Project image
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$12,076
pledged of $45,000pledged of $45,000 goal
56
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jul 29 2016
$12,076
pledged of $45,000pledged of $45,000 goal
56
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jul 29 2016

About

Join this exciting movement...Witness the process, peek behind the scenes & help build a community through business. 

Located in one of the original artist warehouses in Downtown LA's vibrant Arts District, the House of Woo is the design and production headquarters for our three fashion brands (Woo, Sand & Sea Club and The Uplifters) as well as our flagship retail concept store.  Our curated lifestyle shop has gained a loyal following and has become a destination thanks to features in the Wall Street Journal, Conde Nast Traveler and Sunset Magazine to name a few.  We are currently partnering with other creative designers & artists to expand the retail footprint into our production workspace...allowing the customer to experience the art of creation. The House of Woo is the "farm-to-table” movement for the arts/design world as we break down the wall between the products you buy and the artists and designers who create them. One month you might find an artist creating a paper lantern animal installation, another week you might peek into an artist mentorship workshop; and everyday you will experience our design room buzzing with patterns being cut, samples being sewn or fresh product being packaged for shipping. Shopping direct from the source of creation and sneaking a peek behind the scenes is a retail experience unlike any other.

We now need your help to put on the finishing touches so that the House of Woo will be the best experience for visitors and creators alike.

With your support we can help create this opportunity for other artists & designers to showcase and build business though our amazing community.  Our retail space has seen great success in a short amount of time and has been privately funded to get us where we are today. For this next phase, we need your help to fully realize our vision; By choosing one of our kickstarter exclusive rewards you will be an early influencer and innovator in a space that integrates the people with the process. You will be a part of a groundbreaking art, design and retail concept that will Help keep Artists in the Arts District!  

If you're a supporter of the Arts, love the Arts District, a far away dreamer, a fellow creator, or just someone who thinks we need to foster our own community to keep the soul of this area alive-- then please shop our curated products and services as a great incentive to support our innovative concept. We have tailored these goods and services specifically to help fund & kickstart this concept. In addition, your name will be included on our woo wall of fame AND we have partnered with the Downtown Women's Shelter and will be donating new clothing to match the donation level we receive. So if the cool swag doesn't do it for you, think of all the good will you will be contributing to: http://www.downtownwomenscenter.org

 

Add-On Instructions

Press the ‘Manage Your Pledge’ Button at the top of the page. If you have not pledged yet the button will say ‘Back this Project’. Increase your pledge in the ‘Pledge Amount’ box by $35 if you want to add a Cabana Cloth, $70 if you want to add 2 Cabana Cloths, $105 for 3,  etc.  When the Kickstarter campaign ends you will receive a survey that will ask you which cloths you would like to order and we will send you your Cabana Cloths at our special House of Woo backer price!

Too many artists are moving out of our community and we see a golden opportunity within our space to do something about it.  As a small family run operation we are as resourceful as they come and we know how important innovation and creation is to the authenticity of our neighborhood. We embrace many of the changes in the Arts District and also see an urgent need to support our creative community. We believe we can achieve this by adapting and expanding our current space to showcase the work and talents of local creatives and artists. We are also excited to be hosting monthly mentorship workshops; partnering artists with aspiring creatives, giving accessibility and opportunity to inner city youth.

By integrating our space with these various collaborations, we will be putting the art in front of the eyes of many who might never have access to these creators. Its a symbiotic relationship for the artists and the patrons.  

Way back when... we first moved to the Arts District in 2005, a quirky 12" wide window gave our customers a tiny peek behind the scenes into our workshop & design studio.  It didn't take long before we realized how fascinating that glimpse was to our customers retail experience. That oddly placed window has created a rare and engaging retail experience and has started countless conversations about art, design and the neighborhood. Most importantly it has fostered so many amazing relationships within our community over the years.  Today we’d like to grow that concept and provide the same opportunity for other artists, designers and creative types. With your help, we can help provide funding for artists materials, create collaborations, design workshops and events for all ages and host our artist mentorship program in an inclusive, non-intimidating, inspiring environment.  

Funds raised will be earmarked specifically for the following:

  • artist stipends & supplies
  • Interior lighting design 
  • refinishing of concrete floors
  • exterior signage & super cool new awning
  • marketing collateral 
  • sponsored mentorship workshops

A Brief History Of Woo

Founded by Staci Woo in1997, the company began in a small rent control apartment in Santa Monica. Staci created a brand that gained immediate recognition for re-purposing vintage textiles; cashmere, kimonos & Hawaiian shirts into a chic line of tote bags & clutches. The line quickly grew from Woobags to: Woo, UnderWoo, LittleWoo, Sand & Sea Club and the newly launched line of family fleece called The Uplifters. The line has been featured in Harpers Bazaar, Elle, In Style, Us Weekly,  and has a large celebrity following including Jennifer Garner, Sarah Michelle Gellar, Kristen Bell and Kerry Washington. 

