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A 250-page exclusive book + a backer-only community for new and experienced practitioners of the Lean Startup principles.
A 250-page exclusive book + a backer-only community for new and experienced practitioners of the Lean Startup principles.
A 250-page exclusive book + a backer-only community for new and experienced practitioners of the Lean Startup principles.
9,677 backers pledged $588,903 to help bring this project to life.

About this project

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Only on Kickstarter: THE LEADER'S GUIDE by ERIC RIES

$588,903

9,677

We hit all six stretch goals -- and we can't wait to get you all these bonuses. 

1. When we raised $500,000, everyone who pledged at $21 reward level and above got an abridged audio edition of The Leader’s Guide.

2. When we hit 5,800 backers, you got a free hour-long Q&A with 500 Startups’ founding partner Dave McClure and me (May 27 @ 10:00 AM PST).

3. When we hit 5,000 backers, you got a free hour-long webinar from Alex Osterwalder as well as exclusive posters and excerpts from his books Value Proposition Design and Business Model Generation.

4. When we hit 4,500 backers, you got a digital copy of your choice of books from O’Reilly’s Lean Series and 3 months of access to Safari, which includes over 30,000 books, video courses and conference talks.

5. When we hit 4,000 backers, you got access to the Lean Content course, created by Ondi Timoner and me.

6. When we hit 3,000 backers, you became eligible to attend one of 11 international workshops from Pivotal Software.

Check us out in the news.

"Eric Ries is running one of the most successful publishing campaigns in Kickstarter's history."––Bloomberg Business

"On Monday, Ries began work on his next book project. Fittingly, he started it off with a Kickstarter campaign. The campaign achieved its $135,000 fundraising goal on Tuesday, and by Thursday morning Ries had more than $170,000 in pledges."––Vox

"Ries turned to Kickstarter as an experiment in research, writing, and marketing. He didn't want to write in a vacuum." ––Fast Company

Hi, my name is Eric Ries. I’m an entrepreneur and the author of The Lean Startup

Since writing The Lean Startup, I’ve traveled around the world, helping companies of every size adopt the Lean Startup approach. In just five years, the Lean Startup movement has grown and transformed in ways I never could have imagined. I’ve worked with founders developing new apps, entrepreneurs at hypergrowth pre-IPO tech startups, and managers at the largest, slowest, most heavily-regulated and bureaucratic organizations in the world. 

That's me!
That's me!

For all of the enthusiasm I’ve witnessed, though, I’ve seen a lot of people who immediately “got” it then struggle after experiencing the challenges that come when trying to build a new company or transform an existing one using this methodology. My work lately has revolved around helping people overcome those obstacles and set up systems, team structures and ways of working that support continuous innovation and sustainable growth.

And now, I want to share what I've learned with you.

The Leader’s Guide will be a 4-color, 250-page, hardcover and digital book offered exclusively through Kickstarter. In fact, I made an agreement with Crown (my publisher) that it will only be offered to Kickstarter backers and only for the length of this campaign. It cannot be sold in bookstores. 

The Leader’s Guide is aimed at entrepreneurs, executives, or anyone leading a project or team. It will be full of stories about how companies both large and small are adopting Lean Startup methods to scale successfully and operate in conditions of extreme uncertainy.

The Leader’s Guide is for both those who are new to Lean Startup as well as those who love the methodology in principle, but want to know more about how to put it into practice. It will include lots of real-world examples about how entrepreneurs are tackling questions like:

  • How can I convince my team that testing our early ideas with customers does not mean they should sacrifice quality or forget about our vision?
  • How can I convince senior leadership that innovation projects require a different system of accounting? 
  • How can I do Lean Startup-style experimentation in a highly-regulated industry? 
  • How can I incentivize and reward my team for working in a cross-functional way?
  • How can we turn functional specialists in areas like IT, HR and finance into allies when it comes to supporting new ideas?

I think of The Leader’s Guide as a kind of master class in applying the Lean Startup methodology. I can’t possibly work with all the companies who ask for help, but I can do my best to translate the work I do into book form. The Leader's Guide will also answer some of the most frequently-asked questions and dispel the myths surrounding the Lean Startup, as well as include tips and tricks from people who've been using the method successfully.

