Keeping kids active with the world's smartest screenfree toy
No more heads buried in screens! Have your child take a break from tablets, phones, and TVs, and get them active in a world of play, learning, imagination, and fun. With Storyball as their companion, the adventures are endless!
Storyball is a revolutionary and award-winning smart toy for children that uses screen-free technology. Once a child takes a Storyball in their hand, they enter a world of active, imaginative play where they can complete cool challenges, take fun quizzes, and go on adventures featuring their favorite characters.
Storyball creates the illusion of being 'inside a video game' - but now, instead of tapping or pressing buttons - players must perform the actions themselves; to swim in the game - swim in reality! Play at home or outdoors, and invite your friends to join!
Different “Skin,” Different Story.
Wrapping Storyball in different elastic “skins” changes its persona and opens a world of new games. Storyball takes on the voice & mind of the character wrapped, and will guide them through unique adventures!
Bring to life favorite characters from PAW Patrol.
Prototype pending final Licensor approval. ©2018 Spin Master PAW Productions Inc. All Rights Reserved. PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon is a trademark of Viacom International Inc.
Through Storyball’s, easy-to-use companion mobile app, children can download new content, share their achievements and challenge their friends. Parents can also use the app to monitor their child’s progress.
Chen on the Storyball team showing off "hanging out" mode with his daughter
Our platform and services are fully compliant with the Children's Online Privacy Protection Act (COPPA) (USA) and the General Data Protection Regulation (GDPR) (EU+UK). Furthermore, we use end-to-end encryption to ensure that all data communications are safe and secure. A child’s data privacy is essential and this is why stored data is anonymous, as is a user’s geo-location and files.
Left to right: Meir Biton - CPO, Chen Lev - CEO, Adi Maimon Geffen - COO, Yuval Lombrozo - CTO, Giora Vered - Software Developer
Storyball is a tech-for-good startup that’s on a mission to create a better and healthier way for children to play today. Co-Founded by Chen - who has 17 years of experience in children’s entertainment, learning and communication - our team is made up of parents, engineers and content creators. As parents ourselves (and through our research), we see how concerned parents are about how much their children rely on phones and screens for entertainment and learning.
Our vision is to build a world in which play is celebrated again, children can play like children, and technology supplements a child’s life rather than drives it. We have spent the past three years tirelessly understanding how we can bring our vision to life. After many months of testing, planning and prototyping we’re now ready to deliver our first product!
Yasim Kunter: Yasim is a recognized play expert and a creative strategist focused on understanding the behavior of people to create and define new experiences and opportunities. With a history of working with Fortune 500 companies, universities, and communities, she has facilitated numerous successful ‘PlaytoInnovate® Workshops for a diverse group of kids from all backgrounds. She has also worked for Toys R Us, LEGO, and Hasbro as a play futurist.
Rimon Studio was founded in 2011 by Nimrod Dweck, an Israeli game industry veteran and former head of the Game Development program at Hasifa, Open University. The studio has an expertise in creating games and game-based tools that use gamified elements and rich storytelling with a focus on children’s entertainment for a fun and social experience.
Matt Knott Interactive: Matt Knott Interactive is a British design consultancy working globally on high-end interactive, design, and gaming projects. Producing across a variety of platforms, they work closely with creative and communications agencies, film production companies, and end users to dream up beautiful things designed to excite, surprise and delight your audience
Our co-founders (Chen, Meir, and Yuval) are childhood friends and originally founded Storyball looking at how play could assist rehabilitation and physiotherapy for young patients. In doing this, we better understood the experience of gamification and the need for a platform that changed the way children engage with technology. Ultimately we realized that they could benefit from a product that was a real world-digital friend. One that encouraged them to learn and play with friends and family through truly interactive stories, taking them into new worlds of creativity and imagination.
Risks and challenges
As a hardware device, Storyball needs to be both robust and durable, while the elastic skins that wrap around it need to keep their characteristic design and be flexible. As a result, the best place to manufacture the device is in China. Clearly, this comes with some challenges as it’s not our local territory.
We are working with a number of production experts who have a wide range of experience when it comes to manufacturing in China. They have produced over a million products in China and are helping us ensure we know what we are looking for, who to speak to and how to manage this process. On top of this our COO - Adi - has more than 20 years of experience in consumer goods production and is closely supervising Storyball’s manufacturing process.
Risk: Replayability of Content
Compared to smartphones and the internet, toys generally have limited content with a fixed amount of activities you can enjoy. Our challenge is to take Storyball above the average smart toy and create a content platform that reveals a wealth of diverse and age appropriate content that children will want to revisit over and over again.
+ Changing themes and skins: Storyball is made to hold different characters and games, the game is changing according to the skin you dress upon it, and each skin has its own story.
+Updating content through the app: Being connected to the smartphone, we are not limited to the amount of content we can deliver, we can send a weekly quest or a weekly challenge and by that keep the children's interest.
+Creating content with experts: Our content creators are the best in the field, with a wide experience working with children and with interactive games.
+Testing and validating our content: We learned through our quest that there is nothing like learning from your users, which are children in our case. We’ve had more than 200 children from different places in the world already test Storyball and will make sure to keep them included every step along-the-way.
+Allowing others to create content: If there is anything we have learned from Youtube, Facebook and others, is that there is nothing like the smartness of the crowds in order to create richness. We aim to create a new moderated marketplace for content where others will be able to create and influence one another.
+ Allowing children to create: Nothing like children creating for children, it is a win-win situation, while children learn how to build a story and program a game, others enjoy a game that was developed from their point of view. This requires us to create a very simple, graphic based language, that will be intuitive to use, and we will get there soon.
+Analyzing data and adjusting: The great thing about a connected device, is that you can learn and adapt, what is working and what’s not working, where is the most interesting games and what makes children excited. We are 100% COPPA compliant, and you can be sure that we care about your family privacy. We collect data only on the games, what was played more, how much time spent in each stage and difficulty levels. We will also be happy to get your feedback and promise to use it to keep getting better. Parents can also choose to not share any information, even anonymously.Learn about accountability on Kickstarter
- (45 days)