Hi my name is Emily Joy. I am the founder of Joy Brownies. I started this company a year a half ago when I was diagnosed as Celiac. Celiac is a condition that occurs when gluten restricts a person's ability to absorb nutrients. What is gluten? Gluten is a component found in grains such as: wheat, rye, barley, and for some individuals they can be sensitive to all grains including rice, sorghum, oats and many more. We choose to only use tapioca and potato starch in our baking so that individuals with a Celiac condition can also enjoy our brownies.
When I made the switch to a gluten free lifestyle, my life flipped upside down. I couldn't eat anything I wanted anymore. Going gluten free forced me to check all the ingredients that were in the foods I was eating. I quickly realized there was much more than gluten in foods that was effecting my health in a negative way. In addition to gluten, harmful products such as soy, artificial flavors and colors, high fructose corn syrup, "natural flavors" that are not actually natural, and added preservatives are several of many ingredients that effect the human body in a negative way. This new found knowledge made me realize maintaining good health is not only about eating gluten free but also about finding foods that are made from safe and healthy ingredients.
I was born with a sweet tooth.
During the change to gluten free I went months on end without treating myself to something sweet. I tried finding tasty gluten free desserts in various grocery stores and shops. Not only were they extremely expensive but they didn't compare to the desserts my mom and I baked while growing up.
At this point, I realized I had to create the perfect gluten free brownie recipe at home. I started baking at least three times a week. I would let friends and family try my various recipes. When I finally came upon the perfect balance of a brownie I started receiving a lot of positive feedback. Friends and family would ask me to bake brownies for parties and would even mention that I should start a business selling my brownies.
So that's what I did. I started Joy Brownies.
Today, a year and a half later, Joy Brownies is a growing small business. We now have three gluten free brownie flavors: our Original (which was the brownie I first discovered) Mint, and Naughty (our dark chocolate brownie). In just a short time, Joy Brownies has grown significantly by our website, online store, and Facebook and Twitter pages. In just this past month, we are now selling our brownies at Whole Foods in Columbus, Ohio.
Starting the business wasn't easy. My fiancé, Creighton, joined the company about a year ago to manage the business elements. We had to get general liability insurance, which for an allergen free food product proved to be hard work. We also had to register our company legally and setup proper state and federal tax forms. When we started selling Whole Foods, we needed to purchase proper federal UPC's. As well, we needed creative custom logos and packaging designed. We used all of our own money to complete these steps.
It's amazing, but very overwhelming!
We don't have the resources to allow Joy Brownies to grow any further. We can't afford bulk ingredients, bulk packaging, and we can't keep up with the baking for the growing demand. In addition to this, we need larger mixers, ovens, and a bigger kitchen.
Our ultimate goal is to sell Joy Brownies nationwide so everyone can enjoy a Joy Brownie. With your help, our brownies will be on the shelves in your city.
Thanks for checking out our kickstarter page. Check out our amazing pledge offers and please help us reach our goal! Visit our website, "like" us on facebook and remember, every dollar counts.
If we don't meet our goal, we get nothing.
More about Joy Brownies
Where can I purchase Joy Brownies?
Currently, Joy Brownies are for sale on our website (www.joybrownies.com) and in Dublin, Ohio at Whole Foods.
Where are Joy Brownies made?
Joy Brownies are baked in Columbus, Ohio by our founder, Emily Joy.
What ingredients do you use?
Our brownies are completely gluten, soy, and nut free. In addition, there are no artificial flavors and colors, high fructose corn syrup, "natural flavors" that are not actually natural, and added preservatives.
A list of our ingredients can be found in the photo below.
What different flavors are offered?
We currently offer three varieties of Joy Brownies:
Original: An instant classic. Our Original Brownie has quickly become a favorite among those that love a balance of chewy and cakey consistency when taking a bite. The flavor has depth and a richness that both lovers of milk chocolate and dark chocolate will enjoy.
Mint: We have taken the flavors of mint chocolate chip ice cream and baked them into a brownie! Our Mint Brownie has a subtle hint of mint with the same consistency as our Original Brownie. It will more than satisfy your cravings for both chocolate and mint.
Naughty: Tastes so good, it's almost bad. Richer than our Original Brownie with a lingering dark chocolate taste. The consistency is similar to fudge. With the first bite you'll have the urge to eat the whole brownie on the second bite. Just try and tell yourself to slow down and savor it!
What does Joy Brownies have planned for the future?
We will be offering seasonal brownies and additional flavors, dry box ingredients, bake brownies at home kits, stickers, car magnets, t-shirts, aprons, dish towels, oven mittens, discount catering for parties, custom label stickers for parties & weddings, and more.
What makes Joy Brownies better than the rest?
Joy Brownies are gluten, soy, and nut free. They are freshly baked and never frozen. In addition, there are no artificial flavors and colors, high fructose corn syrup, "natural flavors" that are not actually natural, and added preservatives. Every ingredient can be bought at your local grocery store. When you try a Joy Brownie for the first time, you won't even realize it's gluten free. ♥