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Two concepts, one business. Bundled pizza kits for you to make a home or our mobile wood fired pizza available in Richmond, VA.
Two concepts, one business. Bundled pizza kits for you to make a home or our mobile wood fired pizza available in Richmond, VA.
124 backers pledged $6,569 to help bring this project to life.

About this project

Pizza Tonight! You bake or we make. Seriously good food. project video thumbnail
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$6,569

124

A business that grew from a gathering of friends, Pizza Tonight got its start as a monthly Pizza Club. The rules of Pizza Club were based loosely on Fight Club.  Club members were expected to make a pizza their first time at the event and to not talk about gatherings, for fear that it would get out of hand. Well it did get out of hand but in a good way. What started with a few friends gathering to eat wood fired pizza ended up with like-minded food and drink enthusiasts sharing special ingredients, artisan wine and beer, desserts and know how. 

The concept for Pizza Club was that, as the host, I would provide pizza doughs and sauces and come up with a theme for the night (pizza's based on fresh local ingredients or "your favorite pasta recipe" realized as a pizza.) Guests enjoyed sourcing the best ingredients and creating some amazing pizzas to share.

Pizza club went on for about 2 years until I got the idea to bring my Pizza Club concept to the farmer's market. I started taking business classes and looked into bringing the idea of bundled Pizza Kits to our local market. Dough and sauce were the perfect base to highlight all the amazing, fresh ingredients available from the other market vendors. 

We started in November 2010 selling our Pizza Kits to local CSA's and getting involved in winter farmer's markets. At the same time we started looking into the possibility of getting a mobile wood fire pizza oven. In March of 2011, we brought our mobile oven home and launched Pizza Tonight, On-Site, catering everything from birthday parties to wedding dinners and vending at two weekly farmer's markets

People love pizza! We had great success at the markets and started getting more and more catering jobs. 2011 was a fantastic year for us, and we were motivated to keep growing, getting pizza to the people, and giving back to the community.  We've shared our time and resources with several local organizations, like Tricycle Gardens, SCAN (Stop Child Abuse Now,) and Slow Foods Richmond.

Here are some of the intended uses for our Kickstarter fund:

Source more of our ingredients locally! We have been lucky to source so many of our ingredients locally, from Olli Salumeria to Dave and Dee's Mushrooms to Sausage Craft.  This past market season, we connected with even more local businesses and farms, working beside them week after week, and we'd like to see them represented on our menus!

Expand the business locally and regionally. Our kits, dough, sauce, cheese, and meatballs have been received so well locally, we'd like to bring that to even more locations.

Replace and improve our equipment, including signage, tents, catering gear and oven tools. These items take a beating and wear out fast.

Thank you so much for your consideration!!

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  1. Select this reward

    Pledge $10 or more About $10

    What!? $10 local backers you are the best! Come and visit us at the cart, and you can get either one pizza of your choice or a traditional marinara or white pizza packet.

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    13 backers
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    Pledge $20 or more About $20

    Not every backer is right around the corner from our oven. Some backers might not even want to be rewarded in pizza (I can't imagine it either, but it happens.) That's why when you pledge $20 or more, you can choose an awesome swag package: A Pizza Tonight t-shirt (black with our logo in white,) in a Pizza Tonight market bag (orange or green,) and a Pizza Tonight sticker. And of course, our t-shirts are flattering, durable, and expertly designed!

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    12 backers
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  3. Select this reward

    Pledge $25 or more About $25

    The reason $25 local backers are so awesome is because they all have impeccable taste and excellent fashion sense. These lucky backers will receive Pizza Tonight swag including a sticker and the coveted P.T. market bag but wait there is more... you also get your choice of either a fresh from the oven pizza or a traditional marinara or white pizza kit. Score! Non local backers will receive a market bag and a frozen marinara or white pizza kit sent to them via post.

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    49 backers
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  4. Select this reward

    Pledge $50 or more About $50

    It takes $50 to make me holla

    your name out when you stop by our shop to pick up your pizza party to go. Three pizza kits (marinara, white and sausage) plus house made mozzarella AND pizza bones (bread sticks) AND meatballs. Enough to feed 10 people at your house. We will include pizza tonight recipe cards for optimal deliciousness, even the coveted recipe for the fig and pig. (Local only)

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    11 backers
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  5. Select this reward

    Pledge $100 or more About $100

    $100 backers hold a very special place in my heart. They will each receive a golden punch card. This punch card is good for 10 (that's right 10) oven baked pizzas fresh from our cart. Anywhere we are set up that is not a private event, you can whip out your golden punch card and get a pizza. You will also receive a copy of the Pizza Tonight recipe book and learn the secrets behind our dough, sauces and assorted antipasti. (You may substitute marinara or white kits for a punch) (Local only)

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  6. Select this reward

    Pledge $500 or more About $500

    Lucky, lucky, lucky $500 backers. Did you know that you will be receiving a pizza party at your house with the cart? Yes! for $500 we will set up a wood fired pizza party at your house for you. 25 guest limit, 4 different kinds of pizza and assorted soft drinks for a 2 hour service. This is really the pinnacle of all prizes, really it is, believe me this is awesome. (30 mile radius from Richmond)

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Funding period

- (30 days)