About this project
Universal and modular VR, enhanced by high-fidelity audio.
Virtual reality can be a life changing experience, with the ability to inspire, entertain, educate or even lessen the symptoms of conditions like PTSD and anxiety.
But, VR is unfinished: units are expensive, bulky, and incompatible with certain smartphones. Almost all are lacking a key component... AUDIO! We're a seasoned group of designers, engineers, and marketers who set out to address those issues and make it affordable in the process.
Our goal was to create the most universal, accessible, and immersive experience possible. The Model A delivers on that goal. A carefully designed VR system, supported by a free app, and beautiful high-fidelity audio.
We need your help!
The Model A is in the hands of the factory and ready to go, but we need your help to open tooling and place our first order. Please help our team continue to create, and innovate by making a pledge.
Learn more about us below the Rewards section. Join our team and let's support each other.
As Seen On...
- The Model A features hi-fi audio, and comes with a free content app, allowing you quick access to the worlds best VR content.
- The Model A connects with any phone via a standard audio jack.
- Our first batch of “Earliest Bird” Model Aʼs will ship in time for the Holidays.
- The ANMLY team has been developing audio products for over a dozen years.
- The Model A works with hundreds of apps and experiences including YoutubeVR, DiscoveryVR.
*Check out more specs and features below the rewards section.
- Universal: Works with most smartphones.
- 45MM Lenses: an immersive visual experience.
- Hi-Fidelity Audio: This is a game changer and provides an amazing immersive experience.
- On-Ear OR Over-Ear: Choose between smaller more portable A.1 On-Ear Design, "featuring 30mm drivers", Or go for the Model A.2 boasting a more immersive design and 40mm drivers.
- Capacitance 'touch' button: Pause / Play / Interact with objects on screen
- Durable & Comfortable: The Model A is made from a a durable expanded EVA foam which is soft and comfy on your face.
- Modular: The Model A breaks down so that all major components can be shuffled. You'll have the ability to upgrade components, swap colors to customize your experience.
- Free App: We're passionate about finding the best, most exciting and creative experiences out there. To make it easy on you, we're hand delivering it in a FREE app, made specifically for the Model A.
- Compatible with hundreds of apps and experiences: We want to help you explore the world of VR and that's why the Model A works with YoutubeVR, DiscoveryVR, Veer, Within, RelaxVR and more!
Let's get deep for a second.
"But... I'm not so sure about VR.
So do we. Truthfully, we think about that a lot. We don't believe that virtual reality should replace reality. Rather, we're setting out to enhance the technology available. Planning to hike Mount Kilimanjaro? Check out some training tips and tours before you book. Get inspired, not sucked in.
The very real positive benefits of Virtual Reality experiences shouldn't be ignored. By creating a feeling of ‘presenseʼ VR has tremendous potential in the fields of education and healthcare. Studies have shown success in wellness efforts too, relieving symptoms of PTSD, anxiety, conquering fears/phobias, meditation. It's also been found to be very useful in education.
Check out studies and information below the Team section.
ANMLY means a deviation from the common rule. That's what we are: a tech company that's not just here to sell you plastic. Rather, we are a group of Creatives, hell-bent on exploring the multiverse. We're focused on using technology for the betterment of society, we believe that VR if used for the right reasons, can have a serious positive impact. We are aware of, and cater to the emotional needs of the consumers; by developing attractive lifestyle solutions that you actually want to be seen using.
With our products, we aim to solve unsolved problems. With our apps, we aim to bring creative, educational and mind evolving experiences.
Please help us grow.
Mikie Krisztal, Founder, CEO, ANMLY
Did we mention that we're Bluetooth veterans? True story. We've designed, developed and brought to market dozens of Bluetooth speakers and headphones over the years. The cost of producing a Bluetooth unit is significantly higher, requiring PCB board development, batteries, cords etc. In order to ensure that we can make basic models, we're saving this one for the stretch goal.
For those of you dongle-phones out there, the Bluetooth Model A will be the right choice for you.
The Bluetooth Model A will have the following specs:
- Bluetooth 5.0: The newest available Bluetooth technology will offer faster connection times (no lag), better range, better quality.
- 8 HR Battery Life
- Built-in-Mic: Wanna take a call while surfing the multiverse? You can!
The BTH Model A will retail for $90 but will be available to our backers for $70.