Where We Are Now

Operations were moved to the Arts District back in 2005 when it was a community of designer & manufacturing warehouses, empty parking lots, aspiring photographers, musicians, furniture makers, more parking lots, and you know…Artists. But over the past 11 years a lot has changed and for many of these innovators, it's getting harder to stay.

We recently field tested our H.O.W concept with an artist collaboration between The Uplifters and artist Brian O'Hara of Harvey Lynch Studios.   Currently we are hosting innovative wood worker Andrew Riiska and his irreverent and inventive works. Upcoming opportunities slated in the near future include, but are not limited to, partnerships the most coveted local ceramicist and a collaboration with the coolest classic bike maker.

With your support, we can continue to highlight innovators in an environment fit for all to experience.   

We want to keep the artist community alive here in the Arts District.  We have a space to continue creating before the Downtown LA Arts District  is no longer attainable for the everyday maker.  Our one of a kind retail experience is unlike anything else in Los Angeles.  Customers can witness the process and meet the makers.  This unconventional experience is the ultimate in transparency and makes it personal for the patron and the proprietor alike.

Lets build community through business and keep artists in the district!  

Your love and support will not go unrecognized.  Not only will we be donating to the Downtown Womens shelter on your behalf, but we will have a woo wall of fame with all of our supporters on our website. 

Take a closer look, customize your rewards package & spread the word.  Upon successful completion of our campaign, All of our supporters will receive an order form to help us gather your size specifications, tee shirt & hat preferences and/ or options for the vip backer party, workshop dates or artist loft rental details.  Thank you for being a founding partner and helping us create an innovative concept shop!

  

Stretch Goal - $90,000

We want the House of Woo to be the best experience for visitors and creators alike, and in order to do that we could use an extra jolt! Hitting the stretch goal will enable us to accomplish even more:

  • HVAC for the building
  • Repair skylights
  • New storefront doors
  • Upgraded POS system
  • Additional artist/mentorship programs

 

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Risks and challenges

We acknowledge the inherent risks involved, but we have been doing this a long long time and are about as resourceful a pair you would ever want to meet. We won't be buying Faberge Eggs because they look pretty...but we will be keeping a keen eye on the business. And because our design headquarters are on site, it enables us to make quick and informed decisions in regards to merchandise and customer service needs.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    HIGH FIVE CLUB

    High Five Club
    You like us, you like our shop dog, you support small business...whatever the reason, your support will not go unnoticed as we send you a virtual, yet heartfelt high-5!

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    Pledge $10 or more About $10

    KEEP ARTS IN THE DISTRICT BADGE

    "Keeping Arts in the District" Sticker.
    Become a patron of the arts by placing our mantra on your bumper or laptop. Artwork by famed typography master & local artist Peter Greco.

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    Pledge $30 or more About $30

    KEEP ARTS IN THE DISTRICT UNIFORM

    Special Edition "Keeping Arts in the District" T-shirt:
    Patent pending design to repel/attract hipsters. Request any size: for babies, kids, men & women. Graphic design by local artist Peter Greco. Wear 'em loud and proud!
    We will also donate 1 brand new woo item to the Downtown Women's Center in your honor.

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    Pledge $45 or more About $45

    VINTAGE CALIFORNIA PATCH HAT

    Limited edition California trucker hat.
    Made with our coveted find of vintage California patches. Only 20 of these babies left in existence!
    We will also donate 1 brand new woo items to Downtown Women's Center in your honor.

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    Limited 3 backers
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  5. Select this reward

    Pledge $55 or more About $55

    CHOOSE YOUR OWN UNIFORM

    Hat & T-Shirt Combo
    Choose from a selection of our signature supersoft graphic tees in any size; newborn up to mens XXL and pair it with one of our Uplifters or Sand & Sea Club hats.
    We will also donate 2 brand new woo items to the Downtown Women's Center in your honor.

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  6. Select this reward

    Pledge $75 or more About $75

    UPLIFTERS FAMILY FLEECE SET

    The Uplifters Sweats; His or Hers
    Our 1973 classic fit sweatpant in either womens or mens fit. Stamped with the Uplifters signature logo. Designed and created right here at the House of Woo!
    We will also donate 3 brand new Woo items to the Downtown Women's Center in your honor.

