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French design and Japanese technology. 
Italian leather strap and 5 years warranty.
French design and Japanese technology. Italian leather strap and 5 years warranty.
419 backers pledged €134,213 to help bring this project to life.

About

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€134,213

419

Dear Kickstarter community,

I am Guillaume, founder of William L. 1985 and I am back on Kisktarter to introduce my brand new projects : connected and automatic chronograph watches.

Indeed, I took a look closely at the smartwatch offer lately. I did not find any watch that fits my tastes in terms of design, features and price. So I decided to develop a beautiful offer of smartwatches. These timepieces are coherent with the watchmaking DNA that I like. This offer is, as the whole William L. 1985 collection, functional and affordable.

Regarding the automatic chronograph collection, a lot of backers asked me about this. Naturally, I wanted to create this collection so that you can enjoy the William L. 1985 design with the best of Japanese mechanical watchmaking inside. But again the idea was to keep an affordable price, that's why it took a long time to get the perfect compromise. I am proud that this Automatic Chronograph will be the most affordable on the market.

I decided to submit these projects on Kickstarter because it is thanks to you that William L. 1985 has been launched and is now available in 50 countries and 600 point of sales around the world. This new step is an important one for the brand and, naturally, I wanted to share it with you again.

--

Guillaume Laidet

Cliquez ici pour voir la version française de la campagne !

Chrono Smartwatches Collection
Chrono Smartwatches Collection
Smartwatches Collection
Smartwatches Collection
Automatic Chronograph Collection
Automatic Chronograph Collection
Family Portrait with Automatic Chronograph, Chrono Smartwatch and Our New Straps
Family Portrait with Automatic Chronograph, Chrono Smartwatch and Our New Straps
IP Black Smartwatch with Black Silicon Strap
IP Black Smartwatch with Black Silicon Strap
Stainless Steel Smartwatch with Blue Canvas Strap
Stainless Steel Smartwatch with Blue Canvas Strap
                       
IP Rose Gold Chrono Smartwatch with Brown Leather Strap
IP Rose Gold Chrono Smartwatch with Brown Leather Strap
Stainless Steel Chrono Smartwatch with Solid Bracelet
Stainless Steel Chrono Smartwatch with Solid Bracelet
                        
Automatic Chronograph 'Panda' with Solid Bracelet
Automatic Chronograph 'Panda' with Solid Bracelet
Automatic Chronograph 'Pilot' with Patinated Dark Beige Calfskin Strap
Automatic Chronograph 'Pilot' with Patinated Dark Beige Calfskin Strap
Family Portrait of our Automatic Chronograph Collection
Family Portrait of our Automatic Chronograph Collection
©Brasport
©Brasport

Risks and challenges

The major risk is that our goal of reaching 90 000€ is not met.

However, thanks to you Kickstarter community, William L. 1985 has the support of a lot of people: first time backers, customers, watch lovers. We know we can count on you to back our new exciting projects. We are now available in over 600 point of sales across 50 countries and we are confident about the future.

Next, the watches we are launching are complex, equipped with innovative features. There might be some unforeseen issues.

Luckily our suppliers are professional and serious and we have been working with them for several years now. They are used to handling production issues and we are confident that we will deliver on time.

Thank you very much for your support Kickstarter community!

--

Le risque principal de ce projet est de ne pas atteindre l'objectif des 90 000€.

Cependant, et en partie grâce à vous, communauté Kickstarter, William L. 1985 bénéficie de nombreux soutiens : backers de la première heure, fidèles clients ou encore inconditionnels des montres. Nous savons que nous pouvons compter sur vous pour soutenir nos nouveaux projets. Présente dans près de 600 points de vente à travers plus de 50 pays, la marque s'est aujourd'hui faite une place dans le paysage horloger mondial et nous sommes très optimistes pour l'avenir.

Cela dit, les montres que nous lançons sont complexes et innovantes. Et il pourrait y avoir des complications non-anticipées.

Par chance, nos fournisseurs, avec lesquels nous travaillons maintenant depuis plusieurs années, sont sérieux et très professionnels. Habitués à gérer toutes sortes de délais de production, ils sauront répondre rapidement à la moindre problématique et nous sommes de notre côté très confiants quant à notre capacité à respecter les échéances de livraison.

Communauté Kickstarter, merci beaucoup pour votre soutien !

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Support

  1. Select this reward

    Pledge €99 or more About $117

    1 SMARTWATCH - SUPER EARLY BIRD

    You get 1 William L. 1985 smartwatch (you'll choose the model later)

    You save 50€ off the future retail price (149€)

    This package includes :

    - 1 Smartwatch
    - 1 travel bag
    - Caseback engraved "initial edition No ####"

    Options :

    - Mesh band +10€
    - Solid bracelet +20€
    - Folding clasp +20€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 45 backers
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  2. Select this reward

    Pledge €119 or more About $140

    1 SMARTWATCH - EARLY BIRD

    You get 1 William L. 1985 smartwatch (you'll choose the model later)

    You save 30€ off the future retail price (149€)

    This package includes :

