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Thin and minimal watches with Harris Tweed straps in 18 different colors and Swiss movement. Premium materials. FREE Worldwide shipping
117 backers pledged £10,199 to help bring this project to life.

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£10,199

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Thank you all backers for the amazing support...You made it possible!
With your support we ended the campaign with success. If you missed our amazing kickstarter campaign you still can pre-order watches and straps at www.birline.com. Yet again, a big thank you!

As young professionals, we were looking to buy a luxury watch with a clean and classic design at an affordable price - but most watches looked and felt the same. We wanted something different that looked good in our modern lifestyle; something stylish, affordable (priced under $250, £150) and practical.

Unique fabric: We experimented with many materials and designs until we stumbled upon Harris Tweed. When we began with to working with this unique material we soon realised that no one in the world uses material like this to make watches. This was our "aha" moment. 

Genuine Harris Tweed is made from pure virgin wool which has been dyed and spun on the islands and handwoven at the home of a weaver in the Outer Hebrides of Scotland. Harris Tweed has been in production since 1846 and is protected by the Harris Tweed Act of Parliament 1993, which strictly outlines the conditions in which the cloth can be made.

Unique Style: We use the highest quality tweed and handpick the brightest colours to match our sleek ultra-thin style with simple and sophisticated lines. These sophisticated and minimalist timepieces are perfect for both casual and formal occasions.

High quality materials: Swiss movement, highest quality Harris Tweed, stainless steel, waterproof casing and a two year guarantee.

Rose Gold
Rose Gold
Silver
Silver

Colors: At Birline we love colours. We think colours let you express who you are and should change as often as your mood changes. You shouldn’t be stuck wearing brown or grey and that’s why Birline gives you the freedom to experiment with a rainbow of colours to match any occasion.

See larger images at the bottom of the page!
See larger images at the bottom of the page!

Choose your color: (1) Black noir.  (2) Marble gray. (3) Pine green. (4) Northern grass. (5) Forest green. (6) Midnight blue. (7) Cranberry. (8) Spicy orange. (9) Light moss. (10) Mustard yellow. (11) Violet. (12) Lavender. (13) Teal orchid. (14) Royal blue. (15) Skye blue. (16) Fuchsia. (17) Hot pink. (18) Sweet pink. 

Me (Alex) and Andy (the founders of Birline) are two swedish people who meet when they were living in Barcelona. I have just moved to London after having spent the last year working on an ultra-thin watch with a unique Harris Tweed strap. This started out as a search for the perfect watch: affordable, versatile and, of course, beautiful. Our disappointment with what was available led to the idea that we should design and make our own line of watches.

Andy is a multitalented designer who has worked both with product design and clothing design for more than 15 years. He is used to starting projects from zero and overseeing them from beginning to end. Andy likes to work with unconventional materials in a novel ways that attract and surprise people. Harris Tweed is not only incredibly high quality but also one of the rarest fabrics and so to find a new and fun use of this amazing fabric was both a challenge and a great reward. Quality fabrics and colours have always been a big part of his design and that is reflected in this very colourful new collection. 

I (Alex) have had a large interest in watches since I was a child and I have been an avid collector for some time, owning many different watches throughout the years. Creating our own watch has been a dream from many years. When I was 17 I visited a Swiss watch manufacturer in Switzerland and got inspired by the craftsmanship behind making a quality timepiece. I have been working for many large companies but always wanted to create a product that is close to my heart and appreciated by others.

Alex & Andy - founders of Birline watches
Alex & Andy - founders of Birline watches

When we started to design the Birline watch, we wanted to achieve 3 goals:

  • Style (a balanced mix of sophistication and elegance with modern minimalism)

  • Affordability (keep the price under £150, $250)

  • Practicality (Birline can be worn everywhere: from day to night )

Birline Forest green
Birline Forest green

After talking to various suppliers and manufacturers, we found the best quality materials.

To achieve practicality with design, we decided to use Quartz movements. Quartz movements offer incredible time-keeping accuracy and virtually no maintenance.

Birline Violet
Birline Violet

Since the start we wanted to have an ultra-thin watch. We found that at 40mm. It was the perfect case diameter: not too large for a dress watch, not too small for a casual watch. It is also a perfect size for both women and men. 

The strap was the most important element of our watch. We decided to go with a material that is known for its versatility and its use in luxury fashion: tweed. With the help of a strap maker, we developed a unique strap made of 100% tweed, with a soft leather backing for comfort.

Birline Hot pink
Birline Hot pink

As for the style, we followed minimalistic approach. We took inspiration from both Scandinavian minimalism and Barcelona’s colourful, creative design.

To achieve a classic, timeless look, we had to remove all unnecessary distractions so common in modern watches. We took the “less-is-more” approach, and used a classic watch design language. We were able to slim down the case thickness to just under 7mm by using a special manufacturing process.


