Share this project

Done

Share this project

Done
Instrmnt 01: a minimalist quartz watch that pairs carefully considered design with high quality Swiss components.
978 backers pledged £93,344 to help bring this project to life.

About

Instrmnt 01: A minimalist watch with a Swiss movement. project video thumbnail
Replay with sound
Play with
sound

£93,344

978


Instrmnt Limited is a small design studio based in Glasgow, led by Pete Sunderland, Ross Baynham and Thomas Potter. Our focus lies in creating considered, user-led products for everyday use. 

A year ago, we set ourselves a tough brief: create a well priced, quality watch that we would personally want to wear. 

Instrmnt 01 is the outcome.

From start to finish, each aspect of Instrmnt 01 has been designed with care in our studio. We've drawn inspiration from the industrial design of the mid 20th century and our own personal desire for a watch that paired high quality swiss components with simple, utilitarian design.

Instrmnt 01 features:

  • Swiss Ronda 585 3H Movement
  • 40mm PVD Coated 316L Steel Casing
  • Sapphire Crystal Glass
  • Spanish Leather Strap
  • One Year Full Warranty 
  • 5 ATM Waterproofing

We've chosen three PVD finish options that we think work really well.

Instrmnt 01-A GM/T
Gunmetal / tan leather strap

Instrmnt 01-B RG/B
Rose gold / brown leather strap

Instrmnt 01-C BS/B
Brushed silver / black leather strap - please note, the watch in these images is shown with a polished silver finish, however the final model will have a brushed finish in keeping with 01-A and 01-B.

£60K Stretch Goal: The 01 Pocket Watch

Due to the incredible reaction we've had throughout the campaign, we are now able to run a final week stretch goal: if we hit £60K, we'll put the Instrmnt 01 Pocket Watch into production. We have been considering this for a long time, but didn't think it would be possible to expand the range so soon. Let's make it happen. 

Currently in the final stages of development, our 01 Pocket Watch includes a minimalist chain, two snap clips and a presentation box that allows you to use the watch as a desk clock while you're at home. It features our standard casing, face, and date window and will be available finished in brushed silver, rose gold, or gun metal.

Instead of simply putting the Pocket Watch up as a new reward level, if we hit £60,000 we're going to provide every Kickstarter backer with a £100 voucher code at the end of the funding period. This code will be valid for use when purchasing a Pocket Watch on our website when it goes on sale in November and we shall keep you updated as soon as the product goes live.

Of course, if you want to get in early and secure one of the first 100 Pocket Watches alongside your standard watch, we've added a limited 'Wrist watch + Pocket Watch' option that you are welcome to change your pledge to. It gives you a standard wrist watch discount and £100 off a pocket watch, and both items can be specified in any of our three finishes. You'll still get your £100 voucher if you fancy another watch in November too.

Watch Straps

Our standard straps have been designed with the same minimalist values as our watch and are available in three finishes: tan, brown and black.

  • Genuine leather
  • Stamped 'Instrmnt' on the underside
  • 18mm wide

In addition, we've collaborated with our friends at The Ashdown Workshop to bring you a very limited Shell Cordovan Horween leather strap as an option. Each piece is handmade in their East Sussex studio and suits all three watch finishes. They share our ethos of high quality design and manufacturing and we're very pleased to be working with them.

Check out more of their work at www.ashdownworkshop.co.uk

What next?

After creating and perfecting a short run of fully functional prototypes, we now wish to put the watch into full production and propose to use Kickstarter funding to allow us to do that. In return for backing the project we are delighted to offer a heavy discount off the proposed retail price of £160. We hope that many of you will join us in being one of the very first people in the world to own an Instrmnt 01 watch. In addition, the first 100 backers will receive a special, numbered, limited edition watch which will be truly unique.

The Schedule

Our manufacturing partner is ready to start production and will do so immediately after our Kickstarter campaign ends. Having already provided us with a short run of watches, lead times are small. We aim to start shipping watches to our backers in October. 

The Studio

The Instrmnt studio was founded by Pete Sunderland, Ross Baynham and Thomas Potter, all of whom work alongside many other creatives in the Glasgow community. 

Pete and Ross first met while studying design at University. Between graduating and founding Instrmnt Limited, Pete has worked on wide ranging portfolio of high profile product design jobs. Ross is a founder and director of menswear retailer Harrison & Fyfe and has close ties within the fashion and design industries. Thomas has worked in executive level marketing and sales positions for over eight years, splitting his time between London and Glasgow.

Risks and challenges

At this point, we are at the very final stages of our project and have overcome many of the hurdles and difficulties related to the design and manufacturing process. We have a great manufacturing partner and a strong support team working closely alongside us.

While we do not foresee any major problems, we understand that there is always the possibility of small delays and setbacks in the coming months. Transparency is key for us and we will notify all backers of our progress with regular updates.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £1 or more About $1.26

    A huge thank you from us for you contribution - we genuinely appreciate it.

    Less
    Estimated delivery
    8 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £6 or more About $8

    A limited edition A5 mini print of our orthographic watch drawings.

    Printed on super high quality 400gsm card stock and numbered 1 of 250.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £15 or more About $19

    Our standard genuine leather watch strap at 50% off the retail price. Choose from tan, brown or black leather along with a silver, rose gold, or gunmetal buckle.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    12 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £30 or more About $38

    A luxury Horween leather watch strap in 'whiskey', hand crafted by the design team at The Ashdown Workshop.

    By pre-ordering through Kickstarter, you will save 50% off the retail price.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 18 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Reward no longer available

    Pledge £80 or more About $101

    EARLY BIRD OFFER

    Own one of the very first (numbered) Instrmnt watches at 50% off the retail price.

    You will receive a limited edition 01 model of your choice, engraved and numbered on the case-back. All customers will be contacted at the end of the funding period to specify a brushed silver, rose gold, or gunmetal finish and matching strap.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £90 or more About $114

    INSTRMNT 01-A

    Gunmetal PVD coated steel watch with a tan leather strap. By pre-ordering via Kickstarter, you will save 44% off the retail price.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    460 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £90 or more About $114

    INSTRMNT 01-B

    Rose gold PVD coated steel watch with a brown leather strap. By pre-ordering via Kickstarter, you will save 44% off the retail price.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    243 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £90 or more About $114

    INSTRMNT 01-C

    Brushed silver PVD coated steel watch with a black leather strap. By pre-ordering via Kickstarter, you will save 44% off the retail price.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    88 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £170 or more About $215

    INSTRMNT 01 Wrist Watch + Pocket Watch

    STRETCH GOAL: You will receive one of our standard 01 watches of your choice for £90, along with one of our first ever 01 Pocket Watches for £80. These products will retail for £160 and £180 respectively so the savings are huge. You will ALSO get a £100 discount code to use on a second pocket watch, available via our website in November.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 19 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge £250 or more About $316

    3 x INSTRMNT 01 Watches

    Three Instrmnt 01 watches with your choice of metal finishes and straps. This option gives you a £20 discount over purchasing three single watches via Kickstarter, and a huge £230 off the standard retail price of three watches. You will be contacted at the end of the funding period to choose options.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    16 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge £576 or more About $727

    Retail Offer: 9 x INSTRMNT 01

    Nine Instrmnt 01 watches with your choice of finishes and straps. Offer equates to £64 a watch, 60% off the retail price of £160. In addition, you will also be one of the first Instrmnt stockists in the world.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (25 days)