Instrmnt Limited is a small design studio based in Glasgow, led by Pete Sunderland, Ross Baynham and Thomas Potter. Our focus lies in creating considered, user-led products for everyday use.
A year ago, we set ourselves a tough brief: create a well priced, quality watch that we would personally want to wear.
Instrmnt 01 is the outcome.
From start to finish, each aspect of Instrmnt 01 has been designed with care in our studio. We've drawn inspiration from the industrial design of the mid 20th century and our own personal desire for a watch that paired high quality swiss components with simple, utilitarian design.
Instrmnt 01 features:
- Swiss Ronda 585 3H Movement
- 40mm PVD Coated 316L Steel Casing
- Sapphire Crystal Glass
- Spanish Leather Strap
- One Year Full Warranty
- 5 ATM Waterproofing
We've chosen three PVD finish options that we think work really well.
Instrmnt 01-A GM/T
Gunmetal / tan leather strap
Instrmnt 01-B RG/B
Rose gold / brown leather strap
Instrmnt 01-C BS/B
Brushed silver / black leather strap - please note, the watch in these images is shown with a polished silver finish, however the final model will have a brushed finish in keeping with 01-A and 01-B.
£60K Stretch Goal: The 01 Pocket Watch
Due to the incredible reaction we've had throughout the campaign, we are now able to run a final week stretch goal: if we hit £60K, we'll put the Instrmnt 01 Pocket Watch into production. We have been considering this for a long time, but didn't think it would be possible to expand the range so soon. Let's make it happen.
Currently in the final stages of development, our 01 Pocket Watch includes a minimalist chain, two snap clips and a presentation box that allows you to use the watch as a desk clock while you're at home. It features our standard casing, face, and date window and will be available finished in brushed silver, rose gold, or gun metal.
Instead of simply putting the Pocket Watch up as a new reward level, if we hit £60,000 we're going to provide every Kickstarter backer with a £100 voucher code at the end of the funding period. This code will be valid for use when purchasing a Pocket Watch on our website when it goes on sale in November and we shall keep you updated as soon as the product goes live.
Of course, if you want to get in early and secure one of the first 100 Pocket Watches alongside your standard watch, we've added a limited 'Wrist watch + Pocket Watch' option that you are welcome to change your pledge to. It gives you a standard wrist watch discount and £100 off a pocket watch, and both items can be specified in any of our three finishes. You'll still get your £100 voucher if you fancy another watch in November too.
Our standard straps have been designed with the same minimalist values as our watch and are available in three finishes: tan, brown and black.
- Genuine leather
- Stamped 'Instrmnt' on the underside
- 18mm wide
In addition, we've collaborated with our friends at The Ashdown Workshop to bring you a very limited Shell Cordovan Horween leather strap as an option. Each piece is handmade in their East Sussex studio and suits all three watch finishes. They share our ethos of high quality design and manufacturing and we're very pleased to be working with them.
Check out more of their work at www.ashdownworkshop.co.uk
After creating and perfecting a short run of fully functional prototypes, we now wish to put the watch into full production and propose to use Kickstarter funding to allow us to do that. In return for backing the project we are delighted to offer a heavy discount off the proposed retail price of £160. We hope that many of you will join us in being one of the very first people in the world to own an Instrmnt 01 watch. In addition, the first 100 backers will receive a special, numbered, limited edition watch which will be truly unique.
Our manufacturing partner is ready to start production and will do so immediately after our Kickstarter campaign ends. Having already provided us with a short run of watches, lead times are small. We aim to start shipping watches to our backers in October.
The Instrmnt studio was founded by Pete Sunderland, Ross Baynham and Thomas Potter, all of whom work alongside many other creatives in the Glasgow community.
Pete and Ross first met while studying design at University. Between graduating and founding Instrmnt Limited, Pete has worked on wide ranging portfolio of high profile product design jobs. Ross is a founder and director of menswear retailer Harrison & Fyfe and has close ties within the fashion and design industries. Thomas has worked in executive level marketing and sales positions for over eight years, splitting his time between London and Glasgow.
Risks and challenges
At this point, we are at the very final stages of our project and have overcome many of the hurdles and difficulties related to the design and manufacturing process. We have a great manufacturing partner and a strong support team working closely alongside us.
While we do not foresee any major problems, we understand that there is always the possibility of small delays and setbacks in the coming months. Transparency is key for us and we will notify all backers of our progress with regular updates.Learn about accountability on Kickstarter
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