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A modern, family-friendly coffee bar in the Lower Hudson Valley — owned, operated by and dedicated to empowering women.
222 backers pledged $15,905 to help bring this project to life.

About

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$15,905

222

Who we are:

Joanna Prisco
Joanna Prisco

The Good Witch is currently a roaming popup operated by 15-year food writer and recipe developer Joanna Prisco. Serving a small, imaginative menu of sweets — think cinnamon-spiked mochi cakes, pandan waffles and ube cupcakes, along with superlative cups of hot Parlor Coffee and cold brew — she's been floating around the river towns of the Lower Hudson Valley, New York for the last year and a half, appearing at farmers markets, kids concerts and fleas. 

But with your help, The Good Witch could soon be your new favorite cafe.

Mini Mochi Cakes
Mini Mochi Cakes

  

Cold brew for hot summer days
Cold brew for hot summer days
Here's the deal: 


We've already saved and scraped together most of what we will need in order to open. But we are looking for help raising the final funds required to kit out our service counter and move forward with our big plan...

Our riff on the cake first made famous by the 1966 Pillsbury Bake-Off.
Our riff on the cake first made famous by the 1966 Pillsbury Bake-Off.

The Big Plan: 

The Good Witch Coffee Bar: a modern, family-friendly cafe in the river towns of the Hudson Valley — owned, operated by and dedicated to empowering women. A fun, inviting place where you can enjoy ethically sourced coffee, indulgent baked goods and inventive savory fare, all with a side of sisterhood.

We envision a brick 'n' mortar coffee bar where commuters will fuel up en route to work, where families can tuck in to spicy breakfast sandwiches without worry if younger diners get loud, and where parents can invite a child-free friend without lowering their bar for food and ambience.

Illustration by David Douglass
Illustration by David Douglass

The Good Witch will be a welcoming environment for kids (craft classes! afternoon concerts!) and an empowering space for women and mothers (creative workshops! educational speakers!), featuring a larder of packaged goods made by female food artisans, as well as cookbooks and handcrafts created by local moms.

We will have Wi-Fi. We will be stroller friendly. We will have highchairs galore. And you can expect clean, charming changing stations inside the restroom.

Illustration by David Douglass
Illustration by David Douglass

Should we reach our goal, $15,000 can comfortably pay for a top-of-the-line brewing system and ultimately enable us to sign a lease and open our doors to you — our hungry and harried patrons! 

Bona Fides:

  • More than 15 years of food industry experience, including front and back of house, developing recipes and researching ingredients
  • A killer business plan and thoroughly-vetted financial projections
  • The respect and support of peers in the NYC and Lower Hudson Valley food community
  • A year and a half of recipe testing amazing desserts, breakfast treats and slinging coffee for The Good Witch

Where You Come In:

We're looking for supporters who believe in The Good Witch Coffee Bar's mission to help get us over the top. If everyone who loves coffee, sweets, local small businesses, female entrepreneurs, and kid-friendly spaces chips in, we'll be able to move forward and sign a lease on our very first brick and mortar shop!

What's In It For You:

Besides the life-affirming feeling that comes from supporting talented, ambitious women, you'll get to choose from an array of fun and delicious rewards — they appear along the right side of your screen.

You've read this far, so perhaps you are willing to join us on the journey... If so, thank you in advance from the bottom of our hearts!

The OG Munchkin tee, featuring the names of our favorite tiny characters from L. Frank Baum's "The Wonderful Wizard of Oz."
The OG Munchkin tee, featuring the names of our favorite tiny characters from L. Frank Baum's "The Wonderful Wizard of Oz."

  Follow: @thegoodwitcheats + Explore thegoodwitcheats.com

Risks and challenges

The main challenges we anticipate will involve timing. Securing the perfect space for The Good Witch Coffee Bar may take longer than six months. We ask that our backers understand this too, and be patient should delays arise. Issues with lease negotiations, permits, licensing, and buildout can cause setbacks and delays. That may delay certain rewards' fulfillment.

That said, we fully intend to realize this space as soon as possible!

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Support

  1. Select this reward

    Pledge US$ 15 or more About US$ 15

    INSTA-THANKS

    We'll post a thank-you photo on Instagram & Facebook, with a very special shout-out just for you. Be sure to send us your Instagram handle!

