Originally from Stockholm Sweden, we (twin brothers: “Captain” Klas & Joel Åhman) now split our time between Sweden and USA. When not on tour, we've spent the past year and a half working hard on our 3rd album titled “The Beginning is Near”. It features 10 original songs written on the road with lyrics about life, love, and the many rewarding experiences as well as hardships of the touring lifestyle. The sound is eclectic, varying from very mellow and an almost nostalgic feeling to a bombastic and explosive soundscape. Although it lives in the Rock genré, since Secret Circus have been extensively soaking in the American Midwest for a long time, it draws inspiration from the Country, Blues and the landscapes of the area. The dusty oilfields and outlaw country of West Texas, the vast emptiness of the New Mexico desert, the Mountains of Colorado, the hills of Ruiduso, and in contrast the Archipelago of the Baltic Sea, the forests and snow of Sweden. We have tried to get it all in there! We have set out to make it a high fidelity experience from start to finish that will keep the listener emotionally invested throughout and have worked hard on giving the songs a three dimensional ambience with a huge dynamic range that is best experienced on your best sound system with a glass of your favorite whiskey on the armrest.
OUR STRATEGY for launching a hit album:
In order to succeed making a splash in today’s over-saturated indie market, we have come up with a simple and (hopefully) brilliant strategy. Instead of launching a Kickstarter in the initial phase to raise money for recording the album, we hit the road touring. We then invested all the earnings (and our own savings), into the gear and time necessary for creating a truly spectacular album. “The beginning is near” was partially recorded in our own studio in Roswell, New Mexico (Secret Circus Studio), our cabin on Åland (an island in the Baltic Sea) and the studio at The Institute for Dramatic Arts in Stockholm (STDH). The $6,000 we hope to raise includes room for payed promotion & 3rd party management.
The album is COMPLETE! Since the album is already recorded, we can offer incentives of immediate pre-release digital downloads of the album, in addition to pre-sales of manufactured media, alongside many other exclusive offers.
Our BUDGET: Manufacturing (CDs and LPs) and digital distribution - $4,000 3rd party Management (licensing, sales, distribution, etc) - $500 Album Artwork - $500 Promotion costs (Social media, web ads, radio & print ads, etc) - $1,500 Tour Support (airplane tickets, Van/trailer rental, etc) - $3,500 Total - $10,000
As you see, this project is estimated to cost more than the posted goal amount. We decided not to crowdfund the entire amount of $10,000 because we have the biggest stake in this project and plan on pouring in our own future earnings to support this art project. We really believe in our product and journey and ask you to come along to help us fund this endeavor. We are beyond thankful for your love, patience, interest, and we just want to say that we could not be where we are without you all!
THANK YOU! :-)
/Captain Klas & Joel Åhman - Secret Circus
Papier-mâché (1st single from "The Beginning is Near)
On the road chasing the dream (We call it "Dreams in the making"):
Risks and challenges
Since the album is already recorded, the risks are few. We simply need funds to cover the costs of manufacturing the physical mediums and the promotion needed for a successful launch.Learn about accountability on Kickstarter
- (21 days)