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A smart, eco-sustainable shelving unit that assembles in 5 minutes into a strong structure, no tools or fasteners required!
A smart, eco-sustainable shelving unit that assembles in 5 minutes into a strong structure, no tools or fasteners required!
A smart, eco-sustainable shelving unit that assembles in 5 minutes into a strong structure, no tools or fasteners required!
245 backers pledged $26,793 to help bring this project to life.

About this project

Ruche shelving unit - Simple.Strong.Smart project video thumbnail
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Ruche shelving unit - Simple.Strong.Smart

$26,793

245

Want to get your Ruche shelving unit elsewhere? 

Pre-order and discover more on our website now or just click on the image below.

Why Ruche?

Ruche is a unique shelving unit that can be used in a countless number of ways. It is eco-sustainable because we only use recycled and recyclable materials. We also use flat packaging for easy and efficient transport, which is our way of reducing our carbon footprint.

Although Ruche is delivered disassembled, putting it together is so easy that it will make you feel like a professional handyman or handywoman.

In less than 6 minutes you'll be the proud new parent of a brand new Ruche!

Ruche is inspired by the bee hive shape. It is made of flat sheets that when put together make hexagonal and triangular shaped cells. The structure, made from only regular shapes, is isostatic and therefore extremely strong and can withstand massive loads. Ruche is made from 12 flat numbered parts, and is easily assembled into a strong and solid three-dimensional shelving unit.

Ruche in the news

1. High quality, recycled, double-layered and factory-reinforced cardboard, digitally printed and cut to shape.

2. Laser cut recycled aluminum sheets with anodized coating - guarantees extremely long product life and a sleek minimalistic finish with a variety of colors. Anodizing makes the aluminum very resistant to scratches, cracks, stains and rust.

*Recycling scrap aluminum requires only 5% of the energy used to make new aluminum.

Size Small - Aluminum

 Size Medium - Aluminum

 Size Large - Aluminum

 Size S - Cardboard

 Size Medium - Cardboard

Size Large - Cardboard

 Watch Update #7 for mote information about the rubber caps

  •  Multi-tasking storage and display unit
  •  Good for our environment
  •  Smartly designed and beautifully crafted 
  • Strong and solid structure
  •  Light weight 
  •  Simple to assemble 
  • 2 materials, 3 sizes, 4 colors and a pattern- make your own Ruche collection!

Ruche comes in 3 sizes, so it can serve for endless purposes. Here are some suggestions but we would love to see and hear what you would do with it. Send us pictures! #rucheshelving

The Small size makes a beautiful kitchenware installation, is great as a desk organizer or could even be placed as one of your bathroom utilities.

The Medium size is perfect to hang on the wall and could be a shoe rack, a book shelf or a display unit.

The Large size is a full size furniture. It could serve you as a library, a home bar or a storage and display unit.

 MIX 'EM

Get more than one ruche of the same size and create your own color combination! 

 
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For the past year we’ve been testing and refining the Ruche product. The manufacturer is ready, and we are all set to go!

Your generous funding will help us meet the minimum quantities we need in order to offer the Ruche at an affordable price. It will cover tooling costs, the first production run, and most importantly, you will have a Ruche to call your own. 

We will also be using the funding to expand the Ruche range, develop accessories, and work on some younger siblings for our beloved Ruche. 

In order to bring Ruche to life, we need your support.

The Ruche needs pledging, but more importantly, it needs interest! 

So please, take a moment to visit our Facebook, Twitter, Instagram and Pinterest and help spread the word. Let’s get this party started.

 
 
 

Risks and challenges

As stated in our tagline, we like to keep things simple. We believe that simplicity is a value in and of itself, and that when things are simplified, risks are minimized.

We have been working for over a year to bring Ruche to a perfected ready-to-market stage and we are finally here.

Prototype quality testing has been performed. We've teamed up with trusty and experienced manufacturers (we have two of them: a cardboard specialist and a top notch metal factory). Everything has been carefully priced and tested and we now have approved production samples in our hands. Even the packaging sealers are ready! We will do everything to meet or beat our target delivery time. In case of unexpected delays we will be sure to keep you up-to-date.

