Share this project

Done

Share this project

Done
The only patented, breathable muslin baby wrap that provides excellent UPF50+ protection against the sun.
The only patented, breathable muslin baby wrap that provides excellent UPF50+ protection against the sun.
Our Kickstarter campaign has now ended, but you can click on the button to visit our website and buy your Musluv sun protection baby cover.
The only patented, breathable muslin baby wrap that provides excellent UPF50+ protection against the sun. Our Kickstarter campaign has now ended, but you can click on the button to visit our website and buy your Musluv sun protection baby cover.
Created by
136 backers pledged AU$ 16,908 to help bring this project to life.

About

Musluv: the easiest portable sun shade cover for babies project video thumbnail
Replay with sound
Play with
sound
  • Off
    • English

Musluv: the easiest portable sun shade cover for babies

AU$ 16,908

136

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

4335c49ed8caffb0c491bafd74b715a7 original

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

Introducing the Musluv sun protection baby cover

A musluv cover is your portable baby sun shade solution, combining the best UV protection for your peace of mind, with the ease and portability of a baby muslin wrap.   

 

What are the risks of using an ordinary muslin wrap or blanket? 

When I became a parent for the first time, I realised that so many of us were having to use standard muslin wraps and baby blankets to try and shield our babies against the sun because it was the only thing we had to hand. But was this a safe thing to do? 

We organised independent lab testing of the popular muslins that were being sold. We discovered, worryingly, that ordinary muslins don't block UV rays effectively at all; they don’t provide real shade and let most of the UV through to a baby’s delicate new skin, which risks causing damage. 

We also found out that using normal blankets and sheets to cover a baby could be dangerous by risking a restricted airflow, especially when they're used to cover a pram or stroller. 

 

What's different about a Musluv baby cover?

Musluv covers act as an essential protective shield against the sun, preventing UV rays from reaching your baby's vulnerable skin. They are the only muslin covers to be certified as having a UPF 50+ (excellent protection) rating, which is the highest category of sun protection and means that over 97% of UV radiation is blocked out.   

 

 

 project video thumbnail
Replay with sound
Play with
sound

 

What our customers say

 

In the press

 

 

Specifications and standards

 

 

Portable and can be rolled up or folded, unlike other sun shades.
Portable and can be rolled up or folded, unlike other sun shades.

 

Provides proper shade and UV protection for your baby.
Provides proper shade and UV protection for your baby.

 

Easy to secure onto pram handles and other things.
Easy to secure onto pram handles and other things.

 

Why Kickstarter? 

We launched our business in the second half of 2016, and we have had a great response from our customers with a small "taster" batch, which comprised a popular bird design and a plain white cover. 

For more information, please visit our website: www.musluv.com 

Bird print and plain white from "taster" batch
Bird print and plain white from "taster" batch

Now we have established our product is something that many parents love, we want to expand our designs to reach others. 

In particular we want to develop our new "sleep-time" cover which will not only protect babies from UV exposure, but also help them to sleep by blocking out the light. 

We need to secure minimum financial funding of AU$ 15,000 for our supplier to produce a larger manufacturing run. By hitting this funding goal, we’ll be able to increase our order size and bring a wider range of designs to meet our customer demand. 

Limited-Edition Designs

After consulting with our current customers, we have commissioned some new, fresh designs for this Australian summertime. With this collection, we hope to reach new customers, including retailers.

"Sleep-Time" Cover Design

We are also developing a charcoal-grey, plain solid cover, as many of our customers have requested a dark colour to help block out daylight for their babies’ daytime naps.

The new collection should be available for dispatch from the first half of December, 2017. 

Rewards 

 

Production Timeline

 

 

 

 

                       

 

 

Who are we?

I’d been practising as a finance lawyer in London (where I am from, originally) for around eight years when a great opportunity to move to Sydney with my husband, Thomas, came about. Our move was followed a year and a half later by another change: the birth of our first baby Alex.

