What does it mean to wear light?
Light-up clothes and wearable light is nothing new. We've seen light on musicians wearing interactive laser-jackets, ravers with glowsticks, glowing characters in fiction like Tron, and lots of special events. We've seen it on fashion runways, in contemporary art and in cutting-edge clothing brands like CuteCircuit, Moon Berlin and Utope.
But why don't we see it everywhere else? On ourselves? On our friends? On the streets? In everyday life? It is, afterall, 2014 – weren’t there supposed be hoverboards and holograms everywhere by now? Wearing light really hasn't become a fashion trend or real thing, despite all the hype we've read about wearable technology in general. The only people doing it these days seem to be celebrities, entertainers and the very safety-conscious. There are lots of reasons why this could be; wearing light can be socially obnoxious, unnatural or just distracting. Also, a lot of the latest products out there are extremely expensive, or too sporty, or tacky for some people's tastes.
The Vega Edge is trying to exist somewhere in between – between helping people be safer and integrating into their everyday style in a subtle, non-invasive way. We're hoping you'll use it for its functional purpose (making you more visible and safer) and its fashionable purpose (not cramping your style, and being kinda cool!). We're hoping that by keeping the design and technology as simple and as straight-forward as possible, people will be less hesitant to give light a try. We're hoping that by giving the design of the Edge as much attention as the technology, this "wearing light" thing might become more of the norm.
Thanks again for being our bold early adopters! We're so excited to see people wear the Edge in real world contexts and see what magic happens!
- Angella & The Vega Edge Team