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SEK 450,451 pledged of SEK 2,250,000 goal
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By Thobias Hoffmen
SEK 450,451 pledged of SEK 2,250,000 goal
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About this project

SO WHAT IS THIS?

Hi! Welcome! My name is Thobias Hoffmén and I’m a Swedish writer and director. I would like to tell you a little bit about a passion project, We R Animals*.

That's me!
That's me!

Animals*

*creatures, pets, bestial, carnal, erotic, fleshly, lustful, beasts, lunatics, maniacs, psychopaths, savages, brutes.

We R Animals is a film project that I have, on and off, lived with for about eight years now. It all started with the idea of doing short films in the same style as Tom & Jerry or Itchy & Scratchy, but it developed over time and eventually ended up being a complete world with a lot of cool characters and stories. Based on all these ideas I wrote a first draft for a full length feature, which attracted a lot of interest. So in 2010 I ended up selling it to a big production company. However since I kept on wanting to do this as an r-rated film with animatronic puppets it was really hard to convince regular film financiers to invest in the project.

I moved on to work on other projects, but in 2015 I got the rights back and I then took my own money and shot the pitch you can see at the top of this page, and thanks to that one I managed to get a small amount of money to create the conceptual teaser-trailer (which you can see above) and teamed up with Academy Award nominated producer Mathias Fjellström.

And all this leads to this campaign. With it, we're hoping to speed things up.

Still from the teaser
Still from the teaser

ALL RIGHT! TELL US MORE. WHAT’S THE MOVIE ABOUT? 

Ever since we crawled up from the sea, and down from the trees, the gap between man and animal have become bigger and bigger. While humans have gone to the moon and invented smart phones animals are just hopelessly underdeveloped.

Or, is that really the case? We R Animals tells the story of a different reality. They’re not as stupid as they might seem and they’re definitely not as cute and innocent as they appear to be. Being cute is actually something they’ve learned to benefit from since a lot of the ”cute-animal-video-clips” you see on the web are in fact produced by the animals themselves. Much like the porn industry, this is a nasty business where shady animals earn a lot of money on ads and treats their stars like shit. Welcome to the nasty ”cute animals film industry”!

Flash, a seemingly harmless, sphynx cat is one of these cute animal film producers and he has just found his new star, a bunny named Leah. Leah lives an unhappy life at a circus where she’s never experienced any kind of love. Flash decides to kidnap her but nothing goes according to plan and this creates a chain of reactions filled with revenge, murder and mystery.

Leah ends up in the middle of a conflict between Flash and his partners and a gang of vampire bats on a hunt for an emerald that they think possess magical powers.

We R Animals is a movie that mixes humor with action, crime with fantasy and the movies we grew up loving with the movies of today.

Still from the teaser
Still from the teaser

OK! SOUNDS INTERESTING. BUT PUPPETS? LIKE THE MUPPETS? 

No, this is not the Muppets. We’ll use puppets, but in another way. Have a look at the teaser and you’ll get an idea of how it will look.

You can also take a look at the behind the scenes film below, and see how they are created. The puppets will get made by my dear friend Niklas Hermansson and his crew at Fixas.

 

COOL! SO NO CGI AT ALL?

Well, yeah, we will be using CGI as well. I think that a clever mix is the best way to go and it also will give an unique look and feel to the movie. We’ll use practical effects as much as possible and when it’s necessary, we’ll do touch ups with CGI. But no, I don’t wanna make the characters as CGI-creatures. They’re gonna be puppets.

The end result is what matters, and if that involves some CGI so be it. I’m looking for a unique tone here and I think a mixture of old and new techniques are the way to go.

Like this for example, how we created the throne-room in the teaser. 

We built a foreground-miniature, and then a life-size throne for the puppet. After that we filmed a puppet in front of a green screen and put him in, and made a set extension. Tadaaa, great mix. A good example of a great collaboration between the guys at Fixas and the excellent vfx-people at Goodbye Kansas.

For the cyborg-dog, we made a miniature cyborg and built a miniature set for those shots. For the shots with the dog we built a life-size set and then used a hand puppet. 

Good mix!

SO WHY KICKSTARTER? 

In 2010 a bunch of stills from a test shoot was spread across the web, they went viral and attracted some interest to the project. However back then I didn't even have a script that I was satisfied with yet, and it was also before crowdfunding was a thing, so there were no real way to use that interest for financing the project. 

