FOR THE SEATTLE AREA ONLY: Sample of a DFV Product of your choice delivered to your door. Thank you on the DFV website Wall of Thanks.

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    Pledge $15 or more About $15

    Digital love, 'I helped Kickstart DFV' Magnet,

    Thank you on the DFV website Wall of Thanks.

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    2 backers
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    Pledge $20 or more About $20

    FOR THE SEATTLE AREA ONLY: Samples of 2 DFV Products of your choice delivered to your door. Thank you on the DFV website Wall of Thanks.

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    Pledge $25 or more About $25

    Digital love, 'I Helped Kickstart DFV' grocery tote bag & sticker.

    Thank you on the DFV website Wall of Thanks. Add $10 for overseas.

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    5 backers
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  7. Select this reward

    Pledge $50 or more About $50

    Digital love, a handcrafted 'I Helped Kickstart DFV' T-shirt & Sticker.

    Thank you on the DFV Wall of Thanks. Add $10 for overseas.

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    1 backer
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  8. Select this reward

    Pledge $50 or more About $50

    FOR THE SEATTLE AREA ONLY: Samples of all 4 DFV Products delivered to your door. Thank you on the DFV website Wall of Thanks.

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    3 backers
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  9. Select this reward

    Pledge $75 or more About $75

    FOR THE SEATTLE AREA ONLY: 'I Helped Kickstart DFV' grocery tote bag filled with samples of all 4 DFV Products delivered to your door & a sticker. Thank you on the DFV website Wall of Thanks.

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    Pledge $100 or more About $100

    Digital love, a 'I Helped Kickstart DFV' Apron & Sticker.

    Thank you on the DFV website Wall of Thanks. Add $10 for overseas.

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    0 backers
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    Pledge $250 or more About $250

    Digital love, a handcrafted cook book of recipes from the dontfearthevegan.com website, plus a few special ones that aren't posted.

    'I Helped Kickstart DFV' Tote bag & Sticker.

    Thank you on the DFV website Wall of Thanks.

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  12. Select this reward

    Pledge $500 or more About $500

    Catered lunch for 4 in the Seattle, WA, area, south to Salem, OR, area or shipment of DFV products for 3 months.

    1 Handcrafted cook book of recipes from the dontfearthevegan.com website, plus a few special ones that aren't posted.

    Thank you on the DFV website Wall of Thanks.

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    Pledge $1,000 or more About $1,000

    Catered dinner for 4 in the Seattle, WA area, south to Salem, OR, area or shipment of DFV products for 6 months.

    1 Handcrafted cook book of recipes from the dontfearthevegan.com website, plus a few special ones that aren't posted.

    Thank you on the DFV website Wall of Thanks.

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    Limited 0 backers
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Funding period

- (30 days)