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Like tweed but a lot lighter and softer - a brand new cloth, made entirely in Britain, from 100% Scottish Merino wool.
Like tweed but a lot lighter and softer - a brand new cloth, made entirely in Britain, from 100% Scottish Merino wool.
461 backers pledged £35,843 to help bring this project to life.

About

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THE BACKGROUND 

Not many people know that, although the finest cloth in the world is still woven in the long established mills of West Yorkshire, British wool plays no role in this: 100% of the Merino fibre used in this coveted fabric is imported from across the globe - from Australia, New Zealand or, increasingly, from China.

The coveted Merino breed originates in Europe, where it was first kept by the kings of Spain. Later, they were also kept in Saxony and Britain, before Australia and New Zealand were discovered for their vast pastures and mild climate in the late 1800s, and the tradition ended. Ever since, Merino wool has been imported to the UK from the far side of the globe, to be woven into the fine cloth the British woollen industry is famous for.

To find a more sustainable source for the wool, the British government conducted research into the re-introduction of the Merino breed in the UK. The breed that was successfully developed for this research is a mix of 75% Saxon Merino and 25% Shetland, making it hardy for the Scottish climate. Although successful, the project was abandoned before the wool was put to use in a product, when funding dried up.

WHY IT MATTERS 

Importing wool from overseas is hurting not just UK sheep farmers, whose fleeces fetch only a relative pittance, but the British wool industry as a whole. Scouring, carding, spinning - processes the Northern mills invented and refined over decades - are now being carried out ‘on the way’, in low labour cost countries on the shipping route. Mills in the heartlands of the British textile industry are closing down as a result.

THE PROJECT 

The Scottish Merino sheep still exist. It took me the best part of 18 months to build a relationship with the five individual growers who keep the descendants of the original flock of Scottish Merinos in the Borders region. Their wool has been graded at the highest fineness level available (141), certified by the British Wool Marketing Board and can easily compete with fleece imported from overseas.

Not having had initially planned to produce a cloth myself, I purchased their 2016 ‘clip’ (=wool harvest) and commissioned one of the country’s long established mills to weave the prototype for the fabric I was unable to find:

The first fine suiting cloth with a 100% British production chain. R. Gledhill Ltd., spinners of fine woollen yarns for over 80 years, located in Delph, on the Yorkshire border, embraced the project and oversaw the processing of the precious wool, from scouring to finishing. I took delivery of the first bolt last week and can say the cloth has exceeded expectations in terms of fineness, softness and drape. It really is in a class of its own. 

Weighing in at just under 12oz, and being incredibly soft to the touch, the new cloth is a perfect all-year suiting material. The scarves will delight you with their soft drape and beautiful colours.

THE GOAL

Everything is now in place to bring the cloth to the market, but I need your help to fund the next stages of the project: your pledge will go towards purchasing the next available wool, to create a brand and dedicated website. And nothing else.

The rewards are available now and will be shipped the moment the campaign reaches its funding goal, in good time for Christmas.

There is only a limited supply of this extraordinary wool each year. The 2016 clip was used to produce this first batch of products. When it's gone, it's gone.

THE REWARDS

£10 - Original Photo signed by a Sheep (with a hoof print):

Original Photo signed by a Sheep
Original Photo signed by a Sheep

£15 - Set of Cloth Swatches, in a beautiful booklet:

The Great Northern Cloth, four colour ways
The Great Northern Cloth, four colour ways


£20 - One of six Original Hand Loom Samples:

One of six Original Hand Loom Samples
One of six Original Hand Loom Samples


£40 - Limited Early Bird Offer: 100% Scottish Merino Scarf (pick one colour):

100% Scottish Merino Scarf, various colours
100% Scottish Merino Scarf, various colours

£50 - 100% Scottish Merino Scarf, in one of four colours:

Napier Blue
Napier Blue

 

Alba Grey
Alba Grey

 

Burnt Orange
Burnt Orange

 

Cyclone Blue
Cyclone Blue

 £60 - Xmas Pack: Gift Voucher & 100% Scottish Merino Scarf in Feb 18

Christmas Pack in Napier Blue
Christmas Pack in Napier Blue

 

Christmas Pack in Alba Grey
Christmas Pack in Alba Grey

 

Christmas Pack in Burnt Orange
Christmas Pack in Burnt Orange

 

Christmas Pack in Cyclone Blue
Christmas Pack in Cyclone Blue

£75 - The Great Northern Cloth, in one of four colours:

