Smart Clothes: The Free Speech Revolution
Smart Clothes: The Free Speech Revolution
Clothes with augmented reality, re-editable messages and it's own QR app that allow you to wear your own ideas and reinvent fashion.
Clothes with augmented reality, re-editable messages and it's own QR app that allow you to wear your own ideas and reinvent fashion. Read more
Today, when the ideas we want to communicate are more diverse than ever and our individual visions are more significant and important than before; we all have something to say, an opinion to give, a message to share. Many of us express our feelings on different social media platforms any time we feel the urge to do so. In the last few years our need for expression has grown bigger than anyone could imagine. Our “voice” has become one of our most valuable assets.
When we put an outfit together we do it to boost our self-confidence, to fit in, to express ourselves, to feel unique, and for many other reasons that go unnoticed in our subconscious. The fact is, that we are actually satisfying one deep personal need, so deep that it goes in hand with the necessity of food or shelter. Yes, we are talking about CLOTHING. This physiological need, and its wider concept: FASHION, has become a direct link between our inner self and the idea that society gets of WHO WE ARE.
Just to give you an example: My name is Juan Fung. I'm an entrepreneur, sport freak, equality advocate, animal’s rights activist, rock and roll fan, democracy fighter, part time writer...If I wanted to go around letting people know how I feel or rasing awareness, I would probably have to make more than a few banners per week and carry them with me all the time. But thanks to dirstuff all I need is this: One t-shirt, infinite messages.
That’s the reason why we are proudly struggling to give you dirstuff, a garment/tool to EXPRESS yourself at any time, at any place and from any perspective... while still comfortable, and looking amazing.
Besides the infinite messages you can display on your chest, like it was a tweet or a Facebook post, we are happy to inform you that you will be able to share almost anything through the QR sticker on our apparel. We know what you are thinking, there are already hundreds of social media platforms where you can share stuff. Well, that's exactly the reason why we have created this Portal.
The portal works like a BUSINESS CARD, people who scan your QR will gain access to any content you might want to share with them: like your phone number, your email address, your Facebook profile, your YouTube channel, your Twitter account, your personal blog, links to your favorite websites, or just text in the form of snippets. In case you have concerns about privacy, we also added a visible or invisible option for you; this way you can choose who gets to see your contact info. Yes, the DIRS Portal could be identified as the future of the BUSINESS CARD, just that it's not only for business, and it's definitely not a card.
One of the things our trial users love about the DIRS Portal is that you don’t necessarily need a t-shirt or a hoddie to be able to use it. You can simply sign in right now and create a profile for your business, your organization or yourself. The Dirs Portal will then generate a unique QR for you to print it, or save it, so you can start sharing all your social media accounts, all your contact info and all your favorite links, through only one scan, in less than 3.7 seconds.
Risks and challenges
We are Cubans. We all know that a big percent of the backers of all projects here are friends and family. They are also a big help in terms of marketing and sharing the campaign on social-media. Well more than 80 percent of our family and friends don’t even have internet, let alone a credit card. Marketing represents a huge percent of the energy needed to succeed in this kind of endeavor. That's why we need you, we need our backers to help us spread the word.
We will keep in touch with everyone who visits our campaign, we promise to listen to all your comments and take them in to account in order to make our project and product grow bigger and better.
Delivering on time, that's something that has been an issue even for big companies with experience. We took several measures in order to assure that you get the product by the time it was promised. We managed to get the factories fully on board, they are now our biggest sponsors. We hired a very experienced Production Manager and two manufacturing specialists, all from China. And we were pretty conservative about the delivery time we showed you on our time-line.Learn about accountability on Kickstarter