Production & Launch

We have a beautiful working prototype and we're encouraged by the feedback from people we speak to. This Kickstarter campaign is our opportunity to finesse the product before production and of course get that funding boost that can fast-track our production.

Once we're funded we will be able to quickly manufacture the first snappgrip batch and ship them to our project backers. We are fortunate that we have good connections with proven manufacturing facilities in the far east allowing us to quickly manage production, QA and shipping without learning these processes along the way. If you check our team biography below you'll see that we've been involved with consumer electronics design, manufacturing and distribution for a while so although the unexpected will always find ways to trip you up, if this funding programme is successful, we will be repeating processes that we've undertaken at other times in our careers.

Please Give Us Feedback!

We're really excited by this project. The prototype looks great, handles brilliantly and works well. We don't believe we're proud parents of an ugly baby.  The feedback we keep receiving from prototype previews seems to validate our excitement. There's nothing like getting feedback from potential customers however and getting reaction to the product is very important to us as part of the Kickstarter process.

As we've highlighted above, we're especially interested to receive feedback about:

• What other handsets you'd like to see
• Photography apps to target and work with 

and we're interested to gather as many project comments as we can.

Building a Business

Using snappgrip

We've found that using our prototype is extremely comfortable and it works well. The industrial design and product name gives a clue to what the product does and we think that the target retail price (£69 / €79 / $99) is realistic for the physical quality and functionality of the product. We're hopeful that this will be the first of several products in this range and a good start for our venture.

Retail

As we go through the Kickstarter programme we'll be pulling together a web retail site so that we can sell directly once we know that we are in production. We also have good contacts in various retailers and distributors so we aim to make snappgrip an easily available mass market product.

Accessories

Through our e-commerce store we will offer a range of complementary accessories including:

- a carrying pouch for the snappgrip controller

- a snappgrip-branded mohzy loop USB/micro-USB charging cable

- a snappgrip-branded mini-tripod

and we envisage this line up as presenting a good set of pocket-sized photography equipment. We will also offer the snappgrip case as a solo item so that multiple handset households can share a single snappgrip controller.

We're making various accessories and combination sets available as pledge rewards for this Kickstarter campaign.

The Team

My business partner Rex Chen and I have long term experience in designing consumer electronics products and bringing them to market. This may be why I have no hair left and he works 36 hours per day...

I ran a UK-based distribution business for a number of years that was adept at spotting and launching new innovative products. We launched the Slim Devices Squeezebox in 2002 (that was subsequently acquired then discontinued by Logitech), Skullcandy headphones in 2003 and I was a co-owner of Dension Audio Systems where we created the world's first in-car iPod integration kit in 2003 that sold over 2m units under our own brand and to car makers.

Rex is based in China and has strong experience in designing and manufacturing OEM products for famous brands and managing teams of engineers and developers.

After working together on various projects, we've decided to combine our resources to bring our first product to market. We've set up a new company - cooltopia Ltd - which will design, manufacture and sell our products. snappgrip is our venture's first creation and we're inspired by the opportunity that Kickstarter brings, allowing us to get instant feedback and accelerate product launches. 

snappgrip - a project from cooltopia - a world of cool products