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  7. Select this reward

    Pledge $90 or more About $90

    SAND & SEA CLUB SWEATSHIRT

    A Kickstarter Exclusive:
    Own a piece of history with this reproduction of the vintage Sand & Sea Club sweatshirt. The club may be gone, but the spirit & memories live on! The perfect memorabilia for Sand & Sea Club members, 90210 fans & lovers of Santa Monica Beaches.
    We will also donate 3 brand new Woo items to the Downtown Women's Center

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  8. Select this reward

    Pledge $250 or more About $250

    EXCLUSIVE VIP SWEATPANTS DINNER PARTY

    VIP Backer Party!
    To be held in our House of Woo Artists Loft, you are invited to the inaugural Sweatpants dinner party.
    Experience our downtown Los Angeles and leave the party in your favorite Uplifters sweatpants. We will also donate 4 brand new woo items to Downtown Women's Center in your honor.

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  9. Select this reward

    Pledge $300 or more About $300

    UPLIFTERS FAMILY FLEECE PERSONALIZED

    The Uplifters Family 3-Pack:
    A customized trio of sweatpants for each member of your family; if you have more than 1 kid, this is when you find out who's your favorite! Each garment comes customized with chainstitched monograming.
    We will also donate 4 brand new woo items to the Downtown Women's Center in your honor.

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    Pledge $350 or more About $350

    CUSTOMIZED TRIO OF TOWELS

    Custom Sand & Sea Club Towels (set of 3):
    Custom designed set of towels made to match your pool house, beach house or guest house. (sandandseaclub.com).
    We will also donate 5 brand new woo items to the Downtown Women's Center in your honor.

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    Pledge $400 or more About $400

    CUSTOM DESIGNED SET OF PILLOWS

    Custom designer pillows:
    Enhance your interiors with a custom set of pillows in your choice of fabrics and filled with animal friendly down alternative. Staci will help choose the fabric and trims to create exactly what you want.
    We will also donate 6 brand new woo items to the Downtown Women's Center in your honor.

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    4 backers
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  12. Select this reward

    Pledge $900 or more About $900

    WOO CUSTOM DESIGN WORKSHOP EVENT

    Custom Design Workshop Event:
    Our most coveted design workshop event is now offered for Women as well as kids! Only available on this kickstarter, you will experience the behind the scenes working of our design headquarters. We will host a group of 4 women (or 8 kids) and help them create their own custom fit garment from our deep library of patterns and fabrics. Your custom designed creation is shipped to you and ready to wear within 2 weeks after the workshop. Great for ages 5 thru 75
    Delicious refreshments provided. Bring a cake and we'll make it a party.
    We will also donate 8 brand new woo items to the Downtown Women's Center in your honor.

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  13. Select this reward

    Pledge $1,500 or more About $1,500

    WOO ARTS DISTRICT LOFT

    "Woo Loft" Event Space
    Host an event in our gorgeous 2300 sq ft loft. Situated above our warehouse and retail shop, the Woo Loft is an original artists loft, updated and re-imagined for our special guests. Host up to 25 of your friends for dinner, drinks, workshop, photo shoot or anything else you can imagine. Whatever the theme, we'll provide the goodie bags. We will also donate 10 brand new woo items to the Downtown Women's Center in your name.

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  14. Select this reward

    Pledge $5,000 or more About $5,000

    THE HOUSE OF WOO MEMBERSHIP

    the House of Woo Lifetime Member
    For those of you mega supporters who can't decide on which reward to choose- Create your own Woo package: Choose 3 rewards from the list of offerings above and not only will we donate 50 new items to the Downtown Women's Center in your name, you will be a highlight on our Wall of Fame AND receive a lifetime VIP discount card entitling you to 40% off all Woo, Sand & Sea Club & The Uplifters purchases. We will also donate 20 brand new woo items to the Downtown Women's Center in your name.

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  15. Select this reward

    Pledge $10,000 About $10,000

    DESIGN DEVELOPMENT CONSULT

    For the creator / designer with that one idea you can't get out of your head and have no clue where to begin. Or if you just want to create your ideal dress. Or create the best family reunion tee shirts ever...Just about any design concept that involves cutting and sewing fabric materials, We can make it happen. We will work with you to pull together the concept, source the perfect materials, create the first sample and set you up with a plan for production. You will be well equipped to produce one piece or one thousand pieces. (Inclusive of up to 40 hours of consulting and non inclusive of outside labor, sample, material, production costs etc.)

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Funding period

- (30 days)