Birline Mustard yellow
Birline Mustard yellow

This size is a good fit for both men and women, and it can easily be dressed up or down, depending on the occasion. 

To stay consistent with a classic theme, we kept the dial design very legible, free of any unnecessary distraction.

Birline Teal orchid
Birline Teal orchid
  • Case diameter: 40 mm

  • Case thickness:  7 mm

  • Lug width: 20 mm

  • Crystal: Sapphire

  • Case Material: Stainless steel 316L

  • Caseback: Stainless steel 316L

  • Strap: Harris Tweed with genuine leather backing

  • Water Resistance: 5 ATM (50 m)

  • Swiss Movement: Ronda 762

After much research into the perfect fit for manufacturer, we finally found one that fits to our requirements. They can accommodate small production batch as well as very large mass production requirements.

With the final sketches done, we sent the watch to the manufacturer. The manufacturer built a complete set of prototypes for us to inspect and to validate the design. When we received the prototypes, we were extremely happy with how they looked and felt on the wrist. In simple words, we loved them!

 Cool Harris Tweed facts:

  • Every meter of Harris Tweed is conform to exacting standards and adhere to the legal definitions of Harris Tweed.
  • By law all Harris Tweed must be produced in the Outer Herbrides and nowere else. Each inch of wool is dyed and spun in an island mill and every yard is handwoven in the home of a Harris Tweed weaver. These skills are passed down from generation to generation of the island’s community with pride. Weaver’s skills take months to learn and years to master.
  • Genuine Harris Tweed is made from pure virgin wool which has been dyed and spun on the islands and handwoven at the home of weaver in the Quarter Herbrides of Scotland.
  • Harris Tweed is the only fabric in the world governed by its own Act of Parliament. 
  • Harris Tweed is warm in winter and cool in summer. It resists water and wear and tear with ease, cleans easily and can be repaired with simplest of tools.
  • Harris Tweed can last for years. The cloth never goes out of style and simply gets better with age.
  • Harris Tweed has a low-impact production and reliable on natural materials. It is truly a sustainable fabric of 21 century.
  • The world’s best designers, fashion houses and artists have embraced Harris Tweed, showing their appreciation through their wonderful creations with every passing season. Harris Tweed is about quality and style.
(1) Black noir.  (2) Marble gray. (3) Pine green.
(1) Black noir. (2) Marble gray. (3) Pine green.
 
(4) Northern grass. (5) Forest green. (6) Midnight blue.
(4) Northern grass. (5) Forest green. (6) Midnight blue.
(7) Cranberry. (8) Spicy orange. (9) Light moss.
(7) Cranberry. (8) Spicy orange. (9) Light moss.
(10) Mustard yellow. (11) Violet. (12) Lavender.
(10) Mustard yellow. (11) Violet. (12) Lavender.
(13) Teal orchid. (14) Royal blue. (15) Skye blue.
(13) Teal orchid. (14) Royal blue. (15) Skye blue.
(16) Fuchsia. (17) Hot pink. (18) Sweet pink.
(16) Fuchsia. (17) Hot pink. (18) Sweet pink.

Risks and challenges

Our factory partners are ready to go. We have already produced a small runs of our watches and straps, and have done significant testing . All of our lucky friends and family have been wearing them daily and love them….although there is a risk our friends are lying to us!

With any product, the biggest risk is a delay in the manufacturing process. Although we have planned out every detail, surprises can occur. If there are any issues we will be proactive in our communications and resolve them as quickly as possible.

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Support

  1. Select this reward

    Pledge £1 or more About $2

    SPECIAL THANKS | A very special thank you from us!! We will keep you posted on all progress and developments with the Birline project and you will be the first to know of our future endeavors. Thank you for your support!!

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    Pledge £29 or more About $36

    1 Harris Tweed Strap: ($46) Color of your choice. (£10, $16 off retail)

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    8 backers
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  3. Select this reward

    Pledge £69 or more About $86

    3 Harris Tweed Straps: ($110) Colors of your choice. FREE International Shipping

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  4. Select this reward

    Pledge £75 or more About $94

    1 Watch: ($119) You will get one Birline watch with a unique Harris Tweed strap in a color of your choice (£75, $120 off retail). FREE International Shipping

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  5. Select this reward

    Pledge £145 or more About $180

    2 Watches: ($233) You will get two unique Birline watches with unique Harris Tweed straps in colors of your choice. FREE International Shipping

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    16 backers
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    Pledge £209 or more About $260

    3 Watches: ($333) You will get three unique Birline watches with unique Harris Tweed straps in colors of your choice. FREE International Shipping

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    3 backers
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  7. Select this reward

    Pledge £599 or more About $744

    10 Watches: ($959) You will get ten Birline watches with unique Harris Tweed straps in colors of your choice. FREE International Shipping

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    0 backers
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Funding period

- (30 days)