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One bag - Five modes. Versatile, Stylish and Practical. hybe changes in Shape, Size and Function for everything the day throws at you.
One bag - Five modes. Versatile, Stylish and Practical. hybe changes in Shape, Size and Function for everything the day throws at you.
One bag - Five modes. Versatile, Stylish and Practical. hybe changes in Shape, Size and Function for everything the day throws at you.
121 backers pledged £5,284 to help bring this project to life.

About this project

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HYBE | The 5-in-1 Shape-Shifting Convertible Bag

£5,284

121

Maybe you're packing for a long weekend away and wish to downsize to a smaller bag for strolling around once at your destination.

Maybe you need some extra space for that unexpected gift, and need to quickly upsize.

Maybe you just fancy a different fashion style, because you can!

Stress no more. A single bag comes to the rescue.

With hybe's patented convertible system, there's no excuse for not having the right bag for every occasion. Hybe transforms in shape, size and function to adapt to your day.

 

 

 

 

 

We have designed a hybrid bag that shape-shifts according to your every day needs. From your casual tote bag, to your cool gym bag, from your chuck-it-all-in sling bag, to your own personal picnic mat or gigantic storage pod. Use hybe, your way.

 

This stylish everyday bag, can be worn over the shoulder or held with carry loop handles. Roomy enough to fit your essentials and then some, and comes with internal zip pockets to keep your valuables safe and accessible. Stand out from the crowd.

  

 

This fashionable long body bag is worn on the shoulder, and is ideal for when you need to upsize your tote capacity. A perfect gym buddy, great for carrying cumbersome equipment such as sports rackets, or a yoga mat, and great for beach days and festival fun. Laid-back, cool, and oh so fashionable.

 

 

This comfy wrap-around bag comes with an adjustable cross-body strap for assisting with heavier loads. Great as a carry-on baggage, short breaks or a Summer getaway. Your perfect travel companion.

 

 

The clever lay-bed provides a personal protective mat to sit on, great for those ad hoc adventures. Scooch your items to the base of the bag to create a little headrest or lumber support. Just lay back and relax.

 

 

Perfect for stashing kids toys away. The vibrant two-colour large sacks have a friendly feel and help you hide clutter simply and safely. Effortless fun storage.

 

 

 

 

 

 

 

 

Hybe is available in two materials.

 

Hybe is available in five dual-colour combination options.

 

 

 

 

We will do our best to deliver your chosen colour, however it's possible that we may not be able to give all backers their first choices. We will send out a backer survey once the campaign has ended to establish preferences and collect other details such as postal addresses.

 

Hybe is the perfect combination of fashion and function, making style effortless.

 

 

 

 

Designed with the user in mind, each carry mode comes with a different handle style to complement the bag's size. From handy tote loops to body hugging cross-body straps

Our range of fabrics, styles and colour choices make your hybe the perfect carry companion whoever you are, wherever you go.

 

 

We've added two internal zip pockets large enough to fit an iPad mini or Kindle so you can keep your valuables safe and accessible, whichever mode you choose to wear.

 The personal Lay-bed folds open to a 60cm x 55cm flat mat.

Our hook & loop system along with stylish chunky button fastenings keeps the bag secured in each configuration.

Convert between 15L Tote, 25L Sling, 30L Duffel, and 60L Storage bag.

 

  

 

 

 

 

 

 

 

A more sustainable approach to fashion.

We are strong believers that less is more, and that products can and should be beautiful. We find inspiration in life hacks and love products that combine beauty with function, and can be used in many ways. Our philosophy is “why use two when one will do?”. So, we decided on designing a lifestyle bag, inspired by the Japanese art of origami, that is both multi-functional yet practical, stylish yet sustainable.

Rethink Consumption

There is a growing trend for owning stuff that is much more versatile. At the same time, fast fashion is taking over the world and as a result consumers are spending more and more on products that are being used less and less. Hybe shape-shifts into 5 different modes, giving consumers the choice to use the same bag in many different ways. It’s a life hack to switch your style easily, and be prepared for everything the day throws at you.
 

 

Hybe is the first lifestyle brand from Bag Reborn Ltd., a pioneering sustainable product design company focused on developing the next generation of beautiful, versatile, and practical lifestyle products for the fashion and leisure market.

Founded in 2011, Bag Re:Born has won a number of awards for innovation and sustainability. The team has over 50 years combined experience in product design, business, and marketing.

Based in the South East of England Founder & CEO Richard Simmonite, CFO & Chairman Geoff Spink, and Head of Brand Alex Kakavelakis, are on a mission to fuse style with purpose, and provide sustainable solutions to everyday problems.

 

 

 

Shipping charges within the UK are £4 or less per bag. Shipping charges outside the UK depend on your location. We have preloaded shipping rates for all countries, but feel free to email us at hello@hybe.co.uk if you think there is a mistake or want to discuss further. 

 

Why are we on Kickstarter?

We've already done a lot of the hard work that goes into designing and launching a new product

We're asking the Kickstarter community to help us bring this bold new idea into the world and make hybe's first collection a great success. For you it means you get hybe first, at a discounted price from the normal RRP.  For us reaching our goal will mean we can raise the funds to cover our manufacturer’s minimum order requirement and kick start a sustainable business for the future. We're looking forward to building a whole range of hybes in different design and material combinations going forward. Pledging on Kickstarter is totally safe. Unless we reach our goal, no money will be taken from your payment card. If we don't reach our goal, the campaign goes unfunded. So every single pledge matters greatly to us!  

 

Risks and challenges

Kickstarter is a rewards based crowdfunding platform that allows creators to fund awesome projects like ours. It's a helpful way for us to gauge customer demand when we launch a product and attract pre-sale revenue - your pledge goes into a total pot which will be put towards the cost of producing and distributing the product.

