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A 250-page exclusive book + a backer-only community for new and experienced practitioners of the Lean Startup principles.
A 250-page exclusive book + a backer-only community for new and experienced practitioners of the Lean Startup principles.
9,677 backers pledged $588,903 to help bring this project to life.

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  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    THE MVP.

    By supporting at this entry level, you’ll receive backer updates and content throughout the campaign.

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    Pledge US$ 21 or more About US$ 21

    THE EARLY-ACCESS DIGITAL PACKAGE.

    Digital copy of The Leader’s Guide, only available on Kickstarter.

    + Digital copy of Eric's next book (working title: The Startup Way), as soon as it's published.

    ++ Participation in The Leader’s Guide Beta Tester Community: Access to others in the community; a chance to have your Lean Startup story told in The Startup Way; and other benefits.

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    Pledge US$ 40 or more About US$ 40

    THE HARDCOVER PACKAGE (2 BOOKS).

    Hardcover copy of The Leader’s Guide.

    + Hardcover copy of Eric's next book.

    ++ Participation in The Leader’s Guide Beta Tester Community.

    *Domestic shipping included.

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    Pledge US$ 62 or more About US$ 62

    THE ALL-ACCESS PACKAGE.

    Both the hardcover and digital copies of The Leader’s Guide.

    + Both the hardcover and digital copies of Eric's next book.

    ++ Udemy Lean Startup Video Course, including lifetime access to six Lean Startup online lectures (over two hours of exclusive content, an $150 value).

    +++ Participation in The Leader’s Guide Beta Tester Community.

    *Domestic shipping included.

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    Pledge US$ 62 or more About US$ 62

    THE DEVELOPER'S PACK.

    A $350 credit for Pivotal Tracker for new or existing customers (1 year for a team of 10).

    + Get up to $200 in credit for Slack Standard and much more to get your team started with access to the Mobile Startup Pack*, backed by Eric Ries and industry leading partners. Other partners include Meldium, Taplytics, Autopilot, TwoTap, Invision, Keen, Balsamiq, Sendwithus, STRV, Mailchimp, Segment, and Firebase. For more information, check out http://mobilestartuppack.com (an $11,000 value).

    ++ Everything in THE ALL-ACCESS PACKAGE.

    *The Mobile Startup Pack is only available to those at startups or developers with under $1 Million in funding.

    *Domestic shipping included.

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    Pledge US$ 83 or more About US$ 83

    THE COMPLETE LEAN STARTUP PACKAGE.

    A digital or hardcover copy of The Lean Startup.

    + Everything in THE ALL-ACCESS PACKAGE.

    *Domestic shipping included.

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    Pledge US$ 84 or more About US$ 84

    KICKSTARTER CREATOR SPECIAL.

    We want to share what we’ve learned during our Kickstarter campaign with you.

    An original Kickstarter exclusive “Kickstarter: Behind the Scenes” mini eBook.

    + A special “What we learned from our Kickstarter campaign” Google Hangout (or some similar platform) with Eric Ries and our campaign team.

    ++ A digital or hardcover copy of The Lean Startup.

    +++ Everything in THE ALL-ACCESS PACKAGE.

    (This is a special reward created just for current and future Kickstarter creators.)

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    Pledge US$ 86 or more About US$ 86

    THE NO-BRAINER PACK.

    Access to an exclusive live virtual Q&A with Eric.

    + Two campaign exclusive mini digital books: “Best of Eric’s writing on the Lean Startup.” AND “Where are they now?: Follow-up interviews with entrepreneurs and companies featured in The Lean Startup."

    ++ The complete collection of The Lean Startup Conference 2014 videos in commercial-free HD (reg price: $299).

    +++ A digital or hardcover copy of The Lean Startup.

    ++++ Everything in THE ALL-ACCESS PACKAGE.

    *Domestic shipping included.

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    Pledge US$ 110 or more About US$ 110

    THE LEADER'S DELUXE SPECIAL EDITION PACKAGE.

    Deluxe version of The Leader’s Guide, with special packaging and signed by Eric.

    + Two exclusive mini digital books from the NO-BRAINER PACK.

    ++ Complete collection of The Lean Startup Conference 2014 videos in commercial-free HD (regular price: $299).

    +++ A digital or hardcover copy of The Lean Startup.