So if you’re just discovered The Lean Startup, you're a practitioner who wants a deeper dive, or you’re at a company trying to incorporate it at scale, this is a great next step. 

The Leader’s Guide in both its hardcover and digital formats will ship to backers in late 2015.

The Leader’s Guide will give you the tools you need to execute Lean Startup principles in a wide range of environments—but I have another goal in sharing it with you.

This campaign is also an experiment designed to see how I can collaborate with all of you as part of the research process for my next book (working title: The Startup Way). I want to capture the experiences, stories, and learnings of those who support this campaign as they put these ideas to use. 

I want to see what happens when these ideas escape into the wild. 

We live in a highly-connected world that allows authors like me to get and give instant feedback to and from their readers. I have benefitted from this collaborative landscape at every stage in my career as an author. I tested the concepts at the foundation of The Lean Startup in talks and workshops and on my blog. And as I was writing that book, I had a trusted team of advisors who shared their feedback with me at every step of the editorial process. 

I want my new book to be researched, written and published in a way that is consistent with the methodology I believe in—and Kickstarter provides a platform for an even deeper level of collaboration with my readers. This will be an entirely new kind of publishing process for me, and one that I hope delivers a great deal of learning about how to publish a book successfully in the 21st Century.

For someone who loves the experimentation process as much as I do, this is a thrilling proposition. I know how many of you share my love of the Lean Startup, who believe deeply in its potential to create stronger, leaner companies full of people who know that their work has value and their time is not being wasted. And so it's my hope (and my hypothesis) that you'll want to come along for the ride.

I think of The Leader’s Guide as a kind of roadmap—but maps can only take us so far. 

One of the things I love about Kickstarter is that it allows backers to engage not only with creators, but also with other supporters and community members. It's an ideal platform for continual learning–an idea at the heart of the Lean Startup methodology. 

As part of this campaign, I will develop a backer-only community where you can share your experiences, meet and learn from other backers, and interact with me and our entire team during the writing and research process of my next book. 

This online discussion community will be 100% private to backers of the campaign. Our team will share early drafts and ask for feedback, participate in discussions, and ask for advice about which tools and material have been useful and which haven't. We'll ask backers about their own stories and experiences, and how they align and diverge from those in The Leader's Guide.

This will make sure that the learning will continue after the campaign ends.

The Lean Startup counts among its fans and supporters some of today's smartest entrepreneurs, investors, and business thinkers—and they're kicking in some incredible rewards.

Those of you who have followed me for a while know that when I launch something, I love to go big—ridiculous even—in offering extras to the early adopters who support my work.

Beyond making The Leader's Guide available exclusively as part of this campaign, I've asked my friends to donate what I think you’ll agree are spectacular rewards, once-in-a-lifetime experiences, and invaluable mentorship opportunities.

Our mentors.
Our mentors.

We’ve created several different backer reward levels. 

At the first level are a number of packages aimed at individuals who are new to the Lean Startup or want a deeper dive: these packages include books, videos, tools for developing your startup, and more. 

At the second level are rewards aimed at leaders and their teams: here, you’ll find some cool mentorship opportunities, tickets to The Lean Startup Conference and other events (both virtual and live) and more. 

At the third level are experiential rewards—opportunities to meet with leading VCs, thought leaders and entrepreneurs who are having a huge impact on the startup landscape. 

And finally, we’ve also included some high-level mentorship and workshop opportunities aimed at leaders who are ready to start implementing Lean Startup throughout their organizations. 

I’m going to spend 100% of the money I receive on the research, writing and production of The Leader's Guide, and on the cost of the campaign itself (including the new private online community just for backers). 

I have assembled an all-star team to help me with the huge undertaking of producing and self-publishing a book based on five years of material with a very tight editorial deadline. 

If I meet my funding goal of $135,000, I’ll set stretch goals and add cool bonus rewards for all backers at different funding levels to help share the campaign wider. The more people we can get to back the campaign, the more valuable the experiment becomes to everyone who backs it. 

And thanks to the support of Crown, everyone who pledges for The Leader’s Guide will get my next book, too.

