The Augenblick Tarot
The Augenblick Tarot
A multi-directional tarot deck using photolithographs from 1895-1905 to illuminate the landscape of tarot.
A multi-directional tarot deck using photolithographs from 1895-1905 to illuminate the landscape of tarot. Read more
Hi everyone! My name is Shannon Loftis. I've been a tarot reader for about 17 years. This project is the culmination of about two years of work and many years of study and love for tarot. In 2015 I was recovering from breast cancer when I was suddenly admitted to the hospital for a bout of amnesia. In the course of the visit we found that I had a brain tumor as well. After the initial hospitalization I was having a lot of motor skill problems so I couldn't engage in my normal crafting hobbies like sewing and papercrafts. I began to think about creating a Lenormand deck and was poking around the internet for images that inspired me. A friend suggested I look at the Library of Congress's digitized files.
I stumbled upon a collection of photolithographs taken between 1895-1905 as part of a push for world tourism. I remember sitting at my desk and feeling like someone had punched me in the gut. I was so stunned with their beauty and I was absolutely enthralled with these images of the world as it was in 1900. It wasn't until I came across the image that would eventually be used for the 6 of Pentacles that I had the thought that I could make this into a tarot deck.
What followed was hours upon hours of scouring over 6,500 images over and over again to see if I could make this idea into a reality. About 6 weeks later, the deck had emerged.
The concept behind this deck is a simple one - would I be able to use images, for the most part devoid of human presence, to capture the energy of the meaning of a tarot card? How could I, for instance, embody the heartbreak and betrayal of the 3 of Cups in a landscape or environment? After a lot of work, I think I can say that I've been successful.
Visit the Augenblick Cartomancy website to see all the card images!
The archive of photolithographs were a mix of portrait and landscape orientation. Since tarot cards are usually portrait orientation, I had to make a decision about how I would deal with that challenge. The printer I was using at the time offered an option of square cards, though. As soon as I thought about it, that became a great choice! That way, every image would have be cut in some way. It seemed only fair.
The end result, though, is a deck that not only had upright and reversed meanings but sideways as well.How the heck are we going to read in four directions?! I would end up spending the next two years working with this deck and developing methods of reading. In the spring of 2017 I finally sat down to write the guidebook and get the Augenblick Tarot out into the world.
The Augenblick Tarot decks come with 79 cards - 78 standard and one extra card called the Library of Congress card. Each deckwill also include extra, alternatively numbered Strength and Justice cards in case you would like Strength to be 11 and Justice to be 8.
Let's get to the good stuff - what you get for helping me make this deck a reality!
I wanted to make sure I had some options that were cost effective, especially for shipping. The deck will come packaged together with the 5x8inch 188 page guidebook in a large tuckbox which is designed to fit into a small flat rate shipping box with the postal service here in the US. That also means that some of the backer rewards are limited in the first three tiers due to size constraints.
Two things that up the deck cost are 1) the fact that they are square and not standard tarot size and 2) I was committed to printing the guidebook in color due to the details and nature of the images used in the deck.
I've also added two tiers for backers who would like more than one copy. We have the Double Decker tier for two copies of the deck and the Group Tour tier for those who might want to pool resources with friends and just pay a single shipping cost.
There are a few backer exclusives in the Kickstarter. For the World Explorer tier you will also get the pocket size edition of the Augenblick Tarot which measures 2.75 inches square.
It's a great size for travel or reading with limited table space. I do not plan on offering this size deck for sale in the future so this will most likely be the only time it is available.
The Steamer Trunk tier has two super exclusive additions. Those backing at this level will receive an advance copy of the Augenblick Oracle - a 60 card oracle deck made using images from the same collection of photolithographs. The Augenblick Oracle will not be available to buy until the Northwest Tarot Symposium in March of 2018. Since the guidebook is written but not yet printed for the Oracle deck, you will get the guidebook in PDF form.
The oracle cards are, ironically, standard tarot size (rectangular) of 2.75inches x 4.75inches and have backs that match the tarot deck.
The other exclusive in the Steamer Trunk tier is the Augenblick Lenormand. This deck was an experiment in whether I could pull the very specific images required for Lenormand decks from the cache of photolithographs in the collection. Some . . . unique adjustments needed to be made to achieve this. I have no plans at this time to put the Lenormand deck into production, but it's a good chance to get one of what may end up being the only 10 or so decks in existence.
If we hit $25,000 in Kickstarter funds, my first priority is to increase the cardstock weight for thicker cards. Cardstock quality is one of the top concerns of almost all the tarot enthusiasts I know and I want to make sure these decks are around for a long time and can see a lot of love.
I will also add postcards to all the Early Bird and Tourist backer tiers.
I would not be in the position I am in now without the help and love of so many people in my life. I would love for you to be part of this journey with me as we explore the world through tarot!
Breakdown of costs:
Decks, books, & boxes - $14,000
Shipping - $1,500
Extras (Postcards, Oracle/Lenormand decks, etc.) - $1,500
Fees, taxes - $2,000
Risks and challenges
All the artwork for the tarot deck is done and uploaded to the printing company. The guidebook is formatted and ready to be printed. All that remains is designing the box for the kit which should be done in the next two weeks or so. As soon as funds are transferred, the orders can be placed.
As with most projects, I have no control over customs delays or international shipping of the decks. Only the cards will be coming from out of country (the guidebooks and boxes are US printed/shipped) so any unforseen delays will stall the delivery date to backers.
My goal is to have all decks shipped to backers by Christmas or the end of the year.Learn about accountability on Kickstarter
- (30 days)