    ++++ Digital copy of The Leader’s Guide.

    ++++ Digital and hardcover copy of Eric's next book.

    ++++ Udemy Lean Startup Video Course.

    ++++ Participation in The Leader’s Guide Beta Tester Community.

    *Domestic shipping included.

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    Pledge US$ 150 or more About US$ 150

    THE TWO-PIZZA TEAM.

    I tell all my clients about Amazon’s technique for keeping teams small (no bigger than you can feed with two pizzas) because it helps keep that startup feel as companies scale.

    FOR YOU.
    Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE.

    FOR YOUR TEAM.
    2 gourmet pizzas from legendary joints across the USA shipped to your door courtesy of startup Goldbely (retail $69).

    + Everything in THE EARLY-ACCESS DIGITAL PACKAGE for everyone on your team (up to 5 people).

    *Domestic shipping included.

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    Limited 49 backers
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    Pledge US$ 340 or more About US$ 340

    THE "LEAN STARTUP CONFERENCE FOR ONE" PACKAGE

    Want to attend The Lean Startup Conference solo? This one's for you.

    One pass to The Lean Startup Conference (San Francisco, November 17 & 18, 2015), as well as access to The Lean Startup Conference livestream and recorded videos after the conference [regular price: $850].

    + Everything in THE EARLY ACCESS DIGITAL PACKAGE

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    Pledge US$ 400 or more About US$ 400

    ATTEND A TWIST LIVE TAPING WITH YOUR TEAM (AND SEE JASON CALACANIS INTERVIEW ERIC RIES).

    Receive up to five tickets to a live taping of the “This Week in Startups” show, hosted by investor and entrepreneur Jason Calacanis, where you'll have a chance to ask questions when he interviews Eric about the launch of The Leader’s Guide (San Francisco, Fall 2015). [If you’re curious about this one, check out this link of the last time Jason interviewed Eric: https://www.youtube.com/watch?v=2mLrNHSn-yc]

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 4 people).

    *Domestic shipping included.

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    Pledge US$ 500 or more About US$ 500

    THE LEAN STARTUP COLLECTOR'S EDITION.

    A framed original page from an early draft of The Lean Startup with Eric’s handwritten notes, signed and dated by Eric.

    + A hardcover copy of The Lean Startup signed by Eric.

    ++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    +++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 5 people).

    *Domestic shipping included.

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    Pledge US$ 500 or more About US$ 500

    LEAN STARTUP IN NEW YORK: AN AFTERNOON WITH ERIC RIES HOSTED BY BLOOMBERG.

    Are you curious about the impact Lean Startup is having on the way both startups and established organizations work? You will get the chance to attend an intimate conversation with Eric Ries and "Bloomberg West" host Emily Chang at Bloomberg’s headquarters on Lexington Avenue. Bloomberg's all-glass office features an open concept plan that was originally introduced by founder Mike Bloomberg to uphold a philosophy of collaboration and transparency.

    + Accommodations lovingly donated by Airbnb (Quantities limited).

    ++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 4 people).

    *Domestic shipping included.

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    Pledge US$ 1,322 or more About US$ 1,322

    THE LEAN STARTUP CONFERENCE PACKAGE.

    2 passes to The Lean Startup Conference (San Francisco, November 17 & 18, 2015), as well as access to The Lean Startup Conference livestream and recorded videos after the conference [regular price: $1700].

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    Limited 17 backers
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    Pledge US$ 3,200 or more About US$ 3,200

    THE LEAN STARTUP CONFERENCE TEAM PACKAGE

    10 passes to The Lean Startup Conference (San Francisco, November 17 & 18, 2015), as well as access to The Lean Startup Conference livestream and recorded videos after the conference.

    + 1 DELUXE LEADERS SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for up to 9 members of your team.

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    Pledge US$ 5,000 or more About US$ 5,000

    JUST A BACKER.

    A framed original page from an early draft of The Lean Startup with Eric’s handwritten notes, signed and dated by Eric.

    + Thank-you phone call from Eric.

    ++ Recognition by name in The Leader’s Guide.

    +++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE.

    *Domestic shipping included.

