Who we are:
The Good Witch is currently a roaming popup operated by 15-year food writer and recipe developer Joanna Prisco. Serving a small, imaginative menu of sweets — think cinnamon-spiked mochi cakes, pandan waffles and ube cupcakes, along with superlative cups of hot Parlor Coffee and cold brew — she's been floating around the river towns of the Lower Hudson Valley, New York for the last year and a half, appearing at farmers markets, kids concerts and fleas.
But with your help, The Good Witch could soon be your new favorite cafe.
We've already saved and scraped together most of what we will need in order to open. But we are looking for help raising the final funds required to kit out our service counter and move forward with our big plan...
The Big Plan:
The Good Witch Coffee Bar: a modern, family-friendly cafe in the river towns of the Hudson Valley — owned, operated by and dedicated to empowering women. A fun, inviting place where you can enjoy ethically sourced coffee, indulgent baked goods and inventive savory fare, all with a side of sisterhood.
We envision a brick 'n' mortar coffee bar where commuters will fuel up en route to work, where families can tuck in to spicy breakfast sandwiches without worry if younger diners get loud, and where parents can invite a child-free friend without lowering their bar for food and ambience.
The Good Witch will be a welcoming environment for kids (craft classes! afternoon concerts!) and an empowering space for women and mothers (creative workshops! educational speakers!), featuring a larder of packaged goods made by female food artisans, as well as cookbooks and handcrafts created by local moms.
We will have Wi-Fi. We will be stroller friendly. We will have highchairs galore. And you can expect clean, charming changing stations inside the restroom.
Should we reach our goal, $15,000 can comfortably pay for a top-of-the-line brewing system and ultimately enable us to sign a lease and open our doors to you — our hungry and harried patrons!
- More than 15 years of food industry experience, including front and back of house, developing recipes and researching ingredients
- A killer business plan and thoroughly-vetted financial projections
- The respect and support of peers in the NYC and Lower Hudson Valley food community
- A year and a half of recipe testing amazing desserts, breakfast treats and slinging coffee for The Good Witch
Where You Come In:
We're looking for supporters who believe in The Good Witch Coffee Bar's mission to help get us over the top. If everyone who loves coffee, sweets, local small businesses, female entrepreneurs, and kid-friendly spaces chips in, we'll be able to move forward and sign a lease on our very first brick and mortar shop!
What's In It For You:
Besides the life-affirming feeling that comes from supporting talented, ambitious women, you'll get to choose from an array of fun and delicious rewards — they appear along the right side of your screen.
You've read this far, so perhaps you are willing to join us on the journey... If so, thank you in advance from the bottom of our hearts!
Risks and challenges
The main challenges we anticipate will involve timing. Securing the perfect space for The Good Witch Coffee Bar may take longer than six months. We ask that our backers understand this too, and be patient should delays arise. Issues with lease negotiations, permits, licensing, and buildout can cause setbacks and delays. That may delay certain rewards' fulfillment.
That said, we fully intend to realize this space as soon as possible!Learn about accountability on Kickstarter
- (30 days)