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$2,007
pledged of $6,213 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

By Axel Benjaminson
$2,007
pledged of $6,213 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

 

The LUUR™ Lindorm is our first timepiece and is manufactured in a limited quantity of 300 watches in total. The Scandinavian design heritage gives the timepiece its simplistic, functional design while every hand­crafted detail gives a distinct feeling of quality.

One of the most prominent features of the LUUR™ Lindorm family of watches is the two-layered dial, constructed from a deep blue circle-brushed centerpiece and a circle-brushed steel enclosure. The layered construction improves the readability of the dial as well as adds visual depth. The dial is protected by a high-quality scratch-free crystal made from genuine synthetic sapphire.

The inspiration for LUUR™ comes from the difficulties of finding durable and affordable mechanical timepieces. While the market for quartz watches has undergone a large shift the past ten years, the supply of affordable mechanical watches remains small.

While cheaper fashion watches are great for casual, everyday use, they often lack the sophistication of a mechanical timepiece. There is simply something about a mechanical movement. Wearing a technology that has been fine tuned over the past hundreds of years to allow you to keep track of your life is something amazing.

Our Lindorm collection will be produced in a limited edition of 75 pieces of each model. This ensures you that you will wear an unique piece of accessory.

 

 

 

Our Lindorm collection consists of four different models.

  • Lindorm Gold Savile
  • Lindorm Steel Milan
  • Lindorm Steel Savile
  • Lindorm Gold Milan

We have carefully gone through every detail when designing all parts of the Lindorm collection.

lndicating the hours and minutes of the watch face are two faceted PVD plated dauphine hands, joined by a counterbalanced sweeping seconds stem orbiting the layers of the dial. At 3 o’clock is the date aperture which is faceted into the blue dial centerpiece. Covering a large part of the case back is a mineral glass window exposing the 21 jewel self-winding mechanical movement.

Paired with an ltalian hand-stitched leather strap made by ltaly’s oldest watchstrap manufacturer using the finest vegetable­ tanned hides, the Lindorm timepiece is designed to both look and feel incredible.

The four models available
The four models available

 

 

 If our campaign is successful production will start right away, and we will have all units ready by delivery in February.

  

 

 

 

Risks and challenges

Since this is our first kickstarter campaign there are some risks that may have been overlooked.

The first risk when manufacturing a large quantity of accessories is that the quality may not live up to the expectations. To counter this we have collaborated and been in contact with multiple manufacturers to ensure that we choose the best manufacturer and even visited the production location to be certain that the quality would be as good as possible.

We also have a strict policy for reviewing each unit before sending it out to our backers. In addition to this, we also offer each buyer a warranty for one year.

Another risk is the tight schedule for production and delivery. The risk here is that to ensure the best quality, production may be delayed. Our first priority will always quality. To be able to produce the best quality timepieces as well as being able to deliver in time, we will produce additional units to ensure that those that the units that do not meet our requirements will not affect deliveries.

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Support

  1. Make a pledge without a reward

    SEK
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  2. Select this reward

    Pledge SEK 2,250 or more About $266

    Super Early Backer - Lindorm Gold Milan

    USD$270 / €228 / SEK 2250

    ~44 % off retail value

    Our super early backers have the opportunity to get one of our watches for a staggering 44 % off future retail value. This is an unique opportunity to lay your hands on one a high quality mechanical watch, for a fraction of its value.

    Limited to 75 units.

    Includes:
    • Lindorm Gold Milan
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (19 left of 25) 6 backers
    SEK
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  3. Select this reward

    Pledge SEK 2,250 or more About $266

    Super Early Backer - Lindorm Steel Sav

    USD$270 / €228 / SEK 2250

    ~44 % off retail value

    Our super early backers have the opportunity to get one of our watches for a staggering 44 % off future retail value. This is an unique opportunity to lay your hands on one a high quality mechanical watch, for a fraction of its value.

    Limited to 75 units.

    Includes:
    • Lindorm Steel Savile
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (24 left of 25) 1 backer
    SEK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  4. Select this reward

    Pledge SEK 2,250 or more About $266

    Super Early Backer - Lindorm Gold Savile

    USD$270 / €228 / SEK 2250

    ~44 % off retail value

    Our super early backers have the opportunity to get one of our watches for a staggering 44 % off future retail value. This is an unique opportunity to lay your hands on one a high quality mechanical watch, for a fraction of its value.

    Limited to 75 units.

    Includes:
    • Lindorm Gold Savile
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (25 left of 25) 0 backers
    SEK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge SEK 2,250 or more About $266

    Super Early Backer - Lindorm Steel Milan

    USD$270 / €228 / SEK 2250

    ~44 % off retail value

    Our super early backers have the opportunity to get one of our watches for a staggering 44 % off future retail value. This is an unique opportunity to lay your hands on one a high quality mechanical watch, for a fraction of its value.

    Limited to 75 units.

    Includes:
    • Lindorm Steel Milan
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (25 left of 25) 0 backers
    SEK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge SEK 2,500 or more About $296

    Early Backer - Lindorm Gold Milan

    USD$295 / €249 / SEK 2500

    ~37,5 % off retail value

    Our super early backers have the opportunity to get one of our watches for a staggering 37,5 % off future retail value. This is an unique opportunity to lay your hands on one a high quality mechanical watch, for a fraction of its value.

    Limited to 75 units.

    Includes:
    • Lindorm Gold Milan
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (50 left of 50) 0 backers
    SEK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge SEK 2,500 or more About $296

    Early Backer - Lindorm Steel Savile

    USD$295 / €249 / SEK 2500

    ~37,5 % off retail value

    Our super early backers have the opportunity to get one of our watches for a staggering 37,5 % off future retail value. This is an unique opportunity to lay your hands on one a high quality mechanical watch, for a fraction of its value.

    Limited to 75 units.

    Includes:
    • Lindorm Steel Savile
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (50 left of 50) 0 backers
    SEK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge SEK 2,500 or more About $296

    Early Backer - Lindorm Gold Savile

    USD$295 / €249 / SEK 2500

    ~37,5 % off retail value

    Our super early backers have the opportunity to get one of our watches for a staggering 37,5 % off future retail value. This is an unique opportunity to lay your hands on one a high quality mechanical watch, for a fraction of its value.

    Limited to 75 units.

    Includes:
    • Lindorm Gold Savile
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (50 left of 50) 0 backers
    SEK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge SEK 2,500 or more About $296

    Early Backer - Lindorm Steel Milan

    USD$295 / €249 / SEK 2500

    ~37,5 % off retail value

    Our super early backers have the opportunity to get one of our watches for a staggering 37,5 % off future retail value. This is an unique opportunity to lay your hands on one a high quality mechanical watch, for a fraction of its value.

    Limited to 75 units.

    Includes:
    • Lindorm Steel Milan
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (50 left of 50) 0 backers
    SEK
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.