About this project
Hi, I'm Joseph Hoffman, founder of Hoffman Academy. Since 2010, tens of thousands of students around the world have been learning piano with my online lessons.
Have you ever wanted to play the piano? Lots of people do, and lots of people start, but too many of them don't keep going. Why? Music lessons can be expensive and inconvenient, and old-fashioned teaching methods can take all the fun out of learning music.
At Hoffman Academy we are reinventing how piano is taught, using today's technology combined with the innovative Hoffman Method. We also believe that music education should be available to everyone, which is why we keep our pricing at unbelievably affordable rates.
As a special deal for our Kickstarter backers, we are offering a Lifetime Premium Membership to Hoffman Academy 2.0 for just a $250 pledge--that's a lifetime of piano lessons at the cost of just a few months of traditional one-on-one lessons!
Your pledge to this project will go toward two things:
The Hoffman Method is a groundbreaking approach to piano teaching. It trains students not just how to play, but how to read, understand, and create music. But it's not just the method that makes these video lessons successful. Kids love the creativity and humor. Adults love the clarity and step-by-step teaching style.
So far, we've created a series of 120 video lessons, but with support from Kickstarter we plan to bring our total number of video lessons to 260 by the end of 2017. This will take Hoffman Academy students up to an intermediate level. After that, we'll keep adding more video lessons, all the way up to advanced levels.
Sure, video lessons are great, but what about getting feedback on your progress? Enter Hoffman Academy 2.0. Our team is currently designing a new interface that will deepen and accelerate your learning through interactive features like music learning games, progress tracking, and personalized practice instructions. Our new series of online games will turn what used to be boring drilling with paper flashcards into fun, interactive learning challenges. As you play, you'll earn points and level up through four categories of musical development:
These interactive features will be available beginning September 2016 as part of a new premium membership plan, which will cost $15/month. Premium subscribers will also be able to download the audio tracks, printable sheet music, and music theory worksheets that accompany the lessons, at no additional cost!
Backing us can save you thousands! Here's how:
We want to give you another option. Once we launch Hoffman Academy 2.0, your child will be able to take lessons from a master teacher, download sheet music, activity pages, and listening mp3 files at no additional charge, and have access to an online music learning app with music theory games, progress tracking, practice instructions, listening tracks, and all the lessons, available 24/7, whenever you want, for only $15 per month.
And now for the icing on the cake. Until March 10, if you back our Kickstarter at the $250 level, you get a lifetime membership to Hoffman Academy 2.0. That's a lifetime of piano lessons, and you'll never have to pay again!
We will only be offering lifetime subscriptions during our Kickstarter campaign, so back us now for your chance to get a great piano education at an unbelievable price.
I've made it my personal mission to develop a piano teaching approach that is fun but still produces excellent playing, one that is simple enough to be effective for a beginner but comprehensive in scope. I want to share it with the world, so that anyone who wants to learn the piano, can learn the piano.
- Teen & Adult Students
- Piano Teachers & Music Teachers
"I love the fact that the children start off with a bang by learning how to play a song in the very first lesson. The lessons are short, between 5 and 10 minutes each, perfect for children who are on the wiggly side... and easy to fit into everything else going on in your day."
– Meg Grooms, This Big Happy
"Mr. Hoffman has a gentle spirit that entices children to want to play the piano. He encourages children to interact by applying what he is teaching as he teaches it. His method allows children to begin playing songs during the first lesson."
– Angie McFarren, HOPE Homeschool Consulting Blog
"I have been teaching piano for a decade and when I found the Hoffman method, everything changed for me and my students. 35 Hoffman kiddos and counting in my piano studio down in San Rafael, Ca! Thank you so much Joseph and Kelly! We are so lucky to have your gifts."
– Danielle Rosa, San Rafael CA
"I am an elementary school general music educator in Music City, USA (Nashville, TN). I have been using Joseph Hoffman's piano course in my keyboard lab with the entire K - 4th grade student body and I couldn't be more thrilled with the experience so far... It's like having two music teachers at the school instead of one."
– Christopher Blackmon, Nashville TN
Thank you so much for supporting Hoffman Academy! We welcome any pledge, no matter how big or small. We've had a great time coming up with fun rewards to show you how much we appreciate your support.
Risks and challenges
We have a great team in place, with a proven track record of producing video lessons and web content. We also have a working prototype of our new interactive features, and our programmers are on target to have it ready for you to try it out by our expected release date.
Of course, as with any software development project, there will be unanticipated complications, but we are 100% committed to delivering a quality product as soon as we possibly can. We will need to test everything thoroughly and make sure it is stable on all platforms. We want you to be able to use the new Hoffman Academy anytime, anywhere, on any compatible device, totally bug-free. We think we're up to the challenge, and we hope you'll join us for the ride.Learn about accountability on Kickstarter
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