    - 1 Smartwatch
    - 1 travel bag
    - Caseback engraved "initial edition No ####"

    Options :

    - Mesh band +10€
    - Solid bracelet +20€
    - Folding clasp +20€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
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  3. Select this reward

    Pledge €139 or more About $164

    1 CHRONO SMARTWATCH - SUPER EARLY BIRD

    You get 1 William L. 1985 chrono smartwatch (you'll choose the model later)

    You save 60€ off the future retail price (199€)

    This package includes :

    - 1 Chrono Smartwatch
    - 1 travel bag
    - Caseback engraved "initial edition No ####"

    Options :

    - Mesh band +10€
    - Solid bracelet +20€
    - Folding clasp +20€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 160 backers
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  4. Select this reward

    Pledge €159 or more About $187

    1 CHRONO SMARTWATCH - EARLY BIRD

    You get 1 William L. 1985 chrono smartwatch (you'll choose the model later)

    You save 40€ off the future retail price (199€)

    This package includes :

    - 1 Chrono Smartwatch
    - 1 travel bag
    - Caseback engraved "initial edition No ####"

    Options :

    - Mesh band +10€
    - Solid bracelet +20€
    - Folding clasp +20€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
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  5. Select this reward

    Pledge €209 or more About $246

    2 SMARTWATCHES - EARLY BIRD

    You get 2 William L. 1985 smartwatches (you'll choose the model later)

    You save 89€ off the future retail price (298€)

    This package includes :

    - 2 Smartwatches
    - 2 travel bags
    - Casebacks engraved "initial edition No ####"

    Options :

    - Mesh band +10€
    - Solid bracelet +20€
    - Folding clasp +20€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
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  6. Select this reward

    Pledge €229 or more About $270

    1 SMT + 1 CHRONO SMT - SUPER EARLY BIRD

    You get 1 William L. 1985 smartwatch and 1 William L. 1985 chrono smartwatch (you'll choose the model later)

    You save 119€ off the future retail price (348€)

    This package includes :

    - 1 Smartwatch
    - 1 Chrono Smartwatch
    - 2 travel bags
    - Casebacks engraved "initial edition No ####"

    Options :

    - Mesh band +10€
    - Solid bracelet +20€
    - Folding clasp +20€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 22 backers
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  7. Select this reward

    Pledge €299 or more About $352

    2 CHRONO SMARTWATCHES - EARLY BIRD

    You get 2 William L. 1985 chrono smartwatches (you'll choose the model later)

    You save 99€ off the future retail price (398€)

    This package includes :

    - 2 Chrono Smartwatches
    - 2 travel bags
    - Casebacks engraved "initial edition No ####"

    Options :

    - Mesh band +10€
    - Solid bracelet +20€
    - Folding clasp +20€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
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  8. Select this reward

    Pledge €499 or more About $588

    1 AUTO WATCH - SUPER EARLY BIRD

    You get 1 of the 999 William L. 1985 limited edition automatic chronograph (you'll choose the model later)

    You save 200€ off the future retail price (699€)

    This package includes :

    - 1 Automatic Chronograph
    - 1 travel bag
    - Caseback engraved "limited edition No ###"

    Options :

    - No date display +0€
    - Mesh band +0€
    - Solid bracelet +20€
    - Folding clasp +20€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 144 backers
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  9. Select this reward

    Pledge €559 or more About $659

    1 AUTO WATCH - EARLY BIRD

    You get 1 of the 999 William L. 1985 limited edition automatic chronograph (you'll choose the model later)

    You save 140€ off the future retail price (699€)

    This package includes :

    - 1 Automatic Chronograph
    - 1 travel bag
    - Caseback engraved "limited edition No ###"

    Options :

    - No date display +0€
    - Mesh band +0€
    - Solid bracelet +20€
    - Folding clasp +20€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 7 backers
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  10. Select this reward

    Pledge €699 or more About $824

    1 EXCLUSIVE PACK - EARLY BIRD

    You get 1 William L. 1985 smartwatch, 1 chrono smartwatch and 1 of the 999 William L. 1985 limited edition automatic chronograph.

    You save 348€ off the future retail price (1047€)

    This package includes :

    - 1 Smartwatch
    - 1 Chrono Smartwatch
    - 1 Automatic Chronograph
    - 3 travel bags
    - Casebacks engraved "limited edition No ###"

    Free options :

    - No date display (Auto Chrono) +0€
    - Mesh band +0€
    - Solid bracelet +0€
    - Folding clasp +0€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 21 backers
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  11. Select this reward

    Pledge €949 or more About $1,118

    2 AUTO WATCHES - SUPER EARLY BIRD

    You get 2 of the 999 William L. 1985 limited edition automatic chronographs (you'll choose the models later)

    You save 449€ off the future retail price (1398€)

    This package includes :

    - 2 Automatic Chronographs
    - 2 travel bags
    - Casebacks engraved "limited edition No ###"

    Options :

    - No date display +0€
    - Mesh band +0€
    - Solid bracelet +20€
    - Folding clasp +20€

    Free shipping worldwide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 7 backers
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Funding period

- (30 days)