We have calculated the minimum amount of funds needed for us to to go into production, and if we don't meet this goal, you won't be charged. Kickstarter places a temporary block on your card for the amount you pledge until the campaign has ended. And if we don't reach our goal the campaign goes unfunded and no money will be taken from you.

The world makes making stuff look easy. But designing and manufacturing novel complex products does't come without challenges. That's why we've chosen to launch our product now, once most of the hard work [R&D - prototyping, market testing, sourcing, sampling] has been done, and now we have a high degree of confidence in the final product. We are currently poised for production, having produced multiple rounds of product prototypes with our high quality manufacturing partner (that's why we can show you hybe photos and videos on this site - also take a look at the Prototype Gallery for a detailed view).

If you pledge, it will take a few months to receive your bag. This is because of the time it takes to manufacture hybe and ship it out (see our Production Timeline). Our aim is to get your hybe to you early August to ensure you have time to enjoy it this Summer. We have included a big chunk of contingency into that timing but should any issues occur that result in a delay to our production or delivery we will keep you informed.

Once the campaign is finished, we will get in touch to ask you about your preferred choice of material and colour options. We will do the best we can to accommodate, however in some cases this might not be possible. Thank you in advance for any required patience. And feel free to write our customer support hotbox (hello@hybe.co.uk) with any concerns or questions.

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Support this project

  1. Select this reward

    Pledge £5 or more About $6

    Thank You

    Thanks so much for your support! We will send you virtual hugs, good vibes and a tonne of appreciation.

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  2. Select this reward

    Pledge £20 or more About $25

    Summer Party Invite

    Join us for our Inaugural Summer 2017 Beach BBQ Party on Sunday 6th August - Brighton Beach!

    We'll provide the party atmosphere, refreshments and picnic goodies; you just need your sandals, swimwear and suncream (weather permitting), and a big old appetite. Oh and of course remember your own hybe bag for your booty comfort on them there pebbles!

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    Limited 6 backers
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  3. Reward no longer available

    Pledge £32 or more About $40

    SUPER EARLYBIRD - Time Limited!

    Get hybe in your choice of 100% Cotton or 100% Polyester (see style colour chart for all available options) and save £33.00 per hybe.

    Future retail: £65.00
    Massive 51% saving for limited time only!

    If your country isn't listed please contact us for a shipping quote

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    Ships to Anywhere in the world
    Reward no longer available 42 backers
    £
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  4. Select this reward

    Pledge £39 or more About $49

    LIMITED EARLYBIRD

    approx. $48

    Get hybe in your choice of 100% Cotton or 100% Polyester (see style colour chart for all available options) and save £26.00 per hybe.

    Future retail: £65.00
    AMAZING 40% saving on a limited number only!

    If your country isn't listed please contact us for a shipping quote

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    Ships to Anywhere in the world
    Limited 39 backers
    £
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  5. Select this reward

    Pledge £45 or more About $56

    LIMITED SPECIAL

    approx $55

    Get hybe in your choice of 100% Cotton or 100% Polyester (see style colour chart for all available options) and save £20.00 per hybe.

    Future retail: £65.00
    AMAZING 30% saving on a limited number only!

    If your country isn't listed please contact us for a shipping quote

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    Ships to Anywhere in the world
    Limited 0 backers
    £
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  6. Reward no longer available

    Pledge £60 or more About $75

    SUPER EARLYBIRD Twin Pack -Time Limited!

    Get TWO hybes in your choice of 100% Cotton or 100% Polyester (see style colour chart for all available options) and save £35.00 per hybe.

    Future retail: £130.00
    Massive 54% saving for limited time only!

    If your country isn't listed please contact us for a shipping quote

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    Ships to Anywhere in the world
    Reward no longer available 10 backers
    £
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  7. Select this reward

    Pledge £75 or more About $94

    LIMITED EARLYBIRD Twin Pack

    approx $93

    Get TWO hybes in your choice of 100% Cotton or 100% Polyester (see style colour chart for all available options) and save £27.50 per hybe.

    Future retail: £130.00
    AMAZING 42% saving on a limited number only!

    If your country isn't listed please contact us for a shipping quote

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    Ships to Anywhere in the world
    Limited 7 backers
    £
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  8. Select this reward

    Pledge £90 or more About $112

    LIMITED SPECIAL Twin Pack

    Get TWO hybes in your choice of 100% Cotton or 100% Polyester (see style colour chart for all available options) and save £20.00 per hybe.

    Future retail: £130.00
    Great 30% saving on a limited number only!

    If your country isn't listed please contact us for a shipping quote

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    Ships to Anywhere in the world
    Limited 1 backer
    £
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  9. Select this reward

    Pledge £140 or more About $175

    EARLY BIRD Family of 4

    approx $175

    Get FOUR hybes in your choice of 100% Cotton or 100% Polyester (see style colour chart for all available options) and save £30.00 per hybe.

    Future retail: £260.00
    AMAZING 46% saving!

    If your country isn't listed please contact us for a shipping quote

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    Ships to Anywhere in the world
    Limited 0 backers
    £
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  10. Select this reward

    Pledge £350 or more About $437

    Indie TRADE starter pack

    If you are a small independent retailer and would like to stock hybe in your store this great introductory trade offer is for you.

    At £291.67 (Ex VAT) You will receive TEN hybes in a mix of 100% Cotton and 100% Polyester (Two of each option - see style colour chart for all available options) saving £30.00 per hybe.

    Expected Retail Price: £650.00
    Awesome 46% saving!

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    0 backers
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Funding period

- (30 days)