Through our 14 years of experience with mobile accessories, we knew there was a major disconnect from what big retailers were offering and the wants of real people everywhere. With customer feedback and frustrations of our own, we set out to develop a line of mobile and travel accessories where price, style, and function all aligned.
Our goal is to revolutionize the fanny pack with modern style and convenience. Our belt bag was created by a team of designers with experience working with some of the world's most high-end fashion brands.
NOT A FANNY PACK FLASHBACK
Our belt bag has been featured by noteworthy press and publications all around the US. You can see features in The Huffington Post, The Wall Street Journal, Beauty LaunchPad and more.
Risks and challenges
As a direct to consumer brand, we knew in order to be successful we wanted to cut out the middleman of traditional retailers to help modernize the way you shop. With this goal comes a few bumps in the road. We wanted to create the best fashion products at better prices.
When we decided we wanted to modernize the fanny pack, we knew that many people would look at us cross-eyed and think, "how could they make the fanny pack cool again?"
The research and design process was essentially pretty easy because we knew the functions we wanted to include and how we wanted it to look. However, we forgot that we had to make sure we were creating an accessory that would be flattering to all body types and sizes. This was probably one of the biggest bumps we faced. Samples would come back and they would look great on one person but not so much on others. Finally, after quite a few edits we came up with two sizes that flattered everyone.
With 14 years of experience in this space, we were lucky enough to have the knowledge needed to go through the manufacturing process without a hiccup. This can be the hardest part for most Kickstarters so we considered ourselves quite lucky.
With all said and done, we are overwhelmed with joy to be able to bring these modernized, functional and fashionable belt bags into the world.
Thanks for being so supportive!
- (30 days)