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The perfect bra is just a selfie away.
The perfect bra is just a selfie away.
186 backers pledged $20,956 to help bring this project to life.
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About

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$20,956

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After a discouraging bridesmaid experience I decided to take action.

I built a company that makes it simple to match your bra to your body, and celebrate your TruNude.

The TruNude™ experience:

  • allows you to take more fashion risks;
  • eliminates pesky bra straps in constant need of hiding; 
  • provides seamless comfort and structure; 
  • gives you the confidence to know that all eyes are on your outfit and not what's underneath;
  • makes you feel sleek, sexy, and sophisticated
 

Mom said it wasn't going to be easy, and she was right. We've been hard at work testing our products with real women so that your experience is special. TruNude™ bras have all been assessed for quality, fit, and comfort. Our one priority: that you feel fabulous in your second skin from day to night.

Pre-order your TruNude™ Perfect Match Bra, Bralette and other items today. We want you to go through life with our products and when the app goes live in May you will create a profile, capture your color, and complete your order. 

TruNudie pictured in winter match; photo taken in July.
TruNudie pictured in winter match; photo taken in July.

If you like what you see then join us! Buy some bras and spread the word about our project. This campaign helps us fine-tune our technology and secure the final seed funding needed to deliver your rewards. We are confident because we are powered by women and TruNudies of every shade are welcome!

Yours truly,

Danai

 

Risks and challenges

TruNude™ is dedicated to ensuring that your color matches and your bra fits. We want to get it right the first time so our intuitive platform gives you instructions on how to take the best selfie for your color-match. We also offer cup sizes AA-M, a range of wing sizes, and tools to measure yourself. If your skin tone or body changes you can update your profile and get matched for another season. We have a comfort and color guarantee.

TruNude™ is brought to you by a talented group of product developers, fashion consultants, colorists, and marketing pros, under the leadership of Founder Danai Pointer. These individuals are committed to the success of TruNude™ and to giving you the best bra shopping experience.

As our first adopters YOU are so important to us and your orders are critical to validating our value. We can’t wait to serve you and ship your rewards. Visit our FAQ for more information, and contact us at info@mytrunude.com with any additional questions.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    TruNude™ Tote

    Rock your TruNude™… on your arm. From the grocery store to the gym our tote is a conversation starter of utilitarian proportions. Store everything from gym socks to eggplants in your bag. But trust us, it's best if paired with a TruNude™ bra.

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    Limited 23 backers
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  2. Select this reward

    Pledge $50 or more About $50

    TruNude™ Bralette

    Comfort is king, and let’s be honest, the best part of any day is taking your bra off! But what if you could have that feeling all day long? With no underwire this bralette is so smooth that it blends right into your skin. Pre-order your bralette now and you will be notified when the app goes live to create your profile, complete your color match, select your size (S-XL), and finalize your order.

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    Ships to Anywhere in the world
    Limited 33 backers
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  3. Select this reward

    Pledge $99 or more About $99

    TruNude™ Perfect Match Bra

    In our Perfect Match Bra get ready to take on each day with confidence and pride. Our fabric is silky smooth and our bras are constructed to the highest standards without pushing your chest to your chin. This bra looks great underneath t-shirts, button downs, and dresses. Say farewell to paranoia about feeling exposed, because you won't need to worry when you’re swathed in your own reflection! Pre-order your T-Shirt Bra now and you will be notified when the app goes live to create your profile, complete your color match, select your size (AA-M cup) and finalize your order.

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    Ships to Anywhere in the world
    Limited 58 backers
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  4. Select this reward

    Pledge $175 or more About $175

    TruNude™ Second Skin Set

    This reward is for the woman who loves her skin so much that she wants to wear it all day long. Be prepared for situations sensible and sensual when you #completeyournude. Because nothing says “I’m worth it!” more than wearing your birthday suit ☺ Pre-order your Second Skin Set (Bra, Panty & Swatch Set) and you will be notified when the app goes live. Create your profile, complete your color match, select your sizes (AA-M cup or S, M, L, XL) and finalize your order. While we're preparing your order for the spring, enjoy your TruNude™ Swatch Set in February.

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    Limited 19 backers
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  5. Select this reward

    Pledge $350 or more About $350

    TruNude™ Seasonal Match Sets

    The beauty of TruNude™ is that it allows you to rediscover yourself in a new way. That includes capturing your complexion in different seasons. While some of us may prefer our summer glow, our winter hue is equally vibrant. This reward is for the woman who wants her TruNude™ to radiate all year round. Try wearing your summer set in the winter to give yourself a tan, or vice versa to cool off. Pre-order your Seasonal Match Set and you will be notified when the app goes live. Create your profile, complete your Spring Personal Color Code (#PCC) match, and select your sizes (AA-M cup or S, M, L, XL) to finalize the order. Your Spring #PCC will be stored in your TruNude™ profile and you can decide when to capture your next seasonal match. The TruNude™ Swatch Set will be delivered to you in February.

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    Limited 4 backers
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  6. Select this reward

    Pledge $500 or more About $500

    TruNude™ VIP: Sets for Three

    TruNude™ VIPs are an elite class of their own. These individuals want to give the gift of TruNude™ to themselves and others and are facilitating the path to a new way of bra shopping based on ease, security, and an exciting experience. This reward is the perfect way to care for yourself and others, and to help us do the same. Pre-order your VIP Set ( 3 T-Shirt Bra, Panty & Swatch Sets), enter the names of your reward recipients, and each member of your group will be notified when the app goes live. Instructions will include how to create profiles, complete the digital color match, and select sizes (AA-M or S, M, L, XL) for order completion. While we're preparing to finalize each set for the spring, you will each enjoy your TruNude™ Swatch Sets in February.

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    Limited 9 backers
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  7. Reward no longer available

    Pledge $25 or more About $25

    TruNude™ Swatch Set (LIMITED EDITION)

    The fun of TruNude™ is our digital color matching experience, but if you want to #chooseyournude in advance, this limited edition reward is for you. The set contains the most popular color matches from our prototyping process and contains a range of over- and under-tones. After you receive your swatch you will be notified when to visit the TruNude™ website to set up your profile, confirm your Personal Color Code (#PCP), and complete your bra purchase on the TruNude™ app. Use the code TruNudeRules upon completing your bra order.

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    Reward no longer available 5 backers
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Funding period

- (31 days)