After that We R Animals has been lying in the background while I have done lots of other stuff. I wanted more experience in directing, and I wanted to find the right techniques to make the film as good as I know it can get, but also as cheap as possible. 

So in recent years I have worked with a lot of different things. Web-series, TV-series and features. A lot of it praised and award-winning here in Sweden. 

I'm ready for We R Animals now. I have over the years gotten me a fine network of people who’ll now be involved in this film. People you can read more about later in this text under ”crew”. 

So yeah, we want to KICKSTART this movie, with the help of kickstarter and you guys. Basically to speed things up and to be able to work on it not only in our spare time.

GOALS 

Ok, so I have a real grand vision for this project, but making this film into the glorious feature that I’ve envisioned will most definitely cost a lot more than I’ll be able to finance through a crowdfunding campaign. 

However, there’s a lot of stories to be told with the characters in the ”We R Animals”-universe. So as a first goal for this campaign I’m aiming to make shorter films. I'd rather make good short films instead of trying to make a longer film with a lot of compromises.

But, of course, I still have the ultimate goal set on making this into a feature.  It might be a long journey, but please join me on this quest and I'll make sure it’ll be worth it!

Basically, the more money we can get, the closer to the feature we’ll get. Every dollar (!), everything raised in this campaign will be used in my quest for making the feature. Either through shorts that will convince people to invest in the feature, or by making the feature right away! That’s the best way to do it.

REWARDS

!!!Keep in mind!!! All pledges are based on Swedish currency! The amounts in dollars below are estimates. When you choose your pledge on the right you will always see the current value. The exchange is about 1 USD = appr. 8.50 - 9 Swedish crowns.  !!!

In the list below you can see a summary of all the rewards. As a lover of collectibles and stuff myself, I’ve made sure to offer things that I would love to own as well. 

Almost all of the rewards below will be produced exclusively for this campaign! So get on board now!

UPDATE REGARDING DVD/BLU-RAY

You can now get the film on regular DVD or Blu-ray.

So if you already have chosen the digital download, but rather want it on DVD/Blu-ray, you can now manage your pledge and upgrade!

But what does this mean for the Super-exclusive-kickstarter-limited-DVD/bluray?? Well, it's still as limited and exclusive as before. Only 250 of them will get made. But we will now also throw in the poster in that pledge! And have a different cover as well. And yeah, it will be signed and numbered, which the regular one won't be.

UPDATE REGARDING "PUTTING YOUR NAME IN THE CREDITS"

You can now put your name in the credits for approx $50 USD (440 SEK)! All the pledges above this tier will also have their name in the credits!

NEW REWARDS!

A thank you card! Signed by me. And yes, all of you who've already chosen a pledge above the 215 SEK-tier will get this one as well.

And we also have this wonderful option. 

ADD-ONS!

Build your own package of rewards with add-ons!

You can add a reward to your pledge level by simply choosing an amount to add and answer a survey at the end of the campaign to let us know what item you want.

ADD-ONS INSTRUCTIONS: To add an add-on to your pledge, follow those steps:

1) Press the “Manage Your Pledge” button above. If you have not pledged yet, it will say “Back this Project”.

2) Increase your pledge in the “Pledge Amount” box by the total of the add-on you want to add.

3) After the end of the Kickstarter campaign you will receive a survey that will ask you questions so that you can explain how you would like the add-on money assigned.

CREW

Writer & director: Thobias Hoffmén

The man behind We R Animals is Thobias Hoffmén who’s also written the script and will direct the film. He has, among other things, created popular series for SVT (Swedish Television) like the award winning Hoppas Farfar Dör (We Wish Our Grandpa Dies), and the critically acclaimed Insiativet (Almost Heroes).  

He is currently working as a writer/director at BOB Film AB in Stockholm.

Producer: Mathias Fjällström

Mathias Fjellström is a producer/director with experience from working with commercials for big brands like Adidas and Coca Cola and he has also a excellent track record as a producer of short films by internationally acclaimed directors like Patrik Eklund and Amanda Kernell. His short films has participated- as well as won prices at big prestigious festivals like Sundance and Cannes and in 2010 he was nominated for an Academy Award for Patrik Eklund’s Instead of Abracadabra.

SFX & Puppets: FIXAS 

Niklas Hermansson and Fia Reisek are the founders and owners of FIXAS, together they have more than 20 years of experience in special effects and prop making.