Blood. Sweat. Tears.
Mikie Krisztal: Founder / Creative Director
Mikie is the founder of BrandMatter LA, a boutique creative agency based in Los Angeles. He's a multidisciplinary Creative Director and experienced entrepreneur with a proven track record of building successful brands from the ground up. Mikie has created products, packaging, websites, as well as retail and tradeshow displays for clients ranging from tiny startups to Fortune 500 companies.
Martin Ortiz: Industrial Designer
Martin is an American Industrial Designer, educated at the renowned Facultad de Arquitectura Urbanismo y Diseño in Cordoba, Argentina, before moving back to Miami’s design district to soak up all things ‘cool’ for the past decade or so. Martin’s impressive body of work includes design for products, transportation and yachts, environmental design, and furniture.
Mariah Clark: Project Manager
Mariah is a project manager with experience leading teams new products and business strategies in multiple industries from entertainment and consumer electronics to healthcare and real estate. Whether strategizing and implementing growth expansion strategies for a consulting firm into the Caribbean or developing and launching global consumer electronic products, Mariah brings a high-level of strategic thinking. With the ability to adapt, Mariah has supported sales, marketing, data science and engineering teams to achieve goals under tight budgets and deadlines.
Jeff Allen: Digital Marketing
Jeff is an experienced marketing executive and entrepreneur with a multidisciplinary background including traditional and digital marketing, product management, operations, and eCommerce. He’s spent the last several years building Hallmark’s online content marketing platform and strategy. With extensive experience in the trenches, Jeff has a deft hand when it comes to growing a new business.
Alex Fish: Social Media
Alexandra Fish (Alex) is a copywriter and social media specialist with a background in creative and professional writing. Originally from New York, Alex cut her teeth in film and TV after moving to Los Angeles in 2010. She has her finger on the pulse of pop-culture and media, as she works freelance in TV (FLAKED, ARRESTED DEVELOPMENT, GOOD BEHAVIOR), social media consulting and copywriting of any size. If you have a dog, she will pet it unapologetically.
Leah Polk: Public Relations
A veteran of the tech PR scene, Leah Polk has overseen numerous product launches and secured coverage in influential outlets such as The Wall Street Journal, The New York Times, Wired, Fast Company, etc. Aside from a brief foray into the energy industry, she has spent the bulk of her career in consumer electronics at companies including the Consumer Technology Association, Belkin and Wemo. Leah graduated from the University of Texas and has been secretly plotting her return to Austin for the better part of a decade.
Gregg Thomas: COO
Gregg has decades of experience in the world of Consumer Electronics Retail from both sides of the desk. Senior Merchant for award-winning retailers to a Director of Business Alliances for SiriusXM, Gregg has lead and worked with teams launching and marketing 1,000’s of new products. Gregg has contributed to the success of several startups and will be taking on several responsibilities for ANMLY.
Bear Prelogar: Advisor
For twenty-three years, Bear has worked with the very best audio brands to design and develop innovative products and merchandising strategies. He has developed speakers, headphones, and other digital appliances for the fine folks at Denon, Mcintosh Labs, Beats By Dre, Polk Audio, Sony, Pioneer, and many others. Bear is a veteran in the CE Industry, bringing immensely valuable insight as well as relationships with vendors and retailers alike.
Erica Felsenthal, Ph.D.: Advisor
Dr. Felsenthal is a Clinical Neuropsychologist who has been practicing psychology in the Los Angeles area since 2004. She received her BA in Psychology from The University of Colorado at Boulder, PhD from Palo Alto University (APA accredited, affiliated with Stanford University), and also completed a Post-doctoral fellowship focused on Behavioral Medicine and Pediatric Neuropsychology. She has published 19 research articles. Her current research interests include alternative to medication treatments for mental health conditions.
Risks and challenges
The Model A is nearly here. Our prototype is finished. Our factory is ready for production. Our app is being developed as we speak.
With any new product, there are always possible challenges to overcome. The good news is, we've been working with our factory for years. As it stands, we don't expect any major issues.
We’ve done our very best to create a solid production plan. We've been working with our factory for years, but sometimes forecasts don’t always hit the mark. Components can run short, suppliers can change. If anything happens that causes us to miss our projections, we’ll let you know why and make it right as quickly as possible.
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