WHERE IT ALL BEGAN
Our story of Jaxon Edwin begins with the founder and team of Clockwork Synergy. Being a provider of custom watch straps and bands for over a decade, with years of helping customers customize their watch collections, we were inspired to create a watch together! After putting our ideas to paper, we began to want to create more than just a watch, but an entire line of men’s accessories. We have many cool ideas and updates coming soon for “JE”, but we decided to launch a Kickstarter for the project that started it all: a minimalistic timepiece.
Family is at the heart of what we do. While ironically the name of the Founder’s son, the brand Jaxon Edwin was inspired by the founder’s two grandfathers, who were known for their hard work, craftsmanship, and community engagement.
Our entire team had a part in helping make this project possible, and we all included features that we think best represent Jaxon Edwin. We believe the best way to do business is to connect with customers, value everyone on your team, and to support your community & fellow small businesses.
With design elements from our whole team, inspired by our historical office in Old Ellicott City, we hope you enjoy this timepiece as much as we do!
The design process of the face of the watch didn’t come without trials and failures. We knew our first watch wanted to be a militarist watch, but we wanted to work hard to make it as different as possible while remaining simple. To further captivate the spirit of Jaxon Edwin, the back of the case is being engraved with the Main Street of our home town, Ellicott City.
When we began designing the engine of the watch, we didn’t want to go with a body simply purchased from someone else. During our research, we had guidance from watch expert Alan Tsao from TSAO Baltimore Watches. He helped us to bring in one of the strongest movements while still keeping the minimalist feel that comes naturally with a thinner watch. Our Swiss-made Ronda movement is built to last.
Our goal was to include classic features while keeping it simple with modern design and a neutral color palette. Brushed steel case, numeral date, an engraved crown, and double domed sapphire crystal are just a few of the several features we envisioned.
We love our town. It’s a traditional town full of people who pride themselves on supporting each other, and the type of environment which values community over competition, & what we strive to promote. We thought that although we are engraving where it all began, it really represents everyone’s small town and the communities they hold dear.
Here at Jaxon Edwin, you will soon learn that we love the color blue. Complemented by warm leathers and brushed steel, you can’t go wrong with these color combos! We made sure to include a touch of blue in almost everything, from watch details, packaging, and the stitching on our straps.
As strap specialists, we wanted to start with what we know and work our way back. Our buckle consists of brushed steel in a traditional style, with our Jaxon Edwin logo engraved on it, giving a simple buckle a premium feel.
Familiar with our customers' needs from years in this niche market, we soon recognized the need for quick-release pins. So. for us it was a no-brainer to include them with custom straps for Jaxon Edwin.
We knew this would have to be the best strap we've ever made. When we started sourcing different materials to set Jaxon Edwin apart, we soon discovered that going with genuine Horween© leather was a must. After choosing our color palette from their headquarters in Chicago, IL, we designed a clean and simple band with our “signature blue” stitching. We are proud to say that these are some of the best straps we have made to date, and they are only available with Jaxon Edwin.
For packaging, we wanted to skip the traditional box and design something more functional and can be used for everything from daily storage to travel. Using similar Horween© leather colors to compliment the watch straps, we designed a unique leather watch roll, which can hold the entire collection. Available in three different colors, our leather watch rolls are handmade right here in Ellicott City, Maryland.
We plan on packaging your watch in a padded box which is still in the design process, but we do know that it will complement the blue theme of this collection. The watch rolls will be personally wrapped and sent in our custom blue boxes.
Music by Lake South and reproduced with their permission. Visit https://www.facebook.com/lakesouth/ for more info.
Risks and challenges
Though this is our first time on Kickstarter, our dedicated team of talented individuals always work around the clock to make deadlines and deliver an unbelievable product. We have selected a well-respected manufacturer with a positive history of meeting demand. However, if there are any delays in production, processing, or shipment, we will communicate them to our loyal backers. We truly appreciate the chance to help make your new watch experience with us unforgettable.Learn about accountability on Kickstarter
- (32 days)