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The simple, cost effective solution to improving your professional appearance when video conferencing from home or abroad. Read more

Denver, CO Fashion
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pledged of $40,000 goal
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Funding Unsuccessful

This project's funding goal was not reached on February 24, 2013.

The simple, cost effective solution to improving your professional appearance when video conferencing from home or abroad.

Denver, CO Fashion
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About this project

The New Business Casual

Millions of Americans are finding themselves working from home or remotely and don't have the immediate hygienic demands that they once had in the traditional office environment (yes, we resemble that comment). The problem: video conferencing. One might wear a suit jacket, collared shirt, and tie minus the slacks for video conferencing, but that is not particularly comfortable and chances are the moment a person removes these articles, they will receive a video call from their clients or employers.  We need an appearance solution that is as efficient as our new work environment.  That solution is "The New Business Casual"!

"The New Business Casual" is a one-piece business suit topper that includes the upper portions of a suit jacket, collared shirt, and tie which covers the shoulders, upper arms, neck, and chest.  It attaches in seconds by a Velcro strap behind the neck.

The New Business Casual
The New Business Casual

Imagine being one of millions of Americans who roll out of bed, grab the first cup of coffee, and settle down to a computer to begin the work day.  Moments later the computer screen lights up and notifies that the boss or client is calling and wants to video chat.  At this instant one could put on a t-shirt, try to calm the hair, or become an instant professional by quickly attaching "The New Business Casual".

So don't just survive in your new remote workspace: dominate and thrive with "The New Business Casual".


Risks and challenges

Our primary challenges will be attending to the details throughout the manufacture and delivery process to bring "The New Business Casual" to market. To assist in this process we will be using a consulting company who will be negotiating with the selected manufacturer and we will also be working with an order fulfillment company to ensure fast and reliable delivery.

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  • You selected
    $10 reward

    0 backers Limited (500 left of 500)

    We will impose The New Business Casual over an image submitted by you on our site, provide you a link, and share on Facebook.

    Estimated delivery:
  • You selected
    $44 reward

    2 backers Limited (998 left of 1000)

    Receive a limited edition black & white TNBC topper. We will request your desired size.

    Estimated delivery:
    Only ships to: United States

Funding period

- (20 days)