Funded! This project was successfully funded on January 5.

Photo-main
Play
00:00
00:00

Second Narrow is an urban techwear brand based in Vancouver. We're merging technical fabrics with staple pieces, starting with jeans.

It’s our goal elevate our everyday clothing and to try and make the best jeans possible. We have chosen premium fabrics from Japan, which is known for creating some of the best denim fabrics in the world. The factory we are working with is a family run company who started creating workwear in 1946 in Japan but turned their focus to creating some of the world's best jeans during the 70’s. We are proud to be working with a factory that has deep roots in denim and workwear, an amazing eye for detail, and a relationship that makes us feel as if we are part of the family. 

Another one of our goals is to offer Japanese made denim under $200 without sacrificing anything. Other Japanese brands selling in North America sell for upwards of 300 dollars, so we wanted to make something more accessible to people. With the heritage and hand crafted approach to making jeans, fused with our vision to elevate our everyday clothes, we are excited to bring you Second Narrow jeans.

Who are we?

We demand more from our garments and believe they should contribute to our quality of life. We are finding ways to elevate our everyday clothing, by combining classic, staple pieces with new tech fabrics and coatings. Second Narrow is an extension of our previous venture, ABCDENIM. This was an online store selling some of the best denim brands from America and Japan. Through our past project, we are able to understand products better, build relationships with likeminded individuals, and develop our aesthetic for functional clothing.

Fabric

Japanese fabrics are known to be some of the best in the world. The attention to detail, texture and color makes the fabric stand out from the rest. Our denim is made on vintage Toyoda shuttle looms much like how original jeans were made many years ago. This is a much slower process than the modern machines that mass produce rolls of denim, however it creates subtle, unique imperfections in the weave which gives each pair of jeans its own character. For our denim, it was important for us to get a modern look and feel. We didn’t want very hairy (slub) denim that resembled the workwear from decades ago and we didn’t want a perfect mass produced, flat textured denim. It was important for us to find a mix of textures, slub, and luxury feel; fabric that is soft to the touch, yet rigid enough to conform to your body.

Japan has a rich history of textile dyeing, dating back to kimonos from hundreds of years ago, a technique preserved today in techniques like kasuri dyeing. Texture and weave are important characteristics of the fabric, but the dyeing process plays a pivotal role in how jeans change over time. Our fabric is a rope dyed Japanese denim, which means that the white yarns which build the fabric are dipped into an indigo dye in a controlled manner that doesn’t allow the indigo to seep all the way through. The yarns are lifted, left to dry, and the process repeats over and over again until the desired dark indigo color. This process results in yarns that have a white core and layer upon layer of indigo wrapped around. Over time, these indigo layers break away and you are left with an exposed white core, which will give your jeans a personalized, vintage look.

With Second Narrow, we want to bridge the gap between tech fabrics and treatments with well-made clothing. Keeping versatility in mind throughout the design process, we chose a 13.75oz selvedge denim from the Japan that is perfect for year round wear. We’re also working with a special coating that acts as a traditional wax without the sheen and feel. It’s an advanced hydrophobic formula for natural fabrics that repels water and prevents odors, however, it does not change the appearance, texture, or breathability of our fabric at all.

Fit

For our initial run of jeans we’re offering 3 fits; a tapered fit, a straight fit, and a curved seam fit which we’re calling the J-Cut. All our jeans have our signature Second Narrow embroidery made with special thread that changes from black to light grey over time. And use our signature 13.75oz Japanese denim, Japanese hardware and thread, and are all made in Okayama, Japan. 

Tapered: is the most versatile and "go to" fit. It has a normal rise, roomy on the upper half and tapers below the knee for a nice slim silhouette.

- Tapered for casual fit 

- Rope dyed indigo denim

- 13.75 oz Japanese selvedge denim

- Water resistant coating

- Button fly

- Red line selvedge 

- Chain stitch hem detailing

- 100% Made in Japan

Straight: Our straight fit is exactly how it sounds, a classic slim straight cut that runs all the way down the leg

- Slim straight fit for classic look 

- Rope dyed indigo

- 13.75 oz Japanese selvedge denim

- Water resistant coating 

- Red line selvedge 

- Button fly 

- Chain stitch hem detailing

- 100% Made in Japan

J - Cut: The J-Cut is our more experimental fit. It has a regular rise and curved seam pattern that creates stacking in the leg. We also used black thread to give it an even more modern look for our slimmest fit.

