OhHeckYeah: Denver's Immersive Street Arcade
OhHeckYeah: Denver's Immersive Street Arcade
OHY will transform a Downtown Denver street into an interactive arcade using LED screens, projections, custom games and street art.
OHY will transform a Downtown Denver street into an interactive arcade using LED screens, projections, custom games and street art. Read more
About this project
BRINGING PLAY BACK TO THE STREET: Get ready! This summer – June & July, 2014 – Champa Street in Denver, from 14th Street to the 16th Street Mall, will be transformed into a street arcade like you’ve never seen. This isn’t your father’s old-school arcade. Powered through a combination of the Denver Theatre District’s LED screens, building projections, street art, social media and a website, this immersive arcade is going to be a gaming experience for all!
ON THE WEB: The public will be able to interact with video game characters through personalized Twitter profiles powered by local improv comedians from Bovine Metropolis.
ON THE STREET: Once you’re on Champa Street, you’ll feel it – the pulse of the arcade bringing downtown to life. To play at the arcade is to be immersed in each game. The entire two city blocks will be full of street art and custom structures that will transport players to a modern game world. The enormity and excitement is going to blow people away.
GAMES: Built by the Denver-based, award-winning creative team of Legwork Studio and Mode Set, the games will allow players to use a smart phone and their body as controllers while playing on the huge Denver Theater District LED screens, as well as projections on buildings. Microsoft Kinect devices will be utilized so participants feel like they’ve jumped right into the video games.
CULTURAL PROGRAMMING: The experience doesn’t stop with just games. Every night the arcade is open, the public can expect the unexpected. Businesses and organizations in the surrounding area are gearing up to extend the gaming story with karaoke, live music, dancing, theatre and comedy. Anything can happen. Anything is possible.
WHY: Gaming often gets a bad rap. Most people associate it with an activity that’s just for kids, geeks and sci-fi nerds. We want to change that. Studies continually show that play of any kind makes us more creative, curious and happy. It even contributes to helping build trust between strangers--what a novel thought! By infusing play into public space, we hope to build a community that is more creative and connected. It's no coincidence that the most innovative people attribute play as the gateway to a good idea. If we can help inspire new ideas by integrating play into the built environment, then our project is a success. At the end of the day, who doesn't want their city to be more fun?
ArtPlace America is a collaboration of leading national and regional foundations, banks and federal agencies accelerating creative placemaking across the U.S. OhHeckYeah is a 2013/2014 creative placemaking grantee in the category of "Using Art to Help Communities Imagine New Futures."
Legwork Studio is a team of strategists, designers, developers, animators, and illustrators that have crafted projects for advertising agencies, brand managers, the entertainment industry and startups since 2007. They love what they do and hope you do too.
Mode Set is a group of creative technologists with broad technical skills and deep experience in quality executions. They build immersive experiences, web platforms and mobile apps for clients from bootstrapped startups to some of the biggest brands in the world.
The Denver Theatre District is a nonprofit 501(c)(3) created to facilitate “Bright Lights” signage and activation downtown, stimulate economic activity and promote the arts within its geographic boundaries.
The Downtown Denver Partnership is a nonprofit 501(c)(6) business organization that leads private sector efforts to enhance Downtown Denver.
Wonderbound's mission is to enrich lives through powerful dance experiences that embrace the beauty of the human endeavor. Wonderbound collaborates with artists across a spectrum of mediums to obliterate boundaries between mediums to uncover new possibilities in artistic expression.
Bovine Metropolis Theater is the first dedicated improvisational performance and improvisational comedy theater in Denver. The theater houses the Bovine School of Improv, a five level program that teaches improvisational theatre and comedy.
INDYINK has been providing custom screen printing, design, and embroidery services in the Denver area since 2002. They work with a broad range of clients--from large corporations to local designers--and are proud to be a part of the South Broadway design community.
Crave Dessert Bar & Lounge caters to the epicurean in all of us. Located in the Denver Theatre District, they offer handcrafted desserts, cocktails, and exceptional savory items.
$5 Thank You #OhHeckYeah: Big things happen through lots of individual contributions. We want to recognize that effort. For contributing at this level, we will list your name on our website and send you a special "Thank You" email.
Thank You + Name on OHY Website
$10 Street Arcade Hiring Committee: Be included in the decision-making. This level buys you one vote that helps decide which video game character is "hired" as the Arcade Manager and given special powers. We will send you an email with instructions on how to gain access to vote. Once the Arcade Manager is hired and ready for work, we'll send you a link to download graphic files of the Arcade Manager that can be used in your own creative projects. You're the boss with this reward.
One Vote to Decide OHY Arcade Manager + Arcade Manager Graphic Files Download + Previous Reward Level
$20 Let's Get Digital: Whether you're on the street or across the pond, the OHY app is going to offer lots of digital fun. Our app will give you the tools to transform yourself into one of the OHY digital characters. The extra cool part, when you're at the arcade the character you create will have a chance to be seen on the BIG screen. Yep, your creation in the game and on the BIG screen. Now you're famous, so we'll include your name in the ending credits projected on a building during the arcade's closing night. Who wouldn't want their name projected on a building?! Extra access equals extra fun!
Digital Download of Official OHY App + Name in Ending Credits on Building Projection Closing Night + Previous Reward Levels
$40 Extra Coin (Cha-Ching): Collect the 2014 OHY laser-cut special edition arcade coin. The coin will feature the OHY logo on the front and the profile of the Arcade Manager on the back. Our idea is that each year we build the arcade we will release a new coin. Sounds like a collector's item, right? Well, it is, but this reward does not stop at just the collector's coin. We also will send backers of this level a link to digitally download cool sound effects we've created for the arcade (cha-ching, cha-ching). Use them any way you want. That's money.
OHY Collector Laser-Cut Arcade Coin + Digital Download of OHY Special Sound Effects + Previous Reward Levels
$60 1st-Player: Haven't you always wanted to be a part of a special group of people who get to try the newest stuff before anyone else? Now is your chance. By becoming a "1st-Player," we will give you an opportunity to try one of our custom-built games at home before anyone else. This will give you major bragging rights and a chance to help give us feedback on how the game works. And for helping us with that, we also will send you a sweet screen-printed tote bag featuring the OHY logo. Grocery shop like a boss.
OHY Online First Play/Beta Access + OHY Logo Tote Bag + Previous Reward Levels
$99 Game On: Less wait, more play! The FastPass is your ticket to access a special game play line. The wait to play will be less than the general public so players have more time to perfect their gaming moves. We also will give you a cool screen-printed American Apparel T-shirt that sports the OHY logo. And, because we want to thank you for helping support the arcade at this level, we will give you a ticket to a special screening of the OHY documentary we're filming. Oh, and we'll also list your name on our special Sidewalk of Fame. Everyone will know you've got game.
OHY FastPass to Play + OHY Logo T-Shirt + Ticket to OHY Documentary Screening + Name Listed on OHY Sidewalk of Fame + Previous Reward Levels
$130 (LIMIT: 250) The VIP: Yep, VIP access to the opening and closing parties of the street arcade. We will make sure you get the special treatment with good eats from local restaurants and a special place to hang. Expect to meet some of the people involved in making the project happen and all the cool supporters of the project. And, of course, you'll get a fancy badge to wear around. Well, hellooo. ;)
OHY Opening & Closing Party VIP Tickets + $99 Reward Level
$200 (LIMIT: 100) Special Code for Special Moves: Beat the game every time by gaining access to special code that gives our Arcade Manager special moves. This cheat code is guaranteed to blow minds. As a backer of this reward, we will send you special instructions by email on how to activate. We want people on the street to know you're "in the know" so we'll send you a limited edition T-shirt or sweatshirt, your choice, featuring 2014's Arcade Manager. And, yes, the words "Arcade Manager" will be included on the garment.
OHY Special Code for Special Moves: Activate & Win Every Time + OHY 2014 Arcade Manager Limited Edition T-Shirt or Sweatshirt + $99 Reward Level
$250 (LIMIT: 100) Power Boost for 1-Player: Energy levels running low from playing all night? Power up with the OHY Midnight Dinner featuring arcade food classics with a new culinary twist. This event will happen on opening night and will be designed to treat game players to an experience that will make the arcade's opening even more memorable. The guest list already includes some pretty awesome people. Guests will be given the opportunity to help create the menu by voting on additions. Mmmmmm...
One Ticket to OHY Midnight Dinner Opening Night + $99 Reward
Level $400 (LIMIT: 50) Power Boost for 2-Players: Bring a date to the OHY Midnight Dinner. We even will give you a little discount since 2-Players is always more fun. See Power Boost for 1-Player for the dinner's description.
Two Tickets to OhHeckYeah Midnight Dinner Opening Night + $99 Reward Level
$500 (LIMIT: 50) What the Tweet?!: Do you feel in the zone when limited to 140 characters? So does Bovine Metropolis Theater, the peeps in charge of bringing the arcade characters to life on Twitter. This reward is your chance to be part of our online story. By backing our project at this level, we will publish your tweet on a selected character's Twitter page and credit you with the awesomeness. Don't think you're funny enough to tweet with the pros? No worries. Bovine will teach you everything you need to know. They'll even throw in a show so you can see the improv professionals in action.
Featured Tweet with Credit on Selected OHY Character's Twitter Page + One Improv Class & Show from Bovine Metropolis Theater + $99 Reward Level
$500 (LIMIT: 60) 1st-Player Level-Up: Be the first to play the video games on the street. Yes, on the street!!! This reward gives you behind the scenes access to the coolest arcade to hit the town. As a backer, you'll meet the OHY creative team as they bring the games to life. Make sure your phone has a full charge and while you're at it, make sure you have a full charge. It'll be a late night. Snacks included.
OHY Pre-Opening First Play/Beta Test on Champa Street + $99 Reward Level
$1,500 (LIMIT: 1) Bowling Party & Vintage Arcade Play & Food: Bowl in style at the longest-operating bowling alley west of the Mississippi! The Denver Athletic Club will play host to you and 64 of your closest family and friends. This reward includes bowling shoes, bowling balls and appetizers for 64 people. The DAC's bowling alley also includes vintage arcade game favorites. Ms. Pac-Man in the house!
Denver Athletic Club Private Bowling/Arcade Party for 64 with Appetizers + $99 Reward Level
$2,500 (LIMIT: 3) Star Power: Your face, digitized and styled, on the BIG screen. We'll have you send us a photo of your mug and then we will morph you into a stylized character that eternally lives in the game. That means people will see you every night the street arcade is open. And, just think, since people will probably be posting video to the Internet of them playing the game, you'll digitally be all over the place. We'll also send you a poster of your new look to hang in your living room. Your parents will be proud.
Your Face in an OHY Game + $99 Reward Level
$5,000 (LIMIT: 5) New Life: Pop the question in a BIG way and be the first in history to have a marriage proposal answered with the words "Oh Heck Yeah!" With this proposal, your partner may never complain about the amount of time you spend playing video games. Ha! A person can dream, right?! Anyway, after the proposal you'll be invited to enjoy a special dinner at Crave. Now this is how a memory is made.
Marriage Proposal on LED Screen During Arcade & Dinner & Hotel Stay + $99 Reward Level
$7,500 (LIMIT: 5) Collector: Own an original piece of the street art that is produced for the arcade. The art will reflect the arcade's narrative and will be created by Legwork Studio. Check out their portfolio to see their past work. We'll even make sure the team signs it and writes a nice thank you note. Any one of the limited edition pieces you acquire is sure to make your friends drool. You know it'll be rad.
Own a Piece of OHY Street Art + $99 Reward Level
$10,000 (LIMIT: 3) Producer: The mother of all OHY rewards. Get your idea incorporated into one of the video games that tons of people will play. You'll get to work with the OHY team to make it happen. We will organize a time that works for everyone and then give you a call/video chat to talk ideas and strategy. You also will see your name in the game credits as a producer. Just think, you'll get to collaborate with a super talented group of people whom have built games for Google. That's pretty frickin' cool.
Your Idea Incorporated Into an OHY Video Game + Conference Strategy Session + $99 Reward Level
Risks and challenges
Are you technically qualified to make the street arcade work?
Oh Heck Yeah! Both Legwork Studio and Mode Set have a long, successful history of delivering work on time and within budget for some of the most well-known brands in the world. Together they have worked on building games for Google that utilized next generation browser technology. Collectively, their clients include the The New York Times, Coke, Sony and The North Face. The industry's critics agree, these guys do amazing work. They have received recognition from the Webby Awards, Favourite Website Awards and SXSW. Check out the portfolio of Legwork Studio and Mode Set.
Is this the first time you've produced this type of event? What is the team's track record?
Oh Heck No. For the past two years, in partnership with the City and County of Denver, we have prototyped the Denver Theatre District’s LED screens and downtown building facades as a canvas for digital video art, community karaoke with audio-reactive visuals and interactive video games. Our efforts earned us Best of Denver 2012 in Westword and recognition from Communication Arts and CreateDigitalMotion. We see the street arcade as the next step in bringing the community together to pioneer a new creative frontier. Our intention is build an open platform that will allow us to collaborate with more like-minded and talented people. Check out our past 3D video mapping event and video game prototype on the Denver Theatre District’s LED screen.
Video Game Prototype
3D Projection Example
Will you be able to secure the needed permits from the City?
Oh Heck Yeah! Denver Arts + Venues and Councilwoman Judy Montero have committed to help OhHeckYeah navigate the City’s permitting process. We are working with Councilwoman Montero’s office to organize a planning committee to ensure the project follows all permitting regulations and procedures while maintaining the project’s creative integrity.
Doesn’t a project of this scale cost more than $100,000 to build?
Oh Heck Yeah! The street arcade's total budget is about $750,000. To date, we have a $250,000 in-kind commitment from the project's partners and a committed cash contribution of $225,000--$200,000 from ArtPlace America and $25,000 from the Denver Theatre District. This leaves a $275,000 balance. This is where Kickstarter comes in. We hope to raise at least $100,000 from the public. We feel that because this project occupies public space, the community should play an important role in bringing it to life. We see this campaign as not only a way to help raise the remaining funds but as a way to include the community in the creative process. We have designed our Kickstarter awards as an opportunity for the public to help contribute to the project's outcome. We hope you'll join us in creating a first-of-its-kind video game and arcade experience. #OhHeckYeahLearn about accountability on Kickstarter
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