The only patented, breathable muslin baby wrap that provides excellent UPF50+ protection against the sun.
Our Kickstarter campaign has now ended, but you can click on the button to visit our website and buy your Musluv sun protection baby cover.
A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:
Proof of Concept
Explorations that test ideas and functionality.
Demonstrates the functionality of the final product, but looks different.
Looks like the final product, but is not functional.
Appearance and function match the final product, but is made with different manufacturing methods.
Appearance, function, and manufacturing methods match the final product.
Introducing the Musluv sun protection baby cover
A musluv cover is your portable baby sun shade solution, combining the best UV protection for your peace of mind, with the ease and portability of a baby muslin wrap.
What are the risks of using an ordinary muslin wrap or blanket?
When I became a parent for the first time, I realised that so many of us were having to use standard muslin wraps and baby blankets to try and shield our babies against the sun because it was the only thing we had to hand. But was this a safe thing to do?
We organised independent lab testing of the popular muslins that were being sold. We discovered, worryingly, that ordinary muslins don't block UV rays effectively at all; they don’t provide real shade and let most of the UV through to a baby’s delicate new skin, which risks causing damage.
We also found out that using normal blankets and sheets to cover a baby could be dangerous by risking a restricted airflow, especially when they're used to cover a pram or stroller.
What's different about a Musluv baby cover?
Musluv covers act as an essential protective shield against the sun, preventing UV rays from reaching your baby's vulnerable skin. They are the only muslin covers to be certified as having a UPF 50+ (excellent protection) rating, which is the highest category of sun protection and means that over 97% of UV radiation is blocked out.
What our customers say
In the press
Specifications and standards
We launched our business in the second half of 2016, and we have had a great response from our customers with a small "taster" batch, which comprised a popular bird design and a plain white cover.
Now we have established our product is something that many parents love, we want to expand our designs to reach others.
In particular we want to develop our new "sleep-time" cover which will not only protect babies from UV exposure, but also help them to sleep by blocking out the light.
We need to secure minimum financial funding of AU$ 15,000 for our supplier to produce a larger manufacturing run. By hitting this funding goal, we’ll be able to increase our order size and bring a wider range of designs to meet our customer demand.
After consulting with our current customers, we have commissioned some new, fresh designs for this Australian summertime. With this collection, we hope to reach new customers, including retailers.
"Sleep-Time" Cover Design
We are also developing a charcoal-grey, plain solid cover, as many of our customers have requested a dark colour to help block out daylight for their babies’ daytime naps.
The new collection should be available for dispatch from the first half of December, 2017.
Who are we?
I’d been practising as a finance lawyer in London (where I am from, originally) for around eight years when a great opportunity to move to Sydney with my husband, Thomas, came about. Our move was followed a year and a half later by another change: the birth of our first baby Alex.
Being new to Australia, one of the things that kept me sane in the early days was getting out of the house with baby Alex. I knew it was good for him to see and experience new things outdoors, and it felt good for me to be able to escape from the house, meet up with people and get some fresh air too. But I was also aware that the UV level in Australia is much higher than I was used to, so, over the years, I did a lot of reading, research and development on sun care for babies.
Alex is now eight, and the end result of all that research was a whole heap of knowledge on keeping babies safe in the sun as well as a growing passion for supporting new parents.
With behind-the-scenes help from my finance-analyst husband (Thomas), my web-producer sister (Natalie) and my lawyer friend (Erin), I started Musluv and my sun care for babies blog in the second half of last year. We have big plans to continue giving parents the trustworthy information and the peace of mind to enjoy being outdoors with their baby and we hope you can help us on our journey.
Our partnership with Seed The Change
We've partnered with Seed The Change who have come up with an easy way for all of us to help safeguard the Earth and our children's future.
The idea is simple. For every Musluv cover we send out via Kickstarter, a new tree will be planted in Nepal, Madagascar, Haiti or Ethiopia.
As well as providing us with natural shade protection from the sun, trees are the essential lungs of the planet, absorbing huge amounts of carbon and returning pure oxygen. The more trees that are planted, the more we can contribute to offsetting the harmful effects of climate change.
Getting involved with Seed the Change is our way of contributing to the change needed to give our children and our planet the best possible outcome.
Risks and challenges
We understand what goes into making this product and we've done it in the past.
Our supplier is ready to go. We have already produced our first batch of covers with them and these are selling successfully on our website.
Based on our past experience, we anticipate being able to fulfil orders within the timeframe we've described, but we would note that forecasting demand is an inexact science. If order volumes exceed our expectations, it might take longer to fulfill orders.