They have previously worked on projects like The 100 Year-Old Man Who Climbed Out the Window and Disappeared, Let the Right One In and many more!

Lead Puppeteer: Robert Tygner

Creating the puppets is one thing, but bringing them to life on set is another! It’s so important to have a brilliant puppeteer and here we have one of the best! Robert has worked on films like Labyrinth (!), Where the wild things are, Hitchhikers guide to the galaxy, little shop of horrors, The muppets, and come on, he was the one who puppeteered Splinter in the Turtles film!

VFX: Goodbye Kansas Entertainment Group

The Goodbye Kansas Entertainment Group consists of Fido, Bläck, Imagination Studios and Infinite Entertainment, with studios in Stockholm, London and Hamburg. They provide VFX, CGI, motion capture and animation for film, TV, commercials, advertising, computer games development and marketing.

They have previously worked on projects like The Walking Dead and Kung Fury. And many more!

CREDITS FOR THE KICKSTARTER PITCH FILM

Written & directed by Thobias Hoffmén

SFX & Puppets: Niklas Hermansson, Pernilla Fischer, Fia Reisek, Fixas

VFX & Grade: Daniel Bladini, Goodmotion

DOP and Editing: Carl Fristedt, Glada Gatan

Music & soundmix: Jonas Wikstrand

Voiceactor - the bat: John La Briola

Actor - the investor: Alan Adler

Actor - Flash: Christoffer Nordenrot

Special thanks to: Christoffer Sandler

CREDITS FOR THE PROOF OF CONCEPT TEASER

Dog: Schiaffino Musarra, Vampire King: John La Briola, Vampire Bat: Alan Adler, Cyborg-Pug Lindsay: Eleni Young

Writer/director: Thobias Hoffman

Producer: Mathias Fjellström, Production manager: Susanne Karlsson

Storyboard-artist: Janne Widmark

DoP: David Grehn, Gaffer: Jonas Björne, Camera-assistant: Erik Sjöstrand, Behind-the-scenes: Robin Fjällström

Set-design: Elin Bergman, Carpenter: Leonard Nilsson

Puppets & sfx: Fixas, Niklas Hermansson, Jakob Petersson, Lars Carlsson, Oskar Wallroth, Alizandra Platin, Jonas Frykberg

Special thanks to: Christoffer Sandler & Jonas Wikstrand

Editor: Nils Moström

VFX: Goodbye Kansas, Tom Olsson: Executive Producer, Hanna Bengtsson: Producer, James Prossner: Line Producer, Tomas Näslund: VFX Supervisor, Henrik Klein: compositing & conform, Fredrik Höglin: compositing, Aleksandra Czenczek: compositing, Natalie Macdonald: compositing, Teo Mathlein: DMP, Emeric Saint-Germain: DMP

Color grading: Emmy Kindstrand, BOB Film

Music & sound: Jonas Wikstrand

Co-producers: Film i Västerbotten, Film i Dalarna, Fort Knox, Infinite Entertainment, Salmonfox

Equipment supplied by Dagsljus

Shot at Matiné Film & Television Studio in Falun, 2016

Be sure to follow us on:

Facebook: www.facebook.com/weranimals

Instagram: @weranimals_offical

Contact:

backers@weranimalsmovie.com

inquiries@weranimalsmovie.com

info@weranimalsmovie.com

Risks and challenges

Of course there will be risks with investing in this, like it always is when making movies. But here’s what we do to minimize those:

First of all we are professional film makers and have no illusion of the effort needed to make this happen. The film will be executive produced by David Sandberg, the man behind the world wide crowdfunding hit sensation “Kung Fury”. David will both work with the project creatively, but will also share his experiences on how to handle a crowdfunded project.

The budget is quite dynamic. We’re aiming for making the film with advanced animatronic puppets and high quality equipment as well as well crafted set design, but the film can of course also be made cheaper by using less advanced equipment, shot a lot of stuff on location and, most important, using less advanced puppets. This might give some limitations to the style and tone of the film, but it won’t change the characters and the story and those are the most important things, This also means that the more money we get the cooler looking movie we’ll get.

The biggest risk in the project is that it might be hard to make a proper time plan at this point. However this is what we’re aiming for:

If the first goal is reached: The short film will be finished in 2018.

If the first stretch goal is reached: The prequel will premiere in 2018.