Alba Grey
Alba Grey

 

Cyclone Blue
Cyclone Blue

 

Black
Black

 

Light Olive
Light Olive

£90 - Colour Pack of Two Scarves (pick two colours)

Colour Pack of Two Scarves
Colour Pack of Two Scarves

 £175 - Colour Pack of Four Scarves (all four colours)

Colour Pack of Four Scarves
Colour Pack of Four Scarves

 £300 - A Master Class in Bespoke Tailoring 

A Master Class in Bespoke Tailoring
A Master Class in Bespoke Tailoring

£300 - Bespoke Skirt
£375 - Bespoke Waistcoat
£475 - Bespoke Trouser
£1500 - Bespoke Ladies' Jacket
£1600 - Bespoke Gents' Jacket

Photography and video @withloveproject

Risks and challenges

******* UPDATE: following overwhelming support for the project, and reaching the funding goal a day after the launch, I have been able to secure this year's clip of the wool, as I promised I would if the campaign would reach its funding goal.

This allowed me to list more rewards in form of the hugely popular scarves. These are now in production and scheduled for shipping in February. All producers involved are working towards achieving this goal, however a small risk of delay, as is common in every manufacturing process, remains.

*********

All rewards are in place and / or will be delivered in the form of bespoke services by myself. Rewards in form of scarves and cloth are ready to be shipped in good time to arrive at recipients before Christmas.

Rewards in the form of bespoke services will be delivered within weeks to months following reaching the funding target. I do not have to rely on third parties to deliver the rewards.

A business plan is in place for bringing the product to the market, which is the goal of the crowdfunding campaign.

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Support

  1. Select this reward

    Pledge £5 or more About $6

    Just donate

    You believe in this project and want to help reaching the funding goal. Thank you.

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    Pledge £10 or more About $13

    Original Photo signed by a Sheep

    Signed with a hoof print and thank you note, a beautiful portrait of the sheep that gave their wool for The Great Northern Cloth

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    Pledge £15 or more About $19

    Set of Cloth Swatches

    All four colours ways of the The Great Northern Cloth, in a beautiful booklet

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    One of six Original Hand Loom Samples

    A real memento: the first samples of the new cloth, woven on an artisan's hand loom in Scotland.

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    Pledge £40 or more About $50

    Early Bird Offer: Scottish Merino Scarf

    Limited Offer for the first 20 scarves: own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Pick your favourite colour way.

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    Pledge £50 or more About $63

    100% Scottish Merino Scarf, Napier Blue

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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    Pledge £50 or more About $63

    100% Scottish Merino Scarf, Cyclone Blue

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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    Reward no longer available 15 backers
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    Pledge £50 or more About $63

    100% Scottish Merino Scarf, Burnt Orange

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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    Pledge £50 or more About $63

    100% Scottish Merino Scarf, Alba Grey

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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    Reward no longer available 130 backers
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  12. Select this reward

    Pledge £50 or more About $63

    100% Scottish Merino Scarf, Napier Blue

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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  13. Select this reward

    Pledge £50 or more About $63

    100% Scottish Merino Scarf, Cyclone Blue

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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  14. Select this reward

    Pledge £50 or more About $63

    100% Scottish Merino Scarf, Burnt Orange

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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  15. Reward no longer available

    Pledge £50 or more About $63

    100% Scottish Merino Scarf, Burnt Orange

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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  16. Select this reward

    Pledge £50 or more About $63

    100% Scottish Merino Scarf, Alba Grey

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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  17. Reward no longer available

    Pledge £60 or more About $76

    Christmas Pack: Scarf in Napier Blue

    A hand-written gift voucher (original photograph) under the tree and a pure Scottish Merino Scarf, delivered in February 2018.
    Own a piece of textile history and feel the incredible softness of pure Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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  18. Select this reward

    Pledge £60 or more About $76

    Christmas Pack: Scarf in Alba Grey

    A hand-written gift voucher (original photograph) under the tree and a pure Scottish Merino Scarf, delivered in February 2018.
    Own a piece of textile history and feel the incredible softness of pure Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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    Ships to Anywhere in the world
    Limited 2 backers
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  19. Reward no longer available

    Pledge £60 or more About $76

    Christmas Pack: Scarf in Burnt Orange

    A hand-written gift voucher (original photograph) under the tree and a pure Scottish Merino Scarf, delivered in February 2018.
    Own a piece of textile history and feel the incredible softness of pure Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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    Ships to Anywhere in the world
    Reward no longer available 5 backers
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  20. Select this reward

