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$3,071 pledged of $55,000 goal
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By Froc
$3,071 pledged of $55,000 goal
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About this project

Smart Froc Monitors Your Baby's Development 

Raising a happy, healthy child is one of the most rewarding experiences in your life. Yet, it’s easy to feel overwhelmed by the huge responsibility and sheer number of daily tasks parents face every day.

This is why we created Smart Froc.

Smart Froc, world's first smart highchair.
Smart Froc, world's first smart highchair.

Smart Froc enables you to track your child’s weight effortlessly and continually, every time your son or daughter sits on the highchair. Everything you need to do is check the weight on your smartphone app! Piece of cake, right?

As you know, establishing a growth chart is the basic tool to determine your baby’s health, and with Smart Froc this is as simple as checking your email!

Smart Froc works with the Smart Froc app, that will be available on the Apple App Store and Google Play.

How Does it Work?

Smart Froc features built-in weight sensors under the seat that communicate with the smartphone using Bluetooth 4.0. The scale ensures a 0,022 lbs (100g) accuracy.

Track your baby's weight simply by checking the Smart Froc app.
Track your baby's weight simply by checking the Smart Froc app.
Measuring your baby's weight has never been simpler.
Measuring your baby's weight has never been simpler.

The Smart Froc app features an algorithm for normal weight/age trends; if the weight data is below or above the average, the app will alert you with a notification, that you can share with your baby’s pediatrician.

The app is in development and will be available for iPhone and Android smartphones.
The app is in development and will be available for iPhone and Android smartphones.
Featured In
Featured In
or email info@froc.eu
or email info@froc.eu
    
TECHNICAL DESCRIPTION

Here is the detailed description for the technical types in the house. The weight measurement is provided by four sensors under each of the four sections of the seat. As in your regular scale you use at home, sensors know, which sensor is loaded more and they automatically compensate for the extra load. 

Psst! The 'smart' part of our highchair is hidden under the seat.
Psst! The 'smart' part of our highchair is hidden under the seat.

As you know, babies never just sit still and give the scale time to measure the weight appropriately. We solved this challenge by calculating the final weight by taking the 6 biggest readings and calculate the average. During our testing process this proved to be reliable and accurate. The result is then sent to the smartphone app using the Bluetooth 4.0 (BLE) technololgy. 

Smart Froc Grows With Your Child

We are sure your kid will love Smart Froc, so we made sure it can be used by kids from 6 months to 10 years of age.

Easily adjustable for kids from 6 months to 10 years of age.
Easily adjustable for kids from 6 months to 10 years of age.

Simply adjust the backrest, the footrest and the seat height in three simple steps

Easily adjustable for kids from 6 months to 10 years of age.
Easily adjustable for kids from 6 months to 10 years of age.

Of course Smart Froc features a special Baby Set, designed to keep children up to 3 years old completely safe. The Froc Baby Set includes a restrainer and a safety belt.

Certified Safety & Stability

It’s one thing to build a high chair and enter it in the thorough European EN-14988-1 and EN-14988-2 safety standard approval process (which we did and passed). But it’s an entirely different thing to use it at home with your own children (which we are, daily). It's virtualy impossible to tip it over, as can happen with some highchairs on the market. 

Our son, Taj, showing there is no limits to child's playfulness nor Smart Froc's stability.
Our son, Taj, showing there is no limits to child's playfulness nor Smart Froc's stability.

Mounted on a solid leg with four steel reinforced leg extensions, the chair's centre of gravity is always at the centre, ensuring impeccable stability.

Fits Your Home, Fits Your Style

Smart Froc is compact and small, so it fits in every home, even in studio apartments. With a selection of five different colours, this award-winning design will be a centrepiece of your dinner table.

The award-winning design brings style to every interior.
The award-winning design brings style to every interior.
So, what do you think our kids like Smart Froc highchairs?;)
So, what do you think our kids like Smart Froc highchairs?;)
Who wants a Smart Froc, raise your hands!
Who wants a Smart Froc, raise your hands!