If the second stretch goal is reached (The full feature): This is the hardest one to predict, but we’re aiming for a premiere in late 2018.

Our plan is also of course to be as transparent on how everything is coming along. This will be communicated via the behind-the-scenes-film that is a part of the rewards and via updates on social media outputs.

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  1. Select this reward

    Pledge SEK 26 or more About $3

    Why not?

    A cheap way to say that you´re a part of this movie

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    Pledge SEK 90 or more About $10

    Production diary

    You're now part of the club and I want to show you the process, from start to finish! You'll also get casting and production news first.

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    Digital shooting script

    We will send this out on the day of the movie´s release. Read it or remain unspoiled, the choice is yours.

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    A PERSONAL THANK YOU CARD!

    NEW REWARD:
    You'll get a beauuuuuutiful black and white photo of Flash the cat, with a personal "thank you". Signed by the director.

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    Digital copy of the film.

    Which film all depends on which goal we reach. Either the 10min short film, the 20-30min short film or the feature length film!

    Plus the script and the video diaries!

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    Pledge SEK 250 or more About $28

    A "dick pic" from Flash the Cat.

    NEW REWARD: And here’s a signed "thank you card” for those of you who fancy dick pics.

    For $30 you get a beauuuuuutiful black and white photo from the character Flash the cat and his dick. Ok, it’s not beautiful, but it’s funny and buying a cat’s dick pic for 30 bucks to help a film get made makes you interesting. And smart. And handsome.

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    Pledge SEK 350 or more About $40

    Concept art print!

    Awesome A3 size print of one of the concept art pics from Pär Olofsson. Pic your favorite!

    When the Kickstarter campaign ends, we'll get in touch with you so you can tell us which one you want.

    Plus everything up to the 215 SEK-tier!

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    Awesome T-shirt! Cat-edition!

    Cool t-shirt with Flash the cat (design by Pär Olofsson).

    Plus everything up to the 215 SEK-tier!

    When the Kickstarter campaign ends, we'll get in touch with you so you can tell us your preferred model, size, etc.

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    Awesome T-shirt! Bat-edition!

    Cool t-shirt with the vampire king and Leah. (Design by Pär Olofsson).

    Plus everything up to the 215 SEK-tier!

    When the Kickstarter campaign ends, we'll get in touch with you so you can tell us your preferred model, size, etc.

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    Regular DVD/Blu-ray

    Plus the script, the video diaries, and the digital download!

    Which movie will be on the regular bluray/DVD depends on which goal we reach. Either the 10 minute short film, the 20-30 minute prequel film or the feature length film!

    And we’ll also try to put as much as we can into it, extras, bloopers, making of, commentaries etc.

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    Pledge SEK 440 or more About $50

    Put your name in the credits!

    We will have a segment in the end credits named backers! The plan is that we’ll write the number of backers there, and right under that number we’ll write the names of the backers who choose this reward.

    Put your name in there!

    Plus everything up to the 215 SEK-tier!

    This reward is also included in every reward above the 440 SEK-tier!

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    Exclusive kickstarter poster!

    An amazing, exclusive, kickstarter poster. This will ONLY be printed for this campaign, and can not be bought later on!

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    Pledge SEK 700 or more About $79

    All three Concept art pics!

    Why choose one when you can have them all?All three pics of Pär Olofsson concept art. All is size A3.

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    Pledge SEK 1,020 or more About $115

    Limited variant poster!

    I love this one! The poster, but in a variant edition, limited to only 1000 pieces! They will be numbered and signed! Only 1000! Think about how much you could sell those babies for on eBay! (Or you know, keep it, because it’s awesome.)

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    UPDATE REGARDING LIMITED DVD/BLU-RAY!!

    Please note! Since we're now offering a regular DVD/Blu-ray as well, we have decided to upgrade the limited pledge! That pledge will now also include the poster! And it will also be signed!

    The limited DVD/Blu-ray will also have a different cover. Signed, and numbered!

    This update regards the limited DVD/Blu-ray!

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    Limited-DVD/bluray!!

    Super-exclusive-kickstarter-limited-DVD/bluray!! Plus the script, the video diaries!

    Which movie will be on the bluray/DVD depends on which goal we reach. Either the 10 minute short film, the 20-30 minute prequel film or the feature length film!

    Why is this so damn expensive? Well, frankly because we actually don’t wanna make bluray’s and DVD’s. At least not a lot of them. They’re expensive to produce and ship. So we’ll have this cool pledge for the few of you that really wants the film on this medium. This will be super exclusive and can’t be bought after the campaign, numbered and signed!