    Pledge £60 or more About $76

    Christmas Pack: Scarf in Cyclone Blue

    A hand-written gift voucher (original photograph) under the tree and a pure Scottish Merino Scarf, delivered in February 2018.
    Own a piece of textile history and feel the incredible softness of pure Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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    Limited 1 backer
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  21. Select this reward

    Pledge £75 or more About $95

    The Great Northern Cloth - Black

    Own a piece of textile history: one metre of the incredibly fine, soft suiting cloth, 150cm wide. Just under 12 oz weight, in a classic Herringbone pattern, on a white warp. Pure Scottish Merino.

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  22. Select this reward

    Pledge £75 or more About $95

    The Great Northern Cloth - Alba Grey

    Own a piece of textile history: one metre of the incredibly fine, soft suiting cloth, 150cm wide. Just under 12 oz weight, in a classic Herringbone pattern, on a white warp. Pure Scottish Merino.

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  23. Select this reward

    Pledge £75 or more About $95

    The Great Northern Cloth - Cyclone Blue

    Own a piece of textile history: one metre of the incredibly fine, soft suiting cloth, 150cm wide. Just under 12 oz weight, in a classic Herringbone pattern, on a white warp. Pure Scottish Merino.

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    Ships to Anywhere in the world
    Limited 4 backers
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  24. Select this reward

    Pledge £75 or more About $95

    The Great Northern Cloth - Light Olive

    Own a piece of textile history: one metre of the incredibly fine, soft suiting cloth, 150cm wide. Just under 12 oz weight, in a classic Herringbone pattern, on a white warp. Pure Scottish Merino.

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    Ships to Anywhere in the world
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  25. Reward no longer available

    Pledge £90 or more About $113

    Colour Pack of Two Scarves

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp. Pick your two favourite colour ways.

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    Ships to Anywhere in the world
    Reward no longer available 15 backers
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  26. Reward no longer available

    Pledge £90 or more About $113

    Pack of two Scarves (Cyclone & Grey)

    Own a piece of textile history and feel the incredible softness of pure Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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    Ships to Anywhere in the world
    Reward no longer available 10 backers
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  27. Reward no longer available

    Pledge £90 or more About $113

    Pack of two Scarves (Napier & Grey)

    Own a piece of textile history and feel the incredible softness of pure Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp.

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    Ships to Anywhere in the world
    Reward no longer available 5 backers
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  28. Select this reward

    Pledge £90 or more About $113

    Pack of two Scarves (Napier & Orange)

    Own a piece of textile history and feel the incredible softness of pure Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp. Ships in February 2018

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  29. Select this reward

    Pledge £90 or more About $113

    Pack of two Scarves (Cyclone & Grey)

    Own a piece of textile history and feel the incredible softness of pure Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp. Ships in February 2018

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    Ships to Anywhere in the world
    Limited 14 backers
    £
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  30. Select this reward

    Pledge £90 or more About $113

    Pack of two Scarves (Cyclone & Napier)

    The hugely popular blues. Own a piece of textile history and feel the incredible softness of pure Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp. Ships in February 2018

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  31. Select this reward

    Pledge £112 or more About $141

    The Great Northern Cloth -Trouser Length

    Trouser length (1.5 metres) of the incredibly fine and soft suiting cloth, 150cm wide. Just under 12 oz weight, in a classic Herringbone pattern, on a white warp. Pure Scottish Merino. Pick your favourite colour.

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  32. Select this reward

    Pledge £150 or more About $189

    The Great Northern Cloth - Jacket Length

    Jacket length (Two metres) of the incredibly fine and soft suiting cloth, 150cm wide. Just under 12 oz weight, in a classic Herringbone pattern, on a white warp. Pure Scottish Merino. Pick your favourite colour.

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    Pledge £175 or more About $221

    Colour Pack of Four Scarves

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp. All four colour ways.

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    Ships to Anywhere in the world
    Reward no longer available 6 backers
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  34. Select this reward

    Pledge £175 or more About $221

    Colour Pack of Four Scarves

    Own a piece of textile history and feel the incredible softness of Scottish Merino against your own skin. Woven in a classic Herringbone pattern on a natural white warp. All four colour ways, ships in February 2018

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    Pledge £188 or more About $237

    The Great Northern Cloth - Cyclone Blue

    Custom length (Two and a half metres) of the incredibly fine and soft suiting cloth, 150cm wide. Just under 12 oz weight, in a classic Herringbone pattern, on a white warp. Pure Scottish Merino.

