After 4 years of producing jeans in Japan, Benzak Denim Developers is expanding the brand with a new line: BENZAK - EUROPEAN MADE. It was brought to life to develop high-quality jeans and other garments that complement the same lifestyle as Benzak Denim Developers, but at a lower price point.
We went out in search for new ways of creating a product that not only complements the made in Japan line but is also capable of surviving on its own. We have found this in BENZAK - EUROPEAN MADE.
We set out to create a basic and contemporary little brother of the 'made in Japan' Benzak Denim Developers collection. Going back to the basics, the BENZAK - EUROPEAN MADE collection represents a product that solely focuses on the key essentials: FIT & FABRIC. The product has been stripped down to a contemporary and clean look, without compromising quality. We still use premium selvedge denim, heavy duty stitching and a genuine leather patch to stay in touch with our inner denim nerd.
Essential to the new line is that it's entirely made in Europe. For the denim we exclusively use fabrics from the renowned Candiani mills in Italy, which is known as one of the best denim mills in Europe. The entire line is produced in small ateliers in Portugal, as are our jersey and sweat fabrics. All close to home and supporting European workers, we are proud to say this line is European made.
At the core of the new endeavour was the mission to offer incredible jeans but at a more accessible price point.
Our Japan line is worth every cent, but producing jeans in Japan, from Japanese fabrics and shipping them to Europe comes at a cost. At EUR 300 a pair, it is very understandable that it scares many people off; it's not for everyone. So we went back to the drawing board, sourced our fabrics and factories locally, mixed in a few ingredients to cut costs but in no way compromised in quality.
As a reward for backing the project and pre-ordering we are able to offer a super lowered price of EUR 129 (LIMITED EARLY BIRD), and EUR 149 (UNLIMITED). Where other brands usually ask EUR 200+ for a similar product, we have been able to keep prices lower, even in our final retail price of EUR 179. Of course, all tees and sweats will be offered for lowered prices as well.
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For more product info and pictures, please click here
For our fit guide & how to measure, please click here
The reason we turn to the crowd for funding is to avoid going to the bank or needing to make a deal with a big investor, which risks control over what happens with the brand and losing our integrity. We want to create our products the way we have from day one. Simply bringing you the best jeans and apparel at a fair and reasonable price. This way we can keep bringing you the products we all love and care for. But most of all, keep it all very personal and close to our heart with the added bonus of offering the early adopters our products for an even better price!
We need to make clear that BENZAK - EUROPEAN MADE is built on the principle of wholesale. We are still strong believers of physical, brick and mortar stores, especially for a niche product like this. We do not cut the middleman. In fact, already 6 stores (and counting) signed up to carry BENZAK - EUROPEAN MADE starting from July. This means that this Kickstarter project is truly used to 'kickstart' the new line, and these lower priced offers are only valid as long as this Kickstarter campaign lasts.
WHAT DOES PRE-ORDER MEAN?
While most Kickstarter projects are not focusing on a direct return on investment, BDD offers a product, and all funding for this project should be considered as pre-orders. To get a collection produced a lot of money is needed, and all needs to be pre-financed. Big companies have investors or banks, but for smaller ones like BDD this is still very difficult. To get it all funded we reach out to ‘the crowd’ and ask individual consumers to pre-order, so we can get the stuff produced! By pre-ordering you will be rewarded with a big discount.
CAN I ORDER MORE THAN 1 ITEM?
That's possible! Let's say you want to back a B-01 SLIM - 15 oz. indigo AND a BT-02 BENZAK TEE - white. What you need to do is back the highest pledge (in this case the jeans). Then, after confirming your pledge, you are able to go back and change your pledge manually. Add the amount of the tee (EUR 39) to the currently pledged amount, let us know that you require an additional tee with your jeans and we will do the rest!
WHEN WILL MY ORDER BE DELIVERED?
The stores that placed their pre-orders earlier this year + the EARLY BIRDS and THE FULL PACKAGE DEAL will be delivered in July. The rest will follow in August.
HOW WILL I KNOW MY ORDER WILL BE PRODUCED AS PROMISED?
We have over 10 years of experience in the production of jeans and other garments, so it is definitely not the first time we are handling a project like this. We have been at the factory numerous times, and we plan to visit them one more time before the first batch will be shipped, to do a final quality control and won't ship out anything that is not up to our standards.
CAN I GET THE SAME DISCOUNT WHEN THE JEANS COME AVAILABLE IN THE WEBSHOP LATER THIS YEAR?
No. The only reason this discount is offered now is because you will pay a big amount of money up front. To reward this huge support, the discount is given. Without it we cannot even produce the goods, it’s a matter of give and take. See it as a form of interest. BDD doesn’t do sale or discounts normally, because it is a running, continuous collection. BDD doesn’t work with seasons; items stay in the collection for a long time.
I CHECKED THE SIZE CHARTS, BUT I DON’T KNOW MY SIZE!
No problem! You won't have to specify your size yet; after the pre-order period ends, we will get in touch and if needed, we can advise you about which size to take. And if it happens that, after you receive your product, you want to exchange for a different size: no problem either! We will make sure there is stock to cover for this eventually.
Risks and challenges
Just like any other Kickstarter project, this one is still in development. All funds will be used for the production of the products, for nothing else. But there is always the possibility a delay occurs during the production process. If this happens, it will be communicated on this page and directly with all contributors. Our previous crowdfunding projects went really smoothly regarding fulfilling our end of the bargain, so the same is expected for this one.
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