    And we’ll also try to put as much as we can into it, extras, bloopers, making of, commentaries etc.

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    Bust of Flash the Sphynx Cat!

    Cold-cast bronze statue! Limited to only 100 pieces! 8 inches tall (20 cm). It weighs about 2.2 lbs/1 kg!

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    Bust of Leah the bunny!

    Cold-cast bronze statue! Limited to only 100 pieces! 8 inches tall (20 cm). It weighs about 2.2 lbs/1 kg!

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    Bust of the Vampire King!

    Cold-cast bronze statue! Limited to only 100 pieces! 8 inches tall (20 cm). It weighs about 2.2 lbs/1 kg!

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    Pledge SEK 1,360 or more About $154

    Bust of the cat ninjas!

    Cold-cast bronze statue! Limited to only 100 pieces! 8 inches tall (20 cm). It weighs about 2.2 lbs/1 kg!

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    Pledge SEK 2,600 or more About $294

    Get your name in the movie!

    Increase your street cred by getting your name or nickname in the movie! This can be in form of graffiti writing on a wall in the background, a document or on a street sign. Your name will be a permanent part of movie history. Note that we will not include anything offensive (well of course we will, but there’s limits you know).

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    Pledge SEK 2,600 or more About $294

    Video Message!

    Time to get personal. Get a 20 second video where someone of the characters will say whatever you want. Nothing too offensive or commercial though.

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    Pledge SEK 3,500 or more About $396

    Animals and chill

    Hang out with the cast and crew at a private advance screening of We R Animals in Stockholm, Sweden! We'll have a drink, talk about the universe and watch the movie together, it'll be awesome! --- You will have to provide your own travel and accommodation in Stockholm.

    Plus everything up to the 215 SEK-tier!

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    Pledge SEK 25,500 or more About $2,884

    Associate producer

    Associate producer.

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    Pledge SEK 35,000 or more About $3,958

    A puppet of you

    We’ll make a puppet that looks kinda like you, and your name! And you’ll get the puppet when we’re done! What kind of animal? We’ll see.

    Plus everything up to the 215 SEK-tier!

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    Pledge SEK 35,000 or more About $3,958

    Immortalize your pet

    This is a cool one! Do you have a pet that you would like to immortalize? Well, here’s the reward for you! We’ll make a puppet based on your pet, the look, personality and name. And give that puppet a role in the film! And you’ll get that puppet after we’re done!

    Plus everything up to the 215 SEK-tier!

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    Pledge SEK 35,000 or more About $3,958

    Sphynx the Cat! (The actual puppet!)

    You’ll get the sphynx cat from the trailer and the pitch film! The one and only! A puppet that costs 10 000 USD to just create! And it got a hole in it’s ass, that’s all we’re saying!

    Plus everything up to the 215 SEK-tier!

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  28. Reward no longer available

    Pledge SEK 35,000 or more About $3,958

    The Bat King! (The actual puppet!)

    You’ll get the sphynx cat from the trailer and the pitch film! The one and only!

    Plus everything up to the 215 SEK-tier!

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    Reward no longer available 1 backer
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  29. Reward no longer available

    Pledge SEK 35,000 or more About $3,958

    Leah the bunny! (The actual puppet!)

    The bunny from... yeah you get it by now!

    Plus everything up to the 215 SEK-tier!

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    Ships to Anywhere in the world
    Reward no longer available 1 backer
    SEK
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  30. Select this reward

    Pledge SEK 35,000 or more About $3,958

    Pug Cyborg (The actual puppet!)

    It's a miniature rod puppet used in the teaser trailer. 24 inches tall! (60 cm).

    Plus everything up to the 215 SEK-tier!

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    Limited 0 backers
    SEK
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  31. Select this reward

    Pledge SEK 44,000 or more About $4,976

    A voice in the movie

    Give your voice to an animal in the film! You will provide your own travel and accommodation, if we can't come to you.

    Plus everything up to the 215 SEK-tier!

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    Limited 0 backers
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  32. Select this reward

    Pledge SEK 85,000 About $9,612

    Co-Producer

    Get your name on posters, imdb, and more!

    Plus everything up to the 215 SEK-tier!

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    Limited 1 backer
    SEK
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Funding period

- (30 days)