Being new to Australia, one of the things that kept me sane in the early days was getting out of the house with baby Alex. I knew it was good for him to see and experience new things outdoors, and it felt good for me to be able to escape from the house, meet up with people and get some fresh air too. But I was also aware that the UV level in Australia is much higher than I was used to, so, over the years, I did a lot of reading, research and development on sun care for babies. Alex is now eight, and the end result of all that research was a whole heap of knowledge on keeping babies safe in the sun as well as a growing passion for supporting new parents.

With behind-the-scenes help from my finance-analyst husband (Thomas), my web-producer sister (Natalie) and my lawyer friend (Erin), I started Musluv and my sun care for babies blog in the second half of last year. We have big plans to continue giving parents the trustworthy information and the peace of mind to enjoy being outdoors with their baby and we hope you can help us on our journey.

 

Our partnership with Seed The Change 

We've partnered with Seed The Change who have come up with an easy way for all of us to help safeguard the Earth and our children's future.  

The idea is simple. For every Musluv cover we send out via Kickstarter, a new tree will be planted in Nepal, Madagascar, Haiti or Ethiopia. 

As well as providing us with natural shade protection from the sun, trees are the essential lungs of the planet, absorbing huge amounts of carbon and returning pure oxygen. The more trees that are planted, the more we can contribute to offsetting the harmful effects of climate change. 

Getting involved with Seed the Change is our way of contributing to the change needed to give our children and our planet the best possible outcome. 

 

 

 

                        

 

 

 

 

 

Risks and challenges

We understand what goes into making this product and we've done it in the past.

Our supplier is ready to go. We have already produced our first batch of covers with them and these are selling successfully on our website.

Based on our past experience, we anticipate being able to fulfil orders within the timeframe we've described, but we would note that forecasting demand is an inexact science. If order volumes exceed our expectations, it might take longer to fulfill orders.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge AU$ 5 or more About $4

    Thank you + A Baby Sun Care Guide.

    Your support keeps us moving closer to the goal, thank you! As well as a grateful thank you e-card - we shall also email you our "Ultimate Guide to Looking After your Baby in the Sun"

    Includes:
    • E-postcard
    • Ultimate Guide to Looking After your Baby in the Sun
    Less
    Estimated delivery
    Ships to Anywhere in the world
    10 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge AU$ 10 or more About $8

    3 x Baby Sun Care Guides

    Receive our three most popular Baby Sun Care infographics.

    Includes:
    • Ultimate Guide to Looking After your Baby in the Sun
    • Shopping Guide to Buying Baby Sunscreen
    • Quick Guide to Choosing a Pram Cover
    Less
    Estimated delivery
    9 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge AU$ 65 or more About $51

    Early bird: Limited-Edition Cover x 1

    Get in early to secure 1 x Limited-Edition Musluv UPF 50+ Baby Cover at our special early bird pricing.

    Make it a MULTIPACK by multiplying the number you want by AU$ 65 and pledging that amount.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 45 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge AU$ 70 or more About $55

    Early bird: "Sleep-Time" Cover x 1

    Get in early to secure 1 x "Sleep-Time" Musluv UPF 50+ Baby Cover at our special early bird pricing.

    Make it a MULTIPACK by multiplying the number you want by AU$ 70 and pledging that amount.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 9 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge AU$ 130 or more About $102

    Early bird: Mixed Multipack (2 Covers)

    Get in early to secure:

    1 x "Sleep-Time" Musluv UPF 50+ Baby Cover

    PLUS:

    1 x Limited-Edition Musluv UPF 50+ Baby Cover

    at our special early-bird pricing.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 29 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge AU$ 215 or more About $168

    Mixed Multipack (3 covers)

    Receive any 3 x Musluv UPF 50+ Baby Covers of your choice, at our Kickstarter pricing.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge AU$ 500 or more About $392

    Mixed Multipack (7 covers)

    Receive any 7 x Musluv UPF 50+ Baby Covers of your choice, at our Kickstarter pricing.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge AU$ 900 or more About $705

    Mixed Multipack (15 covers)

    Receive any 15 x Musluv UPF 50+ Baby Covers of your choice, at our Kickstarter pricing.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    AU$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)