The good news about this project is that, even if everything goes to hell with this fundraiser, there is going to be a CD release no matter what.
The music is already finished and I have materials to produce my own short-run of roughly 100 CDs already.
As an independent and mostly DIY musician, I've spent a lot of time and energy trying to figure out what the most cost-effective way to self-produce, from start to finish, my own music, physical merchandise, and live production experience is without compromising too much on quality or my artistic vision.
That said, I want this album to be a success, and what that means to me is that I have some cool promotional stuff to go with it on, or shortly after, day one.
If I'm being completely 100%, I also want there to be some buzz. I want there to be a reason for my friends and the people out there who appreciate what I do to talk about this album before it drops.
Platforