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CA$ 7,514 pledged of CA$ 28,000 goal
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By Jesse Herbert
CA$ 7,514 pledged of CA$ 28,000 goal
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About

Grow food at home. Beautifully.

The food revolution is underway and everyone's getting on board. As we turn away from industrial agricultural towards more traditional methods, converts are finding that local and organic food is making them feel happier and healthier. What could be more local and fresh than growing at home? Many of us are inspired to grow our own food but often our urban lifestyle doesn’t give us access to land for traditional gardens and we don't see an alternative. This is why we designed Elegant Farm.

With your help, we'll be able to hand make these systems almost completely from natural, biodegradable and recycled materials. This means producing better quality food and taking responsibility for the life cycle of the materials, cutting down on the massive amount of global waste associated with food production.

A word from the creator 

I left a career in environmental engineering to design and build the things I wanted to see in the world and promote healthier living. Inventing the bicycle wine rack was great as it helps enable cycling, which ends up helping the environment. 

I wanted to do the same for urban farming. I did a lot of research and found nothing on the market like what I’d want to hang in my apartment, so I made one myself. After years of designing and testing, I’m happy to introduce the Elegant Farm.

Thanks for your support,

Jesse

What is an Elegant Farm?

Elegant Farm is a vertical hydroponic growing system that fits beautifully in your home. It occupies 1 square foot of space, costs 3¢ a week in electricity and grows year-round. It’s also handmade in North America from 93% biodegradable and recycled materials such as rope, leather, recycled glass bottles, wood, and steel, maybe a growler and some tubing and fittings. 

Elegant Farm Rewards Starting at $159 USD

Elegant Farms are available in two formats, each having a different water reservoir: a Growler version and the premium White Oak Whiskey Barrel model. 

Beer Growler Elegant Farm ~ Add your favourite craft beer growler to complete the kit. Pick one up at a local brewer.

Oak Barrel Elegant Farm ~ This premium kit includes a genuine white oak whiskey barrel and an antiquing kit to make it look old right off the bat. 

Vegan Kits ~ If you'd prefer to have recycled bicycle tire instead of leather, we'd be happy to do that. We'll contact you before shipping to ask.

All Elegant Farm bundles come with everything you need to start growing. Including; glass planters, multipack of seeds, grow nutrients, rope frame, strapping, tubing, fittings, valves, 120V air pump, nutrients, PH tester, pebbles, a rockwool sprouting kit and video instructions. We'll contact Elegant Farm backers before we ship to see if you want anything else like lights, timers, extra seeds or maybe recycled bike tire instead of leather.

Other Rewards

10$ Digital High five

20$ Super seed pack

45$ 4 pack Sprouting Lids - Grow sprouts in your Mason jar

45$ Limited Edition Bicycle Wine Rack

50$  Music Box set - Original Tunes made by the founder ( Jesse ) in collaboration with local Montreal Musicians. 2 Albums, Live sets and lots of singles

How do I install it?

Installing the Elegant Farm is a breeze and our instructional video will guide you through the process. Hang it in front of 3' tall (or more window), a back patio door or against a wall with a grow light. 

How does it work?

The Elegant Farm lets you grow food anywhere with no soil and minimal maintenance. Bubbles of air from the air pump lift water up to feed the plants. The liquid nutrients drain down through each planter to the reservoir and the plants drink as much as they need. Tiny rocks in each bottle give the plant roots something to hold onto so there's no soil. Refill once a week and repeat.

What can you grow?

We've taken to growing nutrient rich plants like kale, bokchoy and swiss chard as well as basil, mint, tomatoes and red peppers. You’ll be able to experiment growing all kinds of cultivars and species. 

White Oak Barrels 

One of the advantages of using the oak barrel as a water reservoir is that it's made of wood. It's certified food grade internationally and contains none of toxic elements you find in plastic like glue, chemicals or solvents that might leach into your food. These casks are intended to produce whiskey, after all! With your support we'll meet the minimum order quantities to have a batch custom made just for this project. 

Recycled Glass Bottles 

Like you, we're doing our part to cut down on waste wherever we can, so we've designed the Elegant Farm to hold re-purposed beer bottles. In addition to this, these bottles are also food grade and they're not made of plastic - plastic that can leach harmful toxins in your food. With your support we'll have enough demand for a local beer company to want to pitch in! 

How will Kickstarter enable this project? 

In order to make this project a reality, we need to raise enough funds to meet the minimum order quantity to get a custom batch of white oak barrels manufactured. Similarly, we'll need to meet the minimum quantities to get our recycled bottles cut and polished. 

Together, we can make the benefits of a system made of natural materials instead of fossil fuel derivatives such as plastic available to everyone. Natural materials means they're biodegradable so it'll make the planet happy too.

How can you help? 

With Kickstarter, it's all or nothing, folks: either we meet our funding goal, or the project goes bust! This is your chance to make a big difference. We need your help to meet our funding goal and help us spread the word. Once you've made your pledge, share this project across your networks. You'll be doing your part in making food production more sustainable for the planet and helping us all reconnect with where our food comes from! Use the hashtag #elegantfarm so we can all stay connected on Instagram, Twitter or Facebook.

Delivering on our promise

We've already spent years on design and testing. The final step is to make it widely available for everyone! The making will be done by our in-house staff of experienced makers here in Montreal. All together, we have experience in hydroponics, engineering, industrial design, leather working, fabrication, project management and a proven track record of delivering quality gear. Many of our makers are artists too, bringing their creative insight and innovative thinking to their work. We're looking forward to bringing you the Elegant Farm.

Timeline: Get one in time for the holidays!

All the materials and supplies have been sourced and we're ready to go. Our goal is to ship by the end of November or early December, so they'll be ready for you just in time for the holidays! More specifically, once we've achieved our funding goal we can order all the materials we need. These will arrive within 1 month, and it'll take us another 1.5 months to make the Elegant Farms and ship them to you. 

Stretch Goal

If we make over 100K, we'll upgrade everyone's Elegant Farm hangers by getting a blacksmith to handmake steel hangers by hand.

The Benefits of Eating Living Food

Many people are changing the way they eat because of how it makes them feel. We wanted to talk with an expert to learn more about it.

Thanks for your time and happy growing!


Risks and challenges

As a precaution, we've chosen a timeline that allows us to accommodate any unforeseen challenges, so we don't anticipate any problems in delivering Elegant Farms to everyone. We've already purchased sample materials from our suppliers and built fully functioning Elegant Farms that have been in operation for years, so the supply chain has been tested.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge CA$ 10 or more About $8

    A digital high five.

    We'll send you a short video outlining the best way to make a stellar high-5. It's a life long skill and worth the practice.

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    Pledge CA$ 20 or more About $15

    Seed Pack Assortment

    We'll send you a multi pack of fabulous seeds for your garden to grow nutritious vegetables in your garden

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    Pledge CA$ 40 or more About $30

    SPROUTING LIDS ( 6 pack )

    Use these lids to turn your mason jars into sprouting jars. Simply replace your existing lid and you're ready to go.

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    Pledge CA$ 45 or more About $34

    Bicycle Wine Rack

    Limited Edition in Tan with and EF on it to prove you support the Elegant Farm urban farming project

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    Pledge CA$ 50 or more About $38

    Music Box Set ( 2 albums, live sets and several singles )

    All orginal Tunes recorded and produced by our founder Jesse Herbert, featuring collaborations with Montreal musicians

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    Pledge CA$ 213 or more About $161

    1 GROWLER ELEGANT FARM

    Everything you need; 4 glass planters, multipack of seeds, grow nutrients, rope frame, strapping, long tubing, fittings, valves, 120V air pump, nutrients, PH tester, pebbles and a rockwool sprouting kit. **** Does not include the growler.

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    Pledge CA$ 294 or more About $222

    1 OAK WHISKEY BARREL ELEGANT FARM

    Everything you need; Oak Barrel, 4 glass planters, multipack of seeds, grow nutrients, rope frame, strapping, long tubing, fittings, valves, 120V air pump, nutrients, PH tester, pebbles and a rockwool sprouting kit.

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    Pledge CA$ 385 or more About $291

    2 GROWLER ELEGANT FARMS

    Everything you need; 8 glass planters, multipack of seeds, grow nutrients, rope frame, strapping, long tubing, fittings, valves, 120V air pump, nutrients, PH tester, pebbles and a rockwool sprouting kit. ***Does not include the growler.

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    Pledge CA$ 532 or more About $402

    2 OAK WHISKEY BARREL ELEGANT FARMS

    Everything you need; 2 oak barrels , 8 glass planters, multipack of seeds, grow nutrients, rope frame, strapping, long tubing, fittings, valves, 120V air pump, nutrients, PH tester, pebbles and a rockwool sprouting kit.

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    Pledge CA$ 759 or more About $574

    Families & Restaurants & Bars
    4 GROWLER ELEGANT FARMS

    Everything you need; 16 glass planters, multipacks of seeds, grow nutrients, rope frame, strapping, long tubing, fittings, valves, 120V air pump, nutrients, PH tester, pebbles and a rockwool sprouting kit. Growlers not included.

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    Pledge CA$ 1,052 or more About $795

    4 OAK BARREL ELEGANT FARMS for Families and Restaurants

    Give your kids the opportunity to experience growing their own food or garnish you restaurant dishes with fresh herbs.

    Everything you need; 16 glass planters, multipack of seeds, grow nutrients, rope frame, strapping, long tubing, fittings, valves, 120V air pump, nutrients, PH tester, pebbles and a rockwool sprouting kit.

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Funding period

- (30 days)