It's been an incredible journey. What with the thousands of miles crossed, the changing of faces in the line-up throughout the years, and the complete metamorphosis of our music from ragtime to the horn driven rock and roll experience it has become, this album is one that really resonates with all of us.
Recorded in Philadelphia by the illustrious Bill Moriarty (Dr. Dog, Man Man) in just under three weeks, we emerged from studio depths with a record that is going to ring in your heart until next Monday, 2029.
It takes a lot of work and a lot of money to produce a worthwhile project on your own, and that's why WE NEED ALL OF YOU to help us get there. If you've ever found yourself singing along to our songs while you're cruising cross-country; if you've ever gone to our bandcamp and put our music on repeat for your latest college rager; if you've ever come out to a show, looked into our eyes, and felt a sense of love returned, please take a moment and donate to a worthwhile cause. Help this record see the light of day.
Here are some details on what that means:
In the interest of total transparency, and in case you're wondering why we need such an astronomical amount of money, below are some details on what it takes to release a record.
Keep in mind, we've already paid to record this thing, so that part is all taken care of. But believe it or not, writing and recording the record is the easy part these days. It's getting it on wax and to many many ears that can be tricky. SO.
Pressing: We will be releasing this album on CD and Vinyl, and those things can get pricy. To print up a digipak (which we have to for radio purposes, otherwise we'd just get a good old sleeve, or maybe forego CDs altogether), it costs about $1.38 / CD. So that's $1380.00, in order to have enough to send out as promotional copies as well as enough to give to the people who want to hear the music (you, we hope!). Vinyl is around $5 / copy, and 500 is the minimum order (without it going up to about $7-8 / copy). So that's $2500. Plus shipping.
Publicity: While word of mouth has served us well in the past, we need someone to help us spread that word a little further. We've enlisted the services of a publicist, who will work for 3 months to promote the record to various press outlets. Total cost is $4500 plus a $100 expense retainer. So, $4600.
Radio: Although we were all told that video killed the radio star, it turns out that was just a fad. Radio is still the number one most important tool in getting your music out to new people. And to get on the radio, you need a seasoned professional who knows the ropes. We've got a staff on standby, ready to promote the album and try and get it played on AAA / Non-Com (like WNCW, WUNC and the like) and College radio stations all across the land. The fee for the team is $3,000 but after you factor in cost of promotional CDs & shipping / supplies, we'll be looking at a hefty $5500 bill to promote this thing to radio stations.
Little Guys: We will need about $500 to get the record mastered and $800 for various video projects we want to accomplish. Totaling $1300.
Kickstarter Fees and Costs of Rewards: This is where the big kicker (pun intended) comes in. We're asking for money, yes, but also offering goods that have to be paid for in return. So, we have to make sure that we can meet our budget after we pay for all the goodies we've promised. This is a fundraiser afterall ... just like PBS has to pay for those football phones, so do we have to pay for the koozies and stickers and shirts we promise. We've set a 20% cap on cost of rewards per donation amount, to make sure that we can stay within a reasonable amount of money to raise. Also, it costs around 10% off the top to use the Kickstarter platform (5% to Kickstarter and 2-5% to Amazon Payments, who process all this cold hard cash). So that's 30% of the total donations -- which, if we meet our goal, is $6300.
Touring To Support the Album: We didn't include this in our budget, but while we're talking dough, it should be noted that a full national tour will be undertaken to support this album and make the most of this money we're asking for. Just gas alone can get up into the thousands. Not to mention feeding Charlie. He is a growing boy, after all.
$15,280 Before cost of rewards + Kickstarter Fees
$21,580 After factoring in 20% for cost of rewards + 10% for Fees
$25-30,000 Including tour support and other extra costs
The power of music is a great one. The power of a community of music-lovers coming together to bring a dream to reality is greater still. This isn't just about us -- it's about you, too. Thank you. We love you. We literally can't do this without you.
HGTR (Stephen, Matt, Hank, Ross, Kevin, Charlie)
*Photo and video shot by Caitlin McCann: http://demdogdays.tumblr.com/
Risks and challenges
The risks involved in this project are minimal -- it's just a matter of ordering the albums and other merchandise items promised, and shipping them out. The only foreseeable issue would be production delays, but since we are so far out from the release date (when everything will ship), it shouldn't be a problem. Note: HGTR's management is behind the administrative end of this Kickstarter, which is why this project's verified user is Stephanie Edwards! If you'd like to check out who she's worked with before and what she's all about, in case that helps you rest comfortably knowing that your money will be put to good use, and your goodies in exchange will be promptly and happily shipped, go here: spacecarmanagement.com/about. And feel free to send her a note if you're wonderin' about anything.Learn about accountability on Kickstarter
- (30 days)