- Curved seam pattern to create stacking in the leg 

- Tonal stitching 

- Rope dyed deep indigo 

- 13.75 oz Japanese denim 

- Water resistant coating 

- Button fly 

- Chain stitch hem detailing 

- 100% Made in Japan

Water resistance formula is specifically engineered to waterproof natural fabrics, a modern version of waxing denim.

Water resistance formula is specifically engineered to waterproof natural fabrics, a modern version of waxing denim.

- Months of testing different technologies

- Advanced hydrophobic formula specifically engineered for natural fabrics like selvedge denim

- Repels water (rolls off)

- No odors or smells

- Does not change the appearance, rigidity or texture of the fabric

- Maintains breathability

- The technology is water-based with no extreme chemicals or solvents.

How does it work? Coating is applied, small amount of heat is hand-applied to each pair of jeans, the heat bonds the coating to the fabric.

The water resistance won't last the life of your jeans, however will help prolong the initial period of not washing your jeans for the first 6 - 8 months. 

Who we're working with:

The factory we’re working with is a family run company that started making workwear in the 40’s in Japan but turned their focus to creating some of the world’s best jeans. The factory produces jeans for a variety of highly desirable Japanese brands and we are lucky enough to be the first brand they are helping overseas. We are proud to have a close relationship with a team that has an amazing eye for detail and deep roots in denim.

Plans

For our Kickstarter campaign we are asking for $20,000 which is specifically to help with the costs of production and fabric. We are 90% complete, but need your help to finish the job. Once we are able to reach our goal, production of the jeans will start immediately. We are not stopping at jeans either, we are going to continue to make great clothing, this is just the start!

Rewards

For pledging $30 you will receive our embroidered t-shirt made from the softest 100% Japanese combed cotton. It's heavy weight, yet flexible, soft, and breathable. The shirt comes in black with a black Second Narrow embroidered logo.

To pre-order a pair of our jeans, please select the appropriate size reward in the section to the right. Eg. TAPERED FIT - size 30 if you are a size 30.

Unfortunately, due to the scale of the factory we are working with, we cannot produce an enormous amount of denim at a time without sacrificing quality. For this reason, we must stagger our orders. The initial 400 people to order pairs will receive them in mid February, and orders after will be shipped later in April.

For any questions, please feel free to email us at contact@secondnarrow.com

To see more images of the jeans, please visit our Facebook page or website.

Risks and challenges Learn about accountability on Kickstarter

Sizing issues
If there are any sizing issues when you receive our jeans, please get in contact with us right away and we will can exchange for another size or offer a return of store credit if you'd like. For international customers, there is an additional shipping fee for each of the rewards to cover the extra shipping and handling cost. If you'd like to return your jeans, you have to pay for the shipping cost of sending the item back to us. Please note that international customers are responsible for all duties, taxes, and fees that may apply to receiving their order.

Timing
Depending on the demand of our jeans, timing might be a small issue. We are starting production as soon as we hit our target and for those who order after the target is hit we may have to stagger the delivery dates accordingly. We hope you can understand as we're working with a relatively small factory and we don't want to sacrifice quality!

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question
247
Backers
$39,798
pledged of $20,000 goal
0
seconds to go
Fb_profile_picture.medium

See full bio

  • Pledge $10 or more
    You selected

    3 backers

    For pledging $10 you will receive a hand written card from us, thanking you for your support as well as a fabric swatch of our premium water resistant Japanese denim.

    Estimated delivery:
    Ships within Canada only
  • Pledge $30 or more
    You selected

    25 backers

    For pledging $30 you will receive our embroidered t-shirt made from the softest 100% Japanese combed cotton. It's heavy weight, yet flexible, soft, and breathable. The shirt comes in black with a black Second Narrow embroidered logo.

    Estimated delivery:
    Add $10 CAD to ship outside Canada
  • Pledge $160 or more
    You selected

    20 backers All gone!