We really took our time before launching our Kickstarter project in order to be sure we were 100% ready to deliver our product. With your help we can get the Ruche up and running in 4 months or less!

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank you! You helped introduce Ruche to the world and at the same time supported environmentally friendly manufacturing. Receive updates, our sincere gratitude, and be part of the Ruche community.

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    7 backers
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  2. Select this reward

    Pledge $5 or more About $5

    Ruthy and Ruche would like to thank you in a personal video message. It will involve eggs, flour, baking soda, and a cat. Aren't you curious?

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    4 backers
    $
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  3. Select this reward

    Pledge $30 or more About $30

    RUCHE shelving unit- size S CARDBOARD -- Kickstarter special edition -

    Small recycled cardboard Ruche with black & white printed pattern.
    Includes assembly instructions and a thank you card for supporting 'Ruche'.

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    39 backers
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  4. Select this reward

    Pledge $45 or more About $45

    RUCHE shelving unit- size M CARDBOARD -- Kickstarter special edition - Medium recycled cardboard Ruche with black & white printed pattern. Includes assembly instructions and a thank you card for supporting 'Ruche'.

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    16 backers
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  5. Select this reward

    Pledge $55 or more About $55

    Early bird RUCHE shelving unit- size S aluminum --
    Small aluminum Ruche. Includes assembly instructions and a thank you card for supporting 'Ruche'.
    Choose your color through a survey after the end of our campaign.

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    Ships to Anywhere in the world
    Limited 49 backers
    $
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  6. Select this reward

    Pledge $65 or more About $65

    RUCHE shelving unit- size S aluminum --
    Small aluminum Ruche. Includes assembly instructions and a thank you card for supporting 'Ruche'.
    Choose your color through a survey after the end of our campaign.

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    Ships to Anywhere in the world
    3 backers
    $
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  7. Select this reward

    Pledge $90 or more About $90

    Early bird RUCHE shelving unit- size M aluminum --
    Medium aluminum Ruche. Includes assembly instructions and a thank you card for supporting 'Ruche'.
    Choose your color through a survey after the end of our campaign.

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    Ships to Anywhere in the world
    Limited 49 backers
    $
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  8. Select this reward

    Pledge $100 or more About $100

    RUCHE shelving unit- size L CARDBOARD-- Kickstarter special edition - Large recycled cardboard Ruche with black & white printed pattern. Includes assembly instructions and a thank you card for supporting 'Ruche'.

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    7 backers
    $
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  9. Select this reward

    Pledge $110 or more About $110

    RUCHE shelving unit- size M aluminum -- Medium aluminum Ruche. Includes assembly instructions and a thank you card for supporting 'Ruche'.
    Choose your color through a survey after the end of our campaign.

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    4 backers
    $
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  10. Select this reward

    Pledge $155 or more About $155

    3 RUCHE shelving unit- size S aluminum -- Small aluminum Ruche X 3 pcs. Includes assembly instructions and a thank you card for supporting 'Ruche'.
    Choose your color through a survey after the end of our campaign (we recommend different colors for mixing!).

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    12 backers
    $
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  11. Select this reward

    Pledge $180 or more About $180

    Early bird RUCHE shelving unit- size L aluminum --
    Large aluminum Ruche. Includes assembly instructions and a thank you card for supporting 'Ruche'.
    Choose your color through a survey after the end of our campaign.

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    Ships to Anywhere in the world
    Limited 27 backers
    $
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  12. Select this reward

    Pledge $220 or more About $220

    RUCHE shelving unit- size L aluminum -- Large aluminum Ruche. Includes assembly instructions and a thank you card for supporting 'Ruche'.
    Choose your color through a survey after the end of our campaign.

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    3 backers
    $
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  13. Select this reward

    Pledge $360 or more About $360

    The ultimate COMBO deal -- It's the bee's knees! --
    2 Large Ruche *or*
    1 Large Ruche + 1 MEDIUM Ruche + 2 Small Ruche *or*
    1 Large Ruche + 2 Medium Ruche.

    Choose your color through a survey after the end of our campaign.

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    17 backers
    $
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Funding period

- (40 days)