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    Pledge US$ 25 or more About US$ 25

    WALL OF FEMME

    The Good Witch's name is an homage to Billie Burke, an actress perhaps best known to modern audiences for portraying Glinda the Good Witch of the North in MGM’s The Wizard of Oz (1939) and a former resident of 10706.

    We will celebrate her name and the names of all those who donate on our WALL OF FEMME! (See what we did there?) In honor of your support of our retail location, your name will be a permanent fixture in the space, which you can point out to friends and family every time you visit as further proof of how cool you are.

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    Pledge US$ 30 or more About US$ 30

    MUNCHKIN GEAR

    An "OG Munchkins" tee sized for your kiddo, bearing the names of our favorite tiny characters from L. Frank Baum's The Wonderful Wizard of Oz: JinJur & Mooj & Ojo & Real Bad & Boq & Sister Six. Plus, his or her name on our WALL OF FEMME!

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    Reward no longer available 20 backers
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    Pledge US$ 35 or more About US$ 35

    BREAKFAST SITCH' ON THE WITCH

    Thank you for loving mornings as much as we do! This reward entitles you to one signature spicy breakfast sandwich or pandan waffle a la mode, and a 12-oz. coffee redeemable at a private breakfast tasting party at our future retail location. Plus, your name on our WALL OF FEMME!

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    Pledge US$ 50 or more About US$ 50

    WITCHES OUT WEST

    Don't live in the Lower Hudson Valley but want to rep The Good Witch? This one's for you: Our amazing TGW tote bags (designed, made, and printed in the USA) will be sent to you with a soft, super-cute "What a Witch" tee tucked inside. Plus, your name on our WALL OF FEMME!

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    Pledge US$ 125 or more About US$ 125

    WHICH WITCH IS WHICH? PACK

    Kit out the entire family in The Good Witch gear with The Good Witch tote, two "What a Witch" tees and an OG Munchkin tee. Plus, your name on our WALL OF FEMME!

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  7. Select this reward

    Pledge US$ 315 or more About US$ 315

    THE GOOD WITCH 'BUNDT OF THE MONTH'

    A year-long subscription to our Bundt of the Month Club, which includes a seasonal bundt cake — ranging from Tunnel of Fudge to Boozy Blueberry — available for pickup at our future shop or delivered to your home in the river towns* at the beginning of every month. Plus, your name on our WALL OF FEMME!

    *Obviously this makes a great gift.

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    Pledge US$ 500 or more About US$ 500

    A SEAT AT THE TABLE

    For being such a generous supporter of The Good Witch Coffee Bar, you have earned a place in our witchy hearts until the end of time. And since we like to wear our hearts on our sleeves, we will honor your donation by having your very own name engraved on a plaque that will be affixed to a dining chair at The Good Witch.

    Plus, you will be showered with extra-special attention (and potentially a ballad) every time you walk through the door!

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    Pledge US$ 1,000 or more About US$ 1,000

    GET THAT WITCH A COFFEE

    A year of VIP coffee service —as in your morning beverage of choice, prepared to perfection, every weekday for 12 months — a tote bag, an OG munchkin tee and an invitation (+1) to our next launch party. Plus, your name on our WALL OF FEMME!

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    Pledge US$ 2,500 or more About US$ 2,500

    LET'S PARTY, MUNCHKINS

    Host a weekend party for your child at The Good Witch. We'll curate the perfect menu of caffeine-free teas, sparkling juices and flavored milks paired with housemade finger sandwiches and an array of signature bite-size desserts, such as our Mini Mochi Cakes (GF), Ube Cupcakes or Whole Mandarin Cuties for 20 guests. Plus, an exclusive performance by a local children's musician, parting gifts and your name on our WALL OF FEMME!

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    Pledge US$ 3,000 or more About US$ 3,000

    LET'S PARTY, WITCHES

    Host your own private party at The Good Witch! We'll take care of everything: custom beverages made especially for your event, delicious savory apps and desserts selected by you, our most dedicated and clever staffers catering to your every whim, and our whole beautiful space reserved just for you and 20 of your closest friends.

    In addition, you'll get a signature coffee drink in your honor displayed prominently on our menu for six months and your name on our WALL OF FEMME!

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Funding period

- (30 days)