Product Dimensions

Durable & All-natural

We manufacture Smart Froc entirely from locally sourced, high quality beech wood. As a naturally strong, durable and child-friendly material, its sturdy and quality built will ensure years and years of carefree use. 

Forests cover more than 50% of our country!
Forests cover more than 50% of our country!

Smart Froc is manufactured in Slovenia, the third most forested country in the whole Europe and it covers more than 50% of the country’s territory.  

Smart Froc Comes in Three Options


Colours & Accessories

Not only great to use, we wanted Froc to look great, too! So, there is a range of five different colour options to choose from. 
Bring colour to your home!
Bring colour to your home!
High-quality made comfort for your baby!
High-quality made comfort for your baby!
 
If you want your baby to be even more comfortable, why not adding our extra durable, machine-washable cushions, made of cotton! The Cushion Set covers the entire backrest, covers the seat completely and is attached on three points to the restraint. Plus the extra joy of mixing & matching among five different colours! 
Mix'n match? Why not!
Mix'n match? Why not!

The Development Process: The First Froc

As so many ideas before, this one too, was born out of necessity. When we couldn't find a highchair on the market we liked, we've decided to build one themselves. We set out to develop an adjustable, wooden, practical highchair, that would fit in our home - so we partnered with the design agency Gigodesign.

Small scale prototypes during the development process.
Small scale prototypes during the development process.

 It turned out combining our parenting and wood making experience with the designers' expertise was an excellent move.

Froc is a collaborative project, with diverse talented people contributing their knowledge
Froc is a collaborative project, with diverse talented people contributing their knowledge

The Smart Froc Upgrade

We were pretty excited with Froc, and so were hundreds of users all across Europe who bought it for their little ones. 

We knew we had an amazing product, but we wanted to go further and develop something innovative. When our home scale broke down, it suddenly dawned on us: what if you could monitor your child’s weight directly on the highchair?

All we had to do at that point is to find ambitious makers and innovators who could help us develop the 'smart' upgrade. When we met with the team behind Slovenia's first IoT (internet of things) MakerLab at the Faculty of Electrical Engineering, we knew we had a perfect match. 

MakerLab guys during a testing session.
MakerLab guys during a testing session.

Applying MakerLab's collaborative spirit, connecting aspiring electro engineers, tech specialists and IoT makers means we soon had a working prototype. 

When developing the smart upgrade, we took into account the fact babies never just sit still, so the final measurement is the average of the 6 highest readings.
When developing the smart upgrade, we took into account the fact babies never just sit still, so the final measurement is the average of the 6 highest readings.
Not just easy-to-use, we wanted the smart highchair to ensure good accuracy, as well.
Not just easy-to-use, we wanted the smart highchair to ensure good accuracy, as well.

As Smart Froc uses high accuracy load cell technology, the same as in other well-known body and baby analysers under the seat, we achieved really good weight accuracy of 0,022 lbs (100g) .

The final solution: integrated built-in sensors under the seat, connected with smartphones using Bluetooth 4.0 (BLE) technology.
The final solution: integrated built-in sensors under the seat, connected with smartphones using Bluetooth 4.0 (BLE) technology.

After a successful testing and calibration process, everything was ready to launch our Kickstarter campaign! 

Timeline

We Asked the Doctor

We asked a pediatrician why parents should track the baby's weight regularly. And, while we were there we wanted to know his opinion on Smart Froc. This is what he told us.

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As you know, keeping track of your baby’s weight continually and establishing a growth chart helps monitor your baby’s health, and also determine the correct food intake.

Rewards

 

About Us

We are a family company based in Slovenia, EU (before you go check the map - it's a rather nice, green stretch of land near Italy, Austria and Croatia that is a hit among tourists & travellers). 

As more than 50% of our country is covered with forests and the region we come from boasts a centuries old tradition of wood making artisans and craftsmen, it's not surprising we've got involved in wood-making and developing all-natural products made of wood. 