As the Lean Startup movement moves into new sectors and industries, I get constant requests for more stories about how people are using these ideas in new and unexpected ways. And so I’m very excited to share these stories with those of you who want to play a role in my experimentation process. I can’t wait to discover what I might learn from the process of writing and publishing a book in this new way.

A project like this is a massive undertaking. To make it happen, I haven enlisted a world-class team to help make it a reality on an aggressive schedule. 

Christy Fletcher is the owner of Fletcher & Company, one of the leading management firms working with writers/creators for publishing & business/media strategies.

Alex Daly is a crowdfunding consultant, and the founder of Vann Alexandra.

Sarah Rainone is a writer and editor who works with Eric to develop content for his consulting practice. 

David Cirilli is a communications consultant with an expertise in implementing full-scale marketing and messaging campaigns.

Sylvie Greenberg works at Fletcher & Company helping authors strategize & execute marketing, publicity, and speaking opportunities. 

Heather McGough and Melissa Z. Moore are co-founders of Lean Startup Co. and executive producers of The Lean Startup Conference.

The Lean Startup Conference
The Lean Startup Conference

The Leader’s Guide is based on many of my private notes and case studies, but we still have a lot of work ahead. We have a massive pile of material that needs to be organized and edited. And we still have more research to be done: dozens of interviews both with people I’ve worked with and—more importantly—people I haven’t.

We also want to stay true to the Lean Startup methodology by testing the material in workshops and getting your feedback. We want to deliver a book to you that’s comprehensive, user-friendly, and beautifully designed. 

I cannot wait to share this material. I'm consistently moved and humbled by the hard work and dedication of the Lean Startup community. Anyone who tells you that building a startup or driving a lean transformation is glamorous has not experienced how much of the work is about measurement, accountability, and being brutally honest with yourselves and your colleagues. And yet that hasn't stopped you from learning from your failures and from taking Lean Startup practices into industries and segments where no one believed it would work.

I hope you share my excitement about this experiment. I look forward to hearing about your experiences and sharing the stories and tools that are helping others work in this new way.

Thank you.

Eric

 

Risks and challenges

We're working hard on mapping out our editorial timelines to ensure that we will deliver rewards to you on time.

My team and I have decades of book publishing between us and we are comfortable working with each other and with demanding editorial deadlines. However, there can always be delays during an editorial and printing process that could result in pushing a ship date.

Since the nature of this project is collaborative, we will keep you informed throughout the editorial process of our progress and major milestones, as well as any delays.

Much of the preliminary research of The Leader's Guide has been completed, but I will plan to spend 3-4 months writing and researching the remainder of the book in order to have a manuscript ready for design and copyediting at the end of July.

The copyediting and design process will begin in mid-July and end in the beginning of September. As soon as there is a designed final file, it will ship it to you as an eBook immediately—sometime in early-mid September. The printing and shipping process will take another 1-2 months, approximately, and that final hardcover books will ship to you in December 2015.

We plan on working closely with the design team and printer to ensure the smoothest production possible and, if funded, will update backers regularly on each step of the process.

Learn about accountability on Kickstarter

FAQ

  • We will make it work! Many of the rewards entitle you to additional copies for your team. Please contact us at Kickstarter@theleanstartup.com and we will try to work something out.

    Last updated:
  • The digital book will be available on all ebook platforms, probably through a third party company who handles ebook distribution. The details are still being worked out.

    Last updated:
  • Two! Not only will you receive a hardcover copy of The Leader’s Guide in December 2015, you will also receive a hardcover copy of Eric’s next book, The Startup Way, as soon as it’s published. (This package also includes participation in The Leader’s Guide Beta Tester Community.)

    Last updated:
  • A lot of people have asked why the shipping cost outside of the US & Canada is so high. We were surprised too, and spent a lot of time looking at options and this is what we discovered. For the hardcover package, there are two books shipping at two different times from two different publishers. Since we are acting as publisher for The Leader’s Guide, it can’t be shipped via Amazon or another retailer. Shipping estimates from the US to any place elsewhere in the world ranged from $10-15.

    The Startup Way will ship through a retailer; depending on where it is shipping from (from the US or the UK) shipping price ranges (wildly). The cost of the book and the shipping will be priced in GB pounds because it will be the UK edition of the book for contractual reasons.

    The simplest way to manage the cost was to take the combined average which ends up being $30 include exchange fees. We’re not making a profit on shipping and if we can bring the cost down we will offer everyone a bonus copy of one of the books.

    Last updated:
  • Many of the packages include both hardcover and digital copies of The Leader's Guide and The Startup Way (that way, you'll get the benefit of receiving a digital version months before the physical copy, as well as the 4-color hardcover) but some of you have told us that you don't want hardcover copies. If that's the case, just let us know, and we'll donate the hardcovers in your name to a worthy cause.

    Last updated:
  • No. The Super Dev Pack contains ALL the digital rewards from several of the earlier rewards - all with no shipping costs.

    Last updated:
  • The Super Dev Pack includes all the digital stuff from the following packages: Developer's Pack, No-brainer, and Kickstarter Creator. The videos are digital and are included!

    Last updated:

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  1. Select this reward

    Pledge $5 or more About $5

    THE MVP.

    By supporting at this entry level, you’ll receive backer updates and content throughout the campaign.

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    Pledge $21 or more About $21

    THE EARLY-ACCESS DIGITAL PACKAGE.

    Digital copy of The Leader’s Guide, only available on Kickstarter.

    + Digital copy of Eric's next book (working title: The Startup Way), as soon as it's published.

    ++ Participation in The Leader’s Guide Beta Tester Community: Access to others in the community; a chance to have your Lean Startup story told in The Startup Way; and other benefits.

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    THE HARDCOVER PACKAGE (2 BOOKS).

    Hardcover copy of The Leader’s Guide.

    + Hardcover copy of Eric's next book.

    ++ Participation in The Leader’s Guide Beta Tester Community.

    *Domestic shipping included.

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    Pledge $62 or more About $62

    THE ALL-ACCESS PACKAGE.

    Both the hardcover and digital copies of The Leader’s Guide.

    + Both the hardcover and digital copies of Eric's next book.

    ++ Udemy Lean Startup Video Course, including lifetime access to six Lean Startup online lectures (over two hours of exclusive content, an $150 value).

    +++ Participation in The Leader’s Guide Beta Tester Community.

    *Domestic shipping included.

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    THE DEVELOPER'S PACK.

    A $350 credit for Pivotal Tracker for new or existing customers (1 year for a team of 10).

    + Get up to $200 in credit for Slack Standard and much more to get your team started with access to the Mobile Startup Pack*, backed by Eric Ries and industry leading partners. Other partners include Meldium, Taplytics, Autopilot, TwoTap, Invision, Keen, Balsamiq, Sendwithus, STRV, Mailchimp, Segment, and Firebase. For more information, check out http://mobilestartuppack.com (an $11,000 value).

    ++ Everything in THE ALL-ACCESS PACKAGE.

    *The Mobile Startup Pack is only available to those at startups or developers with under $1 Million in funding.

    *Domestic shipping included.

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    THE COMPLETE LEAN STARTUP PACKAGE.

    A digital or hardcover copy of The Lean Startup.

    + Everything in THE ALL-ACCESS PACKAGE.

    *Domestic shipping included.

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    Pledge $84 or more About $84

    KICKSTARTER CREATOR SPECIAL.

    We want to share what we’ve learned during our Kickstarter campaign with you.

    An original Kickstarter exclusive “Kickstarter: Behind the Scenes” mini eBook.

    + A special “What we learned from our Kickstarter campaign” Google Hangout (or some similar platform) with Eric Ries and our campaign team.

    ++ A digital or hardcover copy of The Lean Startup.

    +++ Everything in THE ALL-ACCESS PACKAGE.

    (This is a special reward created just for current and future Kickstarter creators.)

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    THE NO-BRAINER PACK.

    Access to an exclusive live virtual Q&A with Eric.

    + Two campaign exclusive mini digital books: “Best of Eric’s writing on the Lean Startup.” AND “Where are they now?: Follow-up interviews with entrepreneurs and companies featured in The Lean Startup."

    ++ The complete collection of The Lean Startup Conference 2014 videos in commercial-free HD (reg price: $299).

    +++ A digital or hardcover copy of The Lean Startup.

    ++++ Everything in THE ALL-ACCESS PACKAGE.

    *Domestic shipping included.

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    Pledge $86 or more About $86

    THE NO-BRAINER PARTY PACK–AUSTIN EDITION.

    Attend the kickoff of our Kickstarter campaign in Austin, TX at this year’s SXSW with a party co-hosted by UP Global on Monday, March 16th. (Event info here: http://bit.ly/LSsxsw0316).

    + Everything in THE NO-BRAINER PACK.

    *Domestic shipping included.

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    THE SUPER DEV PACK

    All the digital stuff from the Developer’s Pack, the No-brainer, and the Kickstarter Creator packages (Pivotal Tracker credit, Mobile Startup Pack*, THREE digital copies of both The Leader’s Guide and my new book, Beta Tester Community participation, 3 mini digital books, live virtual Q&A with Eric, Google hangout with our campaign team, Udemy Lean Startup Video Course.)

    +Complete 7-book set of the O'Reilly Lean Series (digital version)

    ++ 1-year subscription to Safari for you and up to 10 members of your team (a $3,990 value).

    *See The Developer’s Pack for more information and restrictions.

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    Pledge $110 or more About $110

    THE LEADER'S DELUXE SPECIAL EDITION PACKAGE.

    Deluxe version of The Leader’s Guide, with special packaging and signed by Eric.

    + Two exclusive mini digital books from the NO-BRAINER PACK.

    ++ Complete collection of The Lean Startup Conference 2014 videos in commercial-free HD (regular price: $299).

    +++ A digital or hardcover copy of The Lean Startup.

    ++++ Digital copy of The Leader’s Guide.

    ++++ Digital and hardcover copy of Eric's next book.

    ++++ Udemy Lean Startup Video Course.

    ++++ Participation in The Leader’s Guide Beta Tester Community.

    *Domestic shipping included.

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    THE TWO-PIZZA TEAM.

    I tell all my clients about Amazon’s technique for keeping teams small (no bigger than you can feed with two pizzas) because it helps keep that startup feel as companies scale.

    FOR YOU.
    Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE.

    FOR YOUR TEAM.
    2 gourmet pizzas from legendary joints across the USA shipped to your door courtesy of startup Goldbely (retail $69).

    + Everything in THE EARLY-ACCESS DIGITAL PACKAGE for everyone on your team (up to 5 people).

    *Domestic shipping included.

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    THE INTUIT PRO KIT

    Everything you need to get your startup up and running from Intuit. Free software/services for a year (QuickBooks Online, Payroll, TurboTax etc.), 2-3 hours with a QuickBooks ProAdvisor Accounting Professional, and a consultation from a small business expert.

    + Everything in THE ALL-ACCESS PACKAGE

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    THE PRODUCT HUNT SPECIAL.

    A special limited-edition package just for the Product Hunt community. Includes everything in the SUPER DEV PACK plus a ticket to The Lean Startup Conference plus everything in THE EARLY ACCESS DIGITAL PACKAGE for up to 5 members of your team.

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    Pledge $340 or more About $340

    THE "LEAN STARTUP CONFERENCE FOR ONE" PACKAGE

    Want to attend The Lean Startup Conference solo? This one's for you.

    One pass to The Lean Startup Conference (San Francisco, November 17 & 18, 2015), as well as access to The Lean Startup Conference livestream and recorded videos after the conference [regular price: $850].

    + Everything in THE EARLY ACCESS DIGITAL PACKAGE

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    Pledge $375 or more About $375

    CONSULT WITH A LEAN STARTUP ADVISOR

    The Lean Startup Conference has been teaming experienced Lean Startup advisors with aspiring entrepreneurs at growing startups and large organizations since the inception of its popular Office Hours mentoring program in 2013.

    You’ll be able to choose from a pool of advisors with vastly diverse areas of expertise (from Customer Development to Lean Startup in the Enterprise) and receive access to three 25-minute calls with three different advisors over the next 6 months at a time that works for you. Optional: if both parties agree, we’ll record the call and share with you.

    Our impressive line-up of advisors includes Akash Trivedi (Kiva), Hiten Shah (KISSmetrics), and Patrick Vlaskovitz (The Lean Entrepreneur). Full list of advisors can be found here: http://2015.leanstartup.co/kickstarter-advisors/

    Here’s what a few people have had to say about their Lean Startup advisor experience:

    “I had a great experience… I ended up getting advice on things I didn’t know I needed advice on.”—Zander Adell, cofounder of doorman.com

    “Informative, and energy level was high. It was great.”—Julie Hamwood, Strategist at Hopper Faraday

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 5 people).

    *Domestic shipping included.

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    Pledge $400 or more About $400

    ATTEND A TWIST LIVE TAPING WITH YOUR TEAM (AND SEE JASON CALACANIS INTERVIEW ERIC RIES).

    Receive up to five tickets to a live taping of the “This Week in Startups” show, hosted by investor and entrepreneur Jason Calacanis, where you'll have a chance to ask questions when he interviews Eric about the launch of The Leader’s Guide (San Francisco, Fall 2015). [If you’re curious about this one, check out this link of the last time Jason interviewed Eric: https://www.youtube.com/watch?v=2mLrNHSn-yc]

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 4 people).

    *Domestic shipping included.

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    Pledge $500 or more About $500

    THE LEAN STARTUP COLLECTOR'S EDITION.

    A framed original page from an early draft of The Lean Startup with Eric’s handwritten notes, signed and dated by Eric.

    + A hardcover copy of The Lean Startup signed by Eric.

    ++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    +++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 5 people).

    *Domestic shipping included.

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    Pledge $500 or more About $500

    LEAN STARTUP IN NEW YORK: AN AFTERNOON WITH ERIC RIES HOSTED BY BLOOMBERG.

    Are you curious about the impact Lean Startup is having on the way both startups and established organizations work? You will get the chance to attend an intimate conversation with Eric Ries and "Bloomberg West" host Emily Chang at Bloomberg’s headquarters on Lexington Avenue. Bloomberg's all-glass office features an open concept plan that was originally introduced by founder Mike Bloomberg to uphold a philosophy of collaboration and transparency.

    + Accommodations lovingly donated by Airbnb (Quantities limited).

    ++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 4 people).

    *Domestic shipping included.

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    Pledge $1,322 or more About $1,322

    THE LEAN STARTUP CONFERENCE PACKAGE.

    2 passes to The Lean Startup Conference (San Francisco, November 17 & 18, 2015), as well as access to The Lean Startup Conference livestream and recorded videos after the conference [regular price: $1700].

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    INSIDE IDEO.

    Have a working session inside IDEO’s New York studio, dedicated to their venture design practice. A rare chance to talk at length with their designers about how they work with startups, corporations and non-profits to help them use human-centered design in developing products and growth strategies.

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    PAIR PROGRAMMING WITH KENT BECK.

    Design your own work session with Kent Beck, alphabetically the first signer of the Agile Manifesto. You have an hour of Kent’s time. Talk philosophy of coding, work on better naming, or just see how many test cases you can write and run in an hour. He'll share a screen with you remotely from the goat farm. Be prepared for a blown mind.

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    GO INSIDE THE "BOULDER THESIS" WITH BRAD FELD

    A once-in-a-lifetime chance to meet with renowned investor, entrepreneur and blogger Brad Feld in Boulder, where he has been instrumental in building a thriving startup community from the ground up.

    Brad is creating an awesome customized experience that will give you a real taste of the Boulder Experience. You’ll have the opportunity to go inside Techstars, meet with several of his portfolio companies, and ask Brad his thoughts about investing and entrepreneurship. Brad also wanted to make the package truly special and has also included a night’s stay at the St. Julien Hotel and dinner with him at Kasa Sushi (his favorite place in Boulder.)

    This is a chance to see the Boulder Thesis up close with the man who helped make it happen.

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    THE HARDWARE ENTREPRENEUR’S TRIP OF A LIFETIME

    Join the Fall session 2015 factory visit to Shenzhen by startups and staff of Highway1.io, the SF-based, premier hardware accelerator. Highway1 is a division of PCH, a manufacturing solutions company specializing in high-quality consumer products with clients including Apple and Beats audio. Spend 6 days touring Huaqiangbei, Shenzhen’s electronic markets, visiting large-scale manufacturing plants (NDA required) and PCH’s kitting and fulfillment facilities. Meet with Brady Forrest, VP Highway1, and the Highway1 engineering team to discuss strategies for scaling your hardware company and supply chain.

    + Shuttle transfer between Hong Kong airport (HKG) and Shenzhen provided. Accommodation & breakfasts for 5 nights provided at Four Points Sheraton, Shenzhen.

    ++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    +++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

    **Reward restricted to member/founder of a current hardware startup.

    ***Reward dependant on your own ability to enter China. Visa invitation letter will be provided for your application process at the Chinese consulate/embassy.

    ****Flights between Hong Kong airport (HKG) and your home destination not included.

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    THE LEAN STARTUP CONFERENCE TEAM PACKAGE

    10 passes to The Lean Startup Conference (San Francisco, November 17 & 18, 2015), as well as access to The Lean Startup Conference livestream and recorded videos after the conference.

    + 1 DELUXE LEADERS SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for up to 9 members of your team.

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    THE ANDREESSEN HOROWITZ EXPERIENCE.

    A unique opportunity to go inside the legendary venture capital firm Andreessen Horowitz, known for their investments in some of today’s most influential technology companies (from Twitter and Facebook to Tanium and Skype). Committed to investing in special founders with breakthrough ideas, the partners at Andreessen Horowitz are revered as investors across a wide variety of sectors, including social media, digital health, cloud computing and data security. A16Z will work with three lucky backers to create a customized experience that will include a tour of the firm’s Sand Hill Road offices and a chance to meet with partners.”

    + Accommodations lovingly donated by Airbnb.

    ++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    +++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    LUNCH WITH ERIC RIES AND JASON CALACANIS AT THE BATTERY.

    You (and up to one co-founder) will enjoy a private lunch with Eric and Jason at the San Francisco club, The Battery, where you’ll have the opportunity to discuss your startup idea. A rare chance to get invaluable feedback from a noted investor and entrepreneur.

    + Accommodations lovingly donated by Airbnb.

    ++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    +++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    JUST A BACKER.

    A framed original page from an early draft of The Lean Startup with Eric’s handwritten notes, signed and dated by Eric.

    + Thank-you phone call from Eric.

    ++ Recognition by name in The Leader’s Guide.

    +++ Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE.

    *Domestic shipping included.

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    DINNER WITH STEVE BLANK AND ERIC RIES

    On April 27th, Steve Blank will host Eric on his new "Bay Area Ventures" radio program on SiriusXM channel 111 4-6pm PST. You're invited! Listen to a live taping of Steve's interview with Eric--their first joint interview in years--from the Wharton West campus in San Francisco. You may even get to dial-in and ask a question live on air. Afterwards, join Steve and Eric for dinner; you'll have the chance to ask Steve and Eric your questions and hear their ideas about entrepreneurship, education, technology and the future of our industry.

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    GO SKIING WITH ALEX OSTERWALDER

    A rare chance to spend time with Alex Osterwalder, the inventor of the Business Model Canvas, cofounder of Strategyzer, and author of the international bestseller Business Model Generation.

    You’ll have an opportunity to hang out with Alex in Zermatt, a top Swiss mountain and ski resort where he gets his inspiration from the Matterhorn. This experience will include a night at the #1 rated The Omnia (https://www.the-omnia.com/en/hotel/), a ski run during summer or winter, and a lunch at ChezVrony, Alex's favorite gourmet restaurant on the slopes. (http://chezvrony.ch/en/restaurant/index.php).

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE for you.

    ++ Everything in THE ALL-ACCESS PACKAGE for everyone on your team (up to 10 people).

    *Domestic shipping included.

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    CORPORATE SPONSOR REWARD PACKAGE.

    If your company wants a lot of copies of The Leader’s Guide, this is the reward for you.

    FOR YOU.
    Special Recognition by name in The Leader’s Guide.

    + Everything in THE LEADER'S DELUXE SPECIAL EDITION PACKAGE.

    FOR YOUR COMPANY.
    Special recognition in an update (text or video) to this campaign.

    + Opportunity to sponsor the launch party for The Leader's Guide in San Francisco.

    ++ Everything in THE EARLY-ACCESS DIGITAL PACKAGE.

    (If you want a large number of print copies, additional costs will apply.)

    *Domestic shipping included.

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Funding period

- (31 days)