What’s a WunderBar?
WunderBar is an artisan raw snack bar handcrafted to order in small batches, with all-natural fresh ingredients sourced from local farms and responsible suppliers.
Our bars are packed with protein, vitamins and nutrition from REAL food, while completely free of preservatives, additives, and empty calories from added sugars, syrups, oils or starches. Each WunderBar is also a decadent work of art, made to look as delicious as it tastes.
We currently have 15 delicious regular flavors (plus 3 seasonals and more in the works!)
Let’s redefine snacking
Snack and dessert are two little words with some very big stigmas. They are viewed as unnecessary, an indulgence or a guilty pleasure, and are “so good they’re bad for you”. Because of how these words are perceived, we’ve effectively created a culture where foods that taste good must be bad for you, and healthy options can’t possibly taste as good.
But who says you have to sacrifice taste, smell and presentation to eat healthfully? WunderBar is the best of both worlds.
We’ve done our research to make sure every ingredient that goes into our bars comes from a source that guarantees freshness, quality and sustainability.
We use fresh fruits and veggies, sun-drying them when necessary without adding sugar, oil or sulfates. We work in the raw with nuts and seeds, slow-roasting them when necessary in small batches, again without adding salt or oil. We enrich the flavors with freshly ground organic spices—you won’t find artificial sweeteners or “natural flavorings” that come out of a lab! We are loyal to our organic mission and stay true to what these ingredients should taste like in their most natural forms.
We also believe in aesthetic appeal: a snack should look as good as it tastes! If you’ve ever eaten an energy or protein bar, you know there’s not much appeal in a plain-colored brick of carbs or a tube of “protein paste.” We don’t want to see you force down nutrition like it’s medicine! With this in mind, each WunderBar is inspired by artisan desserts and handcrafted to be a gourmet work of art -- our bars look like something you WANT to eat! They don't compromise on taste or presentation, and it’s a new way to truly enjoy real, natural fresh food.
Our mission is to redefine snacking, to make it healthier and to make healthy snacks more appealing, inspiring better eating habits in people so they care more about what they’re putting in their bodies.
What brings us to Kickstarter?
We’ve been crafting different WunderBars in small batches for over a year and have been fortunate enough to have access to a shared commercial kitchen for these batches. This has also given us the opportunity to speak with potential retailers about carrying our products! So, with larger orders looming on the horizon and potential partnerships with natural food markets, we need to secure funding to occupy this space several times each week to produce fresh batches consistently.
We’d like to share WunderBar with the people who will appreciate it most—all of you! We’re giving potential backers like yourself the opportunity to get your hands on some of our delicious WunderBars and see for yourself just how great they are. It’s our hope that you’ll give our product a shot, love it as much as we do, and tell your fellow dessert lovers and health enthusiasts about our bars!
The beauty of coming to KickStarter to launch WunderBar is that we can reward the people who support us. And what better way to show our appreciation than giving you a small taste of what you help to fund?
Our backer rewards give you the opportunity to get your hands on some of our most delectable WunderBar flavors, made with care and packaged with love. We’re also offering backers the opportunity to lend a hand in creating a few new WunderBar menu options (and naming them as well!).
And, for a lucky few supporters, we’re ready to come visit you in NYC for a WunderBar party, where you and an unlimited number of family and friends will get to sample all of our flavors and get to know the WunderTeam.
For a backer reward delivery timeline, please check out our FAQ section.
How your pledge helps us
Our goal for this KickStarter Campaign is $5,000. We’re raising only enough to help us get on our feet, and we plan to put your generous pledges to good use if we’re successful in reaching our goal:
- We’re aiming to put $3,000 towards the deposit and first month’s rent of a shared commercial kitchen. This sum will help us access a sanitary, qualified kitchen space regularly, instead of renting by the hour or day.
- Of our $5,000 goal, we’d like to use $1,000 to help pay for part-time help during this first month. Having an extra couple of sets of hands in the kitchen will allow us to maximize our rental time, as well as the volume of WunderBars we can produce.
- Finally, we want to dedicate $1,000 to the expansion of the WunderBar brand. This will help us finance a few pop-up events in different cities that allow people to sample WunderBar, learn about our mission, and buy some for themselves!
Special thanks to:
Kyle Danowski for helping put together our story and campaign
Bianca Phillips and her award-winning blog Vegan Crunk for sharing WunderBar
Jamie + Agnes + Alex + Jodi + Katrina and ALL our fans and customers!!
Risks and challenges
Without preservatives or additives, our main obstacle is timing order fulfillment to ensure WunderBars are made, packaged and shipped same day for maximum freshness. So far our largest single-day fulfillment has been 500 bars (more than 50 individual orders), all done by hand!
We’ve been working on this Kickstarter campaign for over 4 months and are prepared and confident we can handle even larger production volumes across a broader geographic area. This campaign is helping us test and improve our capabilities.
Our other small challenge pertains to customers with allergies. We always ensure our ingrediets are stored properly and the commercial kitchen is properly sterilized between batches, but all bars are exposed to a facility that also processes nuts, seeds and wheat. We are working hard to improve the process. If you have more questions, please let us know!
For shelf life and storage guidelines of different WunderBar products, please check out our FAQ section or our website www.wunderbarhealth.comLearn about accountability on Kickstarter
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