    TAPERED FIT - SIZE 34 || For $160 you will receive a pair of Second Narrow jeans in the tapered cut. $160 is the discounted price for our Kickstarter community. We are also offering free exchanges for our backers. This is the early bird special, the first 300 people to order will get their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $160 or more
    You selected

    31 backers Limited (14 left of 45)

    TAPERED FIT - SIZE 30 || For $160 you will receive a pair of Second Narrow jeans in the tapered cut. $160 is the discounted price for our Kickstarter community. We are also offering free exchanges for our backers. This is the early bird special, the first 300 people to order will get their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $160 or more
    You selected

    28 backers Limited (17 left of 45)

    TAPERED FIT - SIZE 32 || For $160 you will receive a pair of Second Narrow jeans in the tapered cut. $160 is the discounted price for our Kickstarter community. We are also offering free exchanges for our backers. This is the early bird special, the first 300 people to order will get their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $160 or more
    You selected

    4 backers Limited (26 left of 30)

    TAPERED FIT - SIZE 28 || For $160 you will receive a pair of Second Narrow jeans in the tapered cut. $160 is the discounted price for our Kickstarter community. We are also offering free exchanges for our backers. This is the early bird special, the first 300 people to order will get their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $160 or more
    You selected

    7 backers Limited (8 left of 15)

    TAPERED FIT - SIZE 36 || For $160 you will receive a pair of Second Narrow jeans in the tapered cut. $160 is the discounted price for our Kickstarter community. We are also offering free exchanges for our backers. This is the early bird special, the first 300 people to order will get their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $160 or more
    You selected

    2 backers Limited (18 left of 20)

    SLIM STRAIGHT - SIZE 28 || For $160 you will receive a pair of Second Narrow jeans in our Slim Straight fits. $160 is the discounted price for our Kickstarter community. We are also offering free exchanges for our backers. This is the early bird special, the first 300 people to order will get their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $160 or more
    You selected

    6 backers Limited (14 left of 20)

    SLIM STRAIGHT - SIZE 36 || For $160 you will receive a pair of Second Narrow jeans in our Slim Straight fits. $160 is the discounted price for our Kickstarter community. We are also offering free exchanges for our backers. This is the early bird special, the first 300 people to order will get their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $160 or more
    You selected

    14 backers Limited (31 left of 45)

    SLIM STRAIGHT - SIZE 32 || For $160 you will receive a pair of Second Narrow jeans in our Slim Straight fits. $160 is the discounted price for our Kickstarter community. We are also offering free exchanges for our backers. This is the early bird special, the first 300 people to order will get their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $160 or more
    You selected

    20 backers All gone!

    SLIM STRAIGHT - SIZE 34 || For $160 you will receive a pair of Second Narrow jeans in our Slim Straight fits. $160 is the discounted price for our Kickstarter community. We are also offering free exchanges for our backers. This is the early bird special, the first 300 people to order will get their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $160 or more
    You selected

    6 backers Limited (39 left of 45)

    SLIM STRAIGHT - SIZE 30 || For $160 you will receive a pair of Second Narrow jeans in our Slim Straight fits. $160 is the discounted price for our Kickstarter community. We are also offering free exchanges for our backers. This is the early bird special, the first 300 people to order will get their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $180 or more
    You selected

    7 backers Limited (18 left of 25)

    THE J-CUT - SIZE 28 || For $180 you will receive a pair of the Second Narrow J-cut. This is the discounted price for the Kickstarter community. We are also offering free exchanges for our backers if the jeans do not fit. This will be the early bird special; the first 100 people to order will receive their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $180 or more
    You selected

    19 backers Limited (14 left of 33)

    THE J-CUT - SIZE 30 || For $180 you will receive a pair of the Second Narrow J-cut. This is the discounted price for the Kickstarter community. We are also offering free exchanges for our backers if the jeans do not fit. This will be the early bird special; the first 100 people to order will receive their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $180 or more
    You selected

    32 backers Limited (1 left of 33)

    THE J-CUT - SIZE 32 || For $180 you will receive a pair of the Second Narrow J-cut. This is the discounted price for the Kickstarter community. We are also offering free exchanges for our backers if the jeans do not fit. This will be the early bird special; the first 100 people to order will receive their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
  • Pledge $180 or more
    You selected

    15 backers All gone!

    THE J-CUT - SIZE 34 || For $180 you will receive a pair of the Second Narrow J-cut. This is the discounted price for the Kickstarter community. We are also offering free exchanges for our backers if the jeans do not fit. This will be the early bird special; the first 100 people to order will receive their jeans in Feb. (add 10$ for shipping within Canada)

    Estimated delivery:
    Add $20 CAD to ship outside Canada
Funding period

- (30 days)