By combining our inspiration from high-quality, functional craftsmanship and drawing from our parenting experience, our vision is to create products that make life easier for parents and full of joy for kids. 

Matej, Maruša, Taj and Kiara
Matej, Maruša, Taj and Kiara

The Team

SPECIAL CREDITS

Video Production - Bright Visuals 

Photo Production - Klemen Razinger

Graphic & Digital Design - Tjaša Nastran, Meta Penca, Blaž Marinc, Miran Ogrin (Gigodesign)

Business Consulting - Niko Klanšek (BizMe)

SPECIAL THANKS

MakerLab (Luka Mali, Nejc Jurkovič, Domen Jurkovič, Jure Jazbec, Anže Kožar, Janez Cimerman), Faculty of Electrical Engineering, University of Ljubljana.

Technical Specifications

 

Risks and challenges

We need to raise the funds to establish production in Slovenia, buy some tools and equipment and place bulk orders for the materials.
Shipping options have already been checked out and most of the arrangements have been confirmed. The chair has been tested in the laboratory and we received all the relevant certificates. We’re already building a strong customer support network for the Kickstarter campaign as well as later communication so we’re not leaving anything to chance.

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Questions about this project? Check out the FAQ

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  1. Select this reward

    Pledge $1 or more About $1.00

    Froc fans

    We appreciate the love! Thank you for helping us get closer to our dream. Now join us on our journey with behind-the-scenes updates and exclusive news.

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    Pledge $149 or more About $149

    Early bird special:
    SMART FROC Highchair

    Your choice of one Smart Froc (3 - 10 years) in any of the five colors. Retail price will be 299$. You save 150$!

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    Pledge $199 or more About $199

    Early bird special:
    SMART FROC Highchair + BABY SET

    Your choice of one Smart Froc + Baby Set (From 6 months to 10 years) in any of the five colors. Retail price will be 349 $. You save 150$!

    The Baby Set includes the restraint and safety belt.

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    Pledge $199 or more About $199

    The one & only:
    SMART FROC Highchair

    Your choice of one Smart Froc (From 3 years to 10 years) in any of the five colors. Retail price will be 299$. You save 100$!

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    Pledge $229 or more About $229

    Early bird special:
    SMART FROC Highchair + BABY SET + CUSHION SET

    Your choice of one Smart Froc + Baby Set + Cushion Set (From 6 months to 10 years) in any of the five colors. Retail price will be 389 $. You save 160$!

    The Baby Set includes the restraint and safety belt.

    The Cushion Set is made of machine-washable cotton.

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    Pledge $249 or more About $249

    Smart Froc for smart parents:
    SMART FROC Highchair + BABY SET

    Your choice of one Smart Froc + Baby Set (From 6 months to 10 years) in any of the five colors. Retail price will be 349 $. You save 100$!

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    Pledge $279 or more About $279

    Comfortable AND smart:
    SMART FROC Highchair + BABY SET + CUSHION SET

    Your choice of one Smart Froc + Baby Set + Cushion (From 6 months to 10 years) in any of the five colors. Retail price will be 389 $. You save 110$!

    The Baby Set includes the restraint and safety belt.

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    Pledge $380 or more About $380

    Two is better than one:
    TWO SMART FROC Highchairs

    Your choice two (2) Smart Froc (From 3 years to 10 years) in any of the five colors. Retail price will be 598$. You save 218$!

    Add 40$ for the Baby Set and 20$ for Cushions, per highchair.

    The Baby Set includes the restraint and safety belt.

    The Cushion Set is made of mashine-washable cotton.

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    Pledge $950 or more About $950

    Take five:
    FIVE SMART FROC Highchairs

    Your choice five (5) Smart Froc (From 3 years to 10 years) in any of the five colors. Retail price will be 1495$. You save 545$!

    Add 40$ for the Baby Set and 20$ for Cushions, per highchair.

    The Baby Set includes the restraint and safety belt.

    The Cushion Set is made of machine-washable cotton.

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Funding period

- (44 days)