About this project
‘Work, Buy, Consume, Die’
From Punk to Pop, the Designers Republic™ (tDR™) changed the established rules of design, creating some of the most iconic and recognizable logos, album covers and images of the last 25 years.
tDR™’s the company that every aspiring graphic designer one day dreams of working for. With conceptual ideas and free form creativity taking center stage, it strives to maintain an individuality and independence that sets it apart from the traditional design community.
This is a film about a design and cultural phenomenon; an observational study of tDR™ and its continued global influence over the 25 years since its conception. Its an opportunity to see past the shiny polished exterior of a successful design agency.
tDR™ is a world-player, albeit on an “indie” scale, and has a vast network of friends, fans and collaborators. Through interviews with previous employees, industry professionals, clients from world-renowned corporations and with a local and international network of fans and aficionados, the film will reveal the myth and the reality of tDR™.
We intend to release the film in shorter sections, much like a music album, with a number of ‘video’ tracks that can be viewed independently or together to form a more cohesive experience.
We believe that this format best fits tDR™’s ethos and would allow for us to explore the content through a variety of different mediums (Interviews, archive montage, short film, animation, music video, etc). This also gives us the opportunities to schedule and publish the tracks independently across a variety of digital channels.
(Trailer Soundtrack by Diura: http://diura.info/)
Risks and challenges
To complete the first track ‘Work, Buy, Consume, Die’ we need your help to raise £10,000.
We’ve already self-funded and shot a large portion in Tokyo, but in order to finish filming and truly do the project justice we need to bring in additional expertise, and cover essential costs such as travel, equipment hire and insurance.
Take a look at our trailer at the top of the page and you will see some of what we have put together so far.
The target amount is the minimum needed in order to make sure the project goes ahead, but If we raise substantially more it could make all the difference to the quality and ambition of the finished film.
We are firmly into the production of the first video track ‘work, buy, consume, die’ but there is a tremendous amount still to be done.
We are undertaking an ambitious, large production, and face a number of challenges, both to generate the finance and resources we need to complete the film, and in raising the projects profile and securing distribution.
tDR is quite a niche topic for a documentary, and therefore for it to reach the widest audience possible we will need to present the content in the most engaging manner possible, but also be careful not to compromise on our original treatment, which was to make a documentary that fitted within the ethos of tDR.
Once the first track is complete we still have to produce and complete an additional six, each representing a different facet that contributed to the growth of tDR as a world famous design agency.
For us to complete the first film and to keep costs to a minimum, we are reliant on being able to fund international travel with a skeleton crew and although this is the most expensive track to produce, we will still need to raise funds for the other sections.
We do have significant interest from a number of potential distributors, however due to the project's unique format we need to work out the best package for delivering the film so that it has the best chance of being seen by a wider audience.
This production relies heavily on contributions from the key players, which could be very difficult to organise, there may also be issues around obtaining copyrighted material from the various parties tDR have worked with over the years. We have had a positive response from some of these contributors so far, however we may still need to raise funds to pay for some of the copyrighted materials.
We understand that not everyone will be able to make a financial contribution, but please know that every pound counts towards us reaching our goal, and every effort you make to promote the project will help us reach more potential backers.Learn about accountability on Kickstarter
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