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    Pledge US$ 5,000 or more About US$ 5,000

    DINNER WITH STEVE BLANK AND ERIC RIES

    On April 27th, Steve Blank will host Eric on his new "Bay Area Ventures" radio program on SiriusXM channel 111 4-6pm PST. You're invited! Listen to a live taping of Steve's interview with Eric--their first joint interview in years--from the Wharton West campus in San Francisco. You may even get to dial-in and ask a question live on air. Afterwards, join Steve and Eric for dinner; you'll have the chance to ask Steve and Eric your questions and hear their ideas about entrepreneurship, education, technology and the future of our industry.

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    Pledge US$ 86 or more About US$ 86

    THE NO-BRAINER PARTY PACK–AUSTIN EDITION.

    Attend the kickoff of our Kickstarter campaign in Austin, TX at this year’s SXSW with a party co-hosted by UP Global on Monday, March 16th. (Event info here: http://bit.ly/LSsxsw0316).

    + Everything in THE NO-BRAINER PACK.

    *Domestic shipping included.

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    Reward no longer available 25 backers
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    Pledge US$ 99 or more About US$ 99

    THE SUPER DEV PACK

    All the digital stuff from the Developer’s Pack, the No-brainer, and the Kickstarter Creator packages (Pivotal Tracker credit, Mobile Startup Pack*, THREE digital copies of both The Leader’s Guide and my new book, Beta Tester Community participation, 3 mini digital books, live virtual Q&A with Eric, Google hangout with our campaign team, Udemy Lean Startup Video Course.)

    +Complete 7-book set of the O'Reilly Lean Series (digital version)

    ++ 1-year subscription to Safari for you and up to 10 members of your team (a $3,990 value).

    *See The Developer’s Pack for more information and restrictions.

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    Pledge US$ 150 or more About US$ 150

    THE INTUIT PRO KIT

    Everything you need to get your startup up and running from Intuit. Free software/services for a year (QuickBooks Online, Payroll, TurboTax etc.), 2-3 hours with a QuickBooks ProAdvisor Accounting Professional, and a consultation from a small business expert.

    + Everything in THE ALL-ACCESS PACKAGE

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    Pledge US$ 199 or more About US$ 199

    THE PRODUCT HUNT SPECIAL.

    A special limited-edition package just for the Product Hunt community. Includes everything in the SUPER DEV PACK plus a ticket to The Lean Startup Conference plus everything in THE EARLY ACCESS DIGITAL PACKAGE for up to 5 members of your team.

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    Pledge US$ 375 or more About US$ 375

    CONSULT WITH A LEAN STARTUP ADVISOR

    The Lean Startup Conference has been teaming experienced Lean Startup advisors with aspiring entrepreneurs at growing startups and large organizations since the inception of its popular Office Hours mentoring program in 2013.

    You’ll be able to choose from a pool of advisors with vastly diverse areas of expertise (from Customer Development to Lean Startup in the Enterprise) and receive access to three 25-minute calls with three different advisors over the next 6 months at a time that works for you. Optional: if both parties agree, we’ll record the call and share with you.

    Our impressive line-up of advisors includes Akash Trivedi (Kiva), Hiten Shah (KISSmetrics), and Patrick Vlaskovitz (The Lean Entrepreneur). Full list of advisors can be found here: http://2015.leanstartup.co/kickstarter-advisors/

    Here’s what a few people have had to say about their Lean Startup advisor experience:

    “I had a great experience… I ended up getting advice on things I didn’t know I needed advice on.”—Zander Adell, cofounder of doorman.com

    “Informative, and energy level was high. It was great.”—Julie Hamwood, Strategist at Hopper Faraday

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 5 people).

    *Domestic shipping included.

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    Pledge US$ 2,000 or more About US$ 2,000

    INSIDE IDEO.

    Have a working session inside IDEO’s New York studio, dedicated to their venture design practice. A rare chance to talk at length with their designers about how they work with startups, corporations and non-profits to help them use human-centered design in developing products and growth strategies.

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    Pledge US$ 2,500 or more About US$ 2,500

    PAIR PROGRAMMING WITH KENT BECK.

    Design your own work session with Kent Beck, alphabetically the first signer of the Agile Manifesto. You have an hour of Kent’s time. Talk philosophy of coding, work on better naming, or just see how many test cases you can write and run in an hour. He'll share a screen with you remotely from the goat farm. Be prepared for a blown mind.

