About



ReelCase allows you to capture your favorite moments by providing the convenience and accessibility of having your iPhone right by your side. The iPhone is one of the most used cameras in the world. Before creating ReelCase, we experienced the problem of not being able to efficiently access or take our phones when we need them the most.

ReelCase allows you to never miss a beat. Giving you the ability to focus on your daily activities while still maintaining the accessibility and protection of your iPhone.

While most traditional cameras have a strap, ReelCases' retractable lanyard provides the same capability and more. Allowing you to never miss the great and important moments in life.


ReelCase is equipped with an integrated retractable lanyard. The pull mechanism can be locked and retracted at any point up to 28-inches.





1. Comfortable & Accessible - You can comfortably wear your iPhone in a multitude of ways while ReelCase provides 100% protection.

2. Secure & Connected - ReelCase is secure enough to operate in extreme environments and still allows you to stay connected to your iPhone.

3. Capture your moments - Make sure you never miss a moment. ReelCase gives you quick access to your IPhone like never before.

4. Hands-Free Protection - ReelCase provides you with hands-free protection while still enabling convenient access to your iPhone.

5. Convenient Use - No need to dig around in your pockets in search of your iPhone, ReelCase is always there and leaves you without having to worry about dropping your phone.



*All backers will be emailed after the campaign regarding all rewards*

The idea of ReelCase was developed at a motorsport event. Founder Zach Chavez caught himself constantly putting his phone back into his pocket. This was very inconvenient and led him to miss many photo opportunities and exciting moments. He immediately realized that there must be a better way of accessing his phone. He knew he wanted a lanyard for his device but did not want to deal with a tangled and unorganized string. Soon after he started drawing up sketches and ideas to see if he could make this happen. He looked up retractable reels and quickly got to work, and soon had a working prototype from scratch parts. During the prototype phase we realized ReelCase could be used in a variety of ways and not just for mobile photography.

The process of developing our prototypes started with our initial sketches. Soon we realized what the ReelCase should look like and we began our CAD drawings. From there it was a process to perfect the product. We made a variety of different prototypes before reaching our final samples. We're now ready to start producing ReelCase.

While still performing it's main job by protecting your iPhone, ReelCase adds an innovative integrated lanyard to create next level usability.

Special Thanks:
- Launch Labs.
- JuiceBoxx Inc.
- Chance McCullough (Audio Engineer) // www.beatsbychance.com
- Kevin Cho (Marketing Analyst)
- Kevin Mullen / James O'hara / Craig McGowan / Josh Oxton

Supporting us with a pledge will help us raise funds to cover injection molding costs and all tooling costs from our manufacturer.
Extra funds will help us get started on a few other ReelCase products we believe are important. Funds will also help us grow and enhance our product!
Every pledge means the world to us & ReelCase™ thanks you for the support!
Disclaimer
iPhone, Apple, and Apple logo are registered trademarks of Apple Inc.
Risks and challenges
We at ReelCase™ take this product very seriously. It is our responsibility to make sure we deliver the best products in a timely manner and build trust with our customers.
We have already been working closely with the manufacturer and have expended all our own personal savings to continue the process. This will allow us to ship the iphone 5/5s shortly after the campaign ends rather than making customers wait for the tooling. All the minor modifications have already been corrected and are ready to ship when mass production is done.
Not fulfilling our funding goal is a huge risk, although we believe we have put in the time and work to get this product off the ground and rolling!
We're ready to go! We just need backers like you to help fund our project so that we can get started.
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Funding period
- (35 days)