Anatomy of an Album: Recording = $19,420?!
For the last project we did in Nashville, I published our budget to give folks an idea of what kind of cost is involved in professionally producing and promoting a studio album with top quality musicians. At the end of the "Time Will Take You" album project, we compared our estimations to the final grand total, and the numbers were almost identical down to the last dollar.
And that money was well spent! With your help, we were able to make a record that I am so proud of, and that our listeners have been so positive about. The album received very high marks from every publication that reviewed it, and we were able to double the number of domestic and international radio stations that added the album to rotation.
We raised almost $11,000 from the last Kickstarter campaign. After fulfilling the rewards and paying postage to mail everything out, we had around $5,500 left to put towards the album. These contributions that came from you all were a huge factor in allowing us, not only to finish the record in the way we felt it should be finished, but to promote it and to send it out to the world in the way we felt it should be launched.
We're facing a similar budget this time- we're hoping to raise at least $10,000 through Kickstarter, in hopes that we'll have around half of that amount after fulfillment, postage and fees to put towards the record. With the heaviest year of touring behind us and the last album finally paid off (yea!) Alisa and I have saved the rest of the money saved to finish this album in proper fashion... With YOUR HELP!
It meant so much to us to have your help on the last album. We bonded with so many of you, and felt so loved and touched by the messages we received. We look forward to having this opportunity to connect even more deeply with you all. You are the fuel that powers our creative engines- without you, we're just singing in the dark.
In case you're curious, here is the projected budget for this new album. And thank you in advance for your love and support!
Making the Record:
Airfare for 2 people to Nashville: $670, Lodging in Nashville- 2 weeks for 2 people: $600, Hospitality for Studio Musicians and Engineers (food, coffee, etc): $200, Recording Engineer and Studio Rental: $4000 Mix Engineer and Studio Rental: $3500 Studio Musician Fees: $6500 Mastering Engineer Fees: $900 Photography: $250 Artwork: $300 First Print of 1000 CD’s: $2500
= Recording Total: $19,420
Having the opportunity to make a great sounding record with some of the best musicians and engineers in the business is unquantifiable, and being able to share the music that we're so proud of with all of you is priceless.
A live performance is in the moment- it’s here and gone and it carries it’s own kind of magic. But an album is forever. So thank you so much for helping us to capture the magic of this music, and to secure it in a form that will live beyond us.
You have our love and our deepest thanks!
Risks and challenges
Sometimes people ask, “what is it that draws you to Nashville to record?” They may have heard that Nashville is a place where people make music, but they wonder why we specifically settled on that town as the place to make our albums. In short, we go to Nashville to work with Doug Lancio.
If you think of an album as a long voyage, and all of the thousands of decisions you make along the way as unexpected little swells in the ocean (sometimes squalls!), Doug is an extraordinarily gifted captain- an experienced leader who knows the way. He knows the course, he navigates it well, and he always brings out the very best in every performer in the room. He is a veteran producer with the type of instincts that you can't teach, and he has a deep well of creativity that knows what a song needs and also what it doesn’t need. He also brings world class musicians into the room with us to make sure the songs are recorded at their absolute best.
On the last two projects I was more outspoken in regard to song arrangements I wanted to hear, musicians I wanted on the project, etc. And I am so proud of both “Summer Nights” and “Time Will Take You”! But there is something extra in Doug’s set of skills… Something that I heard on a Gretchen Peters album he had worked on. His arrangements and his approach to the recording was mystifying. I found myself falling into the record, becoming so wrapped up and entranced that I completely forgot myself. And that's what I want these songs to do when they vibrate through your speakers.
It will be a challenge to follow Doug with the almost blind self-abandon that it will take to get those sounds on this record, but I trust him. After two albums we have built a special relationship. I trust him with these songs, and I'm excited to discover the music in a whole new way- a way that I can't wait to share with you all!
One thing remains true, though, with regard to every album we have ever done: in the end, the most important decision you make is to bring the best community of professionals into your project that you possibly can, and to work together to create a sounds that, as a whole, is greater than the sum of its parts. We have that opportunity here, and I am so thankful for your support!Learn about accountability on Kickstarter
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