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    Pledge US$ 2,500 or more About US$ 2,500

    GO INSIDE THE "BOULDER THESIS" WITH BRAD FELD

    A once-in-a-lifetime chance to meet with renowned investor, entrepreneur and blogger Brad Feld in Boulder, where he has been instrumental in building a thriving startup community from the ground up.

    Brad is creating an awesome customized experience that will give you a real taste of the Boulder Experience. You’ll have the opportunity to go inside Techstars, meet with several of his portfolio companies, and ask Brad his thoughts about investing and entrepreneurship. Brad also wanted to make the package truly special and has also included a night’s stay at the St. Julien Hotel and dinner with him at Kasa Sushi (his favorite place in Boulder.)

    This is a chance to see the Boulder Thesis up close with the man who helped make it happen.

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    Pledge US$ 3,000 or more About US$ 3,000

    THE HARDWARE ENTREPRENEUR’S TRIP OF A LIFETIME

    Join the Fall session 2015 factory visit to Shenzhen by startups and staff of Highway1.io, the SF-based, premier hardware accelerator. Highway1 is a division of PCH, a manufacturing solutions company specializing in high-quality consumer products with clients including Apple and Beats audio. Spend 6 days touring Huaqiangbei, Shenzhen’s electronic markets, visiting large-scale manufacturing plants (NDA required) and PCH’s kitting and fulfillment facilities. Meet with Brady Forrest, VP Highway1, and the Highway1 engineering team to discuss strategies for scaling your hardware company and supply chain.

    + Shuttle transfer between Hong Kong airport (HKG) and Shenzhen provided. Accommodation & breakfasts for 5 nights provided at Four Points Sheraton, Shenzhen.

    ++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    +++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

    **Reward restricted to member/founder of a current hardware startup.

    ***Reward dependant on your own ability to enter China. Visa invitation letter will be provided for your application process at the Chinese consulate/embassy.

    ****Flights between Hong Kong airport (HKG) and your home destination not included.

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    Pledge US$ 5,000 or more About US$ 5,000

    THE ANDREESSEN HOROWITZ EXPERIENCE.

    A unique opportunity to go inside the legendary venture capital firm Andreessen Horowitz, known for their investments in some of today’s most influential technology companies (from Twitter and Facebook to Tanium and Skype). Committed to investing in special founders with breakthrough ideas, the partners at Andreessen Horowitz are revered as investors across a wide variety of sectors, including social media, digital health, cloud computing and data security. A16Z will work with three lucky backers to create a customized experience that will include a tour of the firm’s Sand Hill Road offices and a chance to meet with partners.”

    + Accommodations lovingly donated by Airbnb.

    ++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    +++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    Pledge US$ 5,000 or more About US$ 5,000

    LUNCH WITH ERIC RIES AND JASON CALACANIS AT THE BATTERY.

    You (and up to one co-founder) will enjoy a private lunch with Eric and Jason at the San Francisco club, The Battery, where you’ll have the opportunity to discuss your startup idea. A rare chance to get invaluable feedback from a noted investor and entrepreneur.

    + Accommodations lovingly donated by Airbnb.

    ++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    +++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    GO SKIING WITH ALEX OSTERWALDER

    A rare chance to spend time with Alex Osterwalder, the inventor of the Business Model Canvas, cofounder of Strategyzer, and author of the international bestseller Business Model Generation.

    You’ll have an opportunity to hang out with Alex in Zermatt, a top Swiss mountain and ski resort where he gets his inspiration from the Matterhorn. This experience will include a night at the #1 rated The Omnia (https://www.the-omnia.com/en/hotel/), a ski run during summer or winter, and a lunch at ChezVrony, Alex's favorite gourmet restaurant on the slopes. (http://chezvrony.ch/en/restaurant/index.php).

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    Pledge US$ 10,000 About US$ 10,000

    CORPORATE SPONSOR REWARD PACKAGE.

    If your company wants a lot of copies of The Leader’s Guide, this is the reward for you.

    FOR YOU.
    Special Recognition by name in The Leader’s Guide.

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE.

    FOR YOUR COMPANY.
    Special recognition in an update (text or video) to this campaign.

    + Opportunity to sponsor the launch party for The Leader's Guide in San Francisco.

    ++ Everything in THE EARLY-ACCESS DIGITAL PACKAGE.

    (If you want a large number of print copies, additional costs will apply.)

    *Domestic shipping included.

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