Mitchell's Fine Chocolates first opened its doors in 1939 in Coventry Village in Cleveland Heights, OH. Back then, it truly was a village. People in the area walked to the store, patronized the candy counter, and took their treats next door to the Heights Theater. Children from Coventry Elementary would race over after school to see the shop owner and his wife, Chris and Penelope Mitchell, who offered chocolate sold by the ounce, old fashioned popcorn, nuts, or other treats.
Read more about the history of Mitchell's here.
Fast forward to 2016, and a resurgence in local products and local pride. The current business owner, Bill Mitchell, is hoping to retire, and has been searching tirelessly for an entrepreneur who would cherish the family name and traditions, and carry on the chocolate making business for another 75+ years. Many suitors came to discuss business, but Bill has chosen us to carry on the family legacy and maintain business as usual. Bill will continue to work side by side with us for the next several years, helping us to deliver fine chocolates and confections to the Cleveland Heights community and beyond for generations to come.
Our main goal is to continue delivering candies, truffles, and caramels in the Mitchell's tradition that the community has come to love. In addition to increasing marketing and social media presence, we plan to stay open later on the Fridays and Saturdays, host wine pairings with local businesses, streamline the website and online store, and continue to develop and expand our product line.
With your support, we can maintain cash flow for the business to hopefully keep the doors open for at least another 3 generations.
Risks and challenges
We do not anticipate any major roadblocks. Construction along Lee Rd. for a street improvement and beautification project may slow business more than usual during the summer months due to accessibility.
Our main piece of equipment (the chocolate enrober) may be due for maintenance within the next 6-8 months, which is a large sum of money for routine tune up and repair.
A large outlay of these funds will be spent on boxes and raw materials. Bill has been winding down business with the anticipation of closing, and we simply want to make sure that we have enough materials to meet demand.Learn about accountability on Kickstarter
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