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    Pledge £300 or more About $378

    A Master Class in Bespoke Tailoring

    Spend a day with the creator of the project, master tailor Brita Hirsch, to learn what you always wanted to know: how to stitch the famous hand button hole, fit a collar by hand or make the all important canvas.

    You must be available to attend your class at my workshop in Macclesfield, UK

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  37. Select this reward

    Pledge £300 or more About $378

    Bespoke Skirt

    Made by hand, to your measurements, by the creator of the project, master tailor Brita Hirsch.

    Own the first ever skirt tailored from The Great Northern Cloth. Incredibly fine, soft and weighing just under 12 oz, this is the perfect year-round fabric.

    Woven in a classic Herringbone pattern, on a natural white warp, you have the choice of four colours: Black, Alba Grey, Cyclone Blue or Light Olive. Pure Scottish Merino.

    You must be available for fitting appointments at my workshop in Macclesfield, UK or in London, UK

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    Limited 2 backers
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  38. Select this reward

    Pledge £375 or more About $473

    Bespoke Waistcoat

    Made by hand, to your measurements, by the creator of the project, master tailor Brita Hirsch.

    Own the first ever waistcoat tailored from The Great Northern Cloth. Incredibly fine, soft and weighing just under 12 oz, this is the perfect year-round fabric.

    Woven in a classic Herringbone pattern, on a natural white warp, you have the choice of four colours: Black, Alba Grey, Cyclone Blue or Light Olive. Pure Scottish Merino.

    You must be available for fitting appointments at my workshop in Macclesfield, UK or in London, UK

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    Limited 2 backers
    £
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  39. Select this reward

    Pledge £375 or more About $473

    The Great Northern Cloth - Five Metres

    Own a piece of textile history: 5 metres of the incredibly fine, soft suiting cloth, 150cm wide. Just under 12 oz weight, in a classic Herringbone pattern, on a white warp. Pure Scottish Merino. Pick your favourite colour.

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  40. Select this reward

    Pledge £475 or more About $599

    Bespoke Trouser

    Made by hand, to your measurements, by the creator of the project, master tailor Brita Hirsch.

    Own the first ever trouser tailored from The Great Northern Cloth. Incredibly fine, soft and weighing just under 12 oz, this is the perfect year-round fabric.

    Woven in a classic Herringbone pattern, on a natural white warp, you have the choice of four colours: Black, Alba Grey, Cyclone Blue or Light Olive. Pure Scottish Merino.

    You must be available for fitting appointments at my workshop in Macclesfield, UK or in London, UK

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    Limited 0 backers
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    Pledge £500 or more About $631

    Custom Bundle

    3.5 mts of The Great Northern Cloth, in Alba Grey
    plus
    2.5 mts of The Great Northern Cloth, in Light Olive
    plus
    1x pure Scottish Merino Scarf, in Alba Grey

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    Ships to Only United Kingdom
    Reward no longer available 1 backer
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  42. Select this reward

    Pledge £1,500 or more About $1,892

    Bespoke Ladies' Jacket

    Made by hand, to your measurements, by the creator of the project, master tailor Brita Hirsch.

    Own the first ever jacket tailored from The Great Northern Cloth. Incredibly fine, soft and weighing just under 12 oz, this is the perfect year-round fabric.

    Woven in a classic Herringbone pattern, on a natural white warp, you have the choice of four colours: Black, Alba Grey, Cyclone Blue or Light Olive. Pure Scottish Merino.

    You must be available for fitting appointments at my workshop in Macclesfield, UK or in London, UK

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    Limited 1 backer
    £
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  43. Select this reward

    Pledge £1,600 or more About $2,018

    Bespoke Gents' Jacket

    Made by hand, to your measurements, by the creator of the project, master tailor Brita Hirsch.

    Own the first ever jacket tailored from The Great Northern Cloth. Incredibly fine, soft and weighing just under 12 oz, this is the perfect year-round fabric.

    Woven in a classic Herringbone pattern, on a natural white warp, you have the choice of four colours: Black, Alba Grey, Cyclone Blue or Light Olive. Pure Scottish Merino.

    You must be available for fitting appointments at my workshop in Macclesfield, UK or in London, UK

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Funding period

- (28 days)