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Britain’s favourite Fish'n'Chips made from 100% fresh, seasonal, locally sourced produce. Serving a traditional menu re-invented
266 backers pledged £21,312 to help bring this project to life.

About

Maddy’s Fish Bar - Get us frying! project video thumbnail
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£21,312

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We need your help to raise 20K so we can get frying on the state of the art fish-frying range. After many years of experience in the kitchen and loads of research we have come to the conclusion that to make the best food we need the best equipment. To fry the best fish and chips we need a fryer that can keep the temperature consistent and filter the oil in minutes to keep it fresh and produce the tastiest fish! 

Both gas and oil are scarce and we are conscious to use both most efficiently and responsibly. The frying range, which will be the heart and soul of the restaurant, is highly energy efficient using less than 40% of the energy of the average fryer and is superior in performance.

Battered haddock + skin-on chips + Maddy's slaw
Battered haddock + skin-on chips + Maddy's slaw

The Team: Becky is the owner of The LP and a pioneer of local change in New Cross. The London Particular was recently awarded 5 stars in Timeout’s food guide. She will be a partner in the Fish Bar next door and will contribute with all her vast experience of local producers and add creative twists to the daily changing specials. 

Madeline aka Maddy has worked in London’s top restaurants. Her training began at the young age of 15 working as a prep-chef assistant for Billingsgate Fish market’s weekend courses. This was the catalyst for her enrolling in Westminster Kingsway College’s acclaimed catering course. After graduating from WK she had a job waiting for her at Caprice Group where she had been doing work experience as part of her course. She started working at the group’s Scott’s fish restaurant in Mayfair spending nearly two years under Head Chef Dave Mccarthy. Seeking new challenges, she was recruited by Mark Hix for his then newly opened Hix of Soho. Climbing the ranks within the company, Maddy got involved in pioneering Hix’s streetfood concept, The Fishdog van. 

L-R Maddy Becky
L-R Maddy Becky

The location: Maddy’s fish bar will be located in South East London’s New Cross, next door to The London Particular. Being an established café and a unique gem in the local community, The London Particular has managed to bring culinary change to New Cross. When the owners of the chip shop next door to The LP approached Becky to see if she wanted to take on their shop, Becky immediately thought of Maddy and her passion for fish and anything British, which led to the birth of Maddy's Fish Bar project.

The London Particular. Maddy's will be the shop next door by the scaffolding
The London Particular. Maddy's will be the shop next door by the scaffolding

The Menu: Maddy’s menu will be familiar and simple yet new and exciting. Through simple tweaks such as herb infused tempura batter and skin on chips re-invents the classic dish. Keeping the northern tradition of curry sauce is another exciting addition to Maddy’s sauces, which will all be made on site showing the condiments the respect it deserves.

Daily specials will be Maddy's creative output introducing anything from traditional chip shop favourites to interesting global foods. Craft beer and cider from Crate brewery in Hackney and interesting wines on draught will complement the eating experience. Watch this space @maddysfishbar for daily tweets! Note that if you pledge £150 or more then you can create your very own special together with Maddy and have it on the specials board for a week! If it's really good it'll make the recipe book with your name on it!

Fish finger sandwich - pea puree, maddy's slaw and tartare sauce, breaded fish fingers in brioche bun
Fish finger sandwich - pea puree, maddy's slaw and tartare sauce, breaded fish fingers in brioche bun

Risks and challenges

The London Particular’s success is testament to a demand for good quality food in the local area, which creates renewed excitement for the local community and adds to the regeneration of New Cross. Through our friends, old and new, plus the few grants Lewisham council offers, we have been able to raise enough money to take on the property for the fish bar. Through our network of generous creatives we are able to design the space and fit out the shop, which is a total renovation project in itself.

We really need the additional cash flow so we can invest in the best equipment to realise our dreams. Please help us make this happen!

Thank you x

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  1. Select this reward

    Pledge £5 or more About $6

    We will take any chip off your shoulder with a complimentary sauce(to dip it in) on your first visit and a massive THANK YOU!

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    40 backers
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  2. Select this reward

    Pledge £20 or more About $24

    Honorary contributor listing on our website (including picture if you like) + £5 to spend at Maddy's if you pay with Droplet.

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    40 backers
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  3. Select this reward

    Pledge £40 or more About $49

    2 x Invitations to sample the menu at pre-launch VIP week + 2 x drinks of your choice.

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    83 backers
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  4. Select this reward

    Pledge £80 or more About $97

    4 x Invitations to sample the menu at pre-launch VIP week + 1 bottle of bubbles on the house!

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    24 backers
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  5. Select this reward

    Pledge £150 or more About $182

    Create your very own 'Daily Special' with Maddy and have it on our specials menu on your chosen week.
    + Bring 3 of your friends down to dine during that week and claim your fame!

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    10 backers
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  6. Select this reward

    Pledge £250 or more About $303

    Your own private dining event at Maddy's for you and up to 11 of your friends.

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    21 backers
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  7. Select this reward

    Pledge £500 or more About $606

    Spend a day with Maddy in the fish bar learning the secret recipes and look good in front of your friends by inviting them to your own private dining event at Maddy's afterwards.
    Valid for 2 people + Invite up to 11 friends.

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    2 backers
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  8. Select this reward

    Pledge £1,000 or more About $1,213

    Take this one-time-only opportunity to get your hands on a Maddy's Gold card, which gives you and a companion free meals at Maddy's. Valid for 1000 days! (From date of issue, valid for both eat-in and take away)

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    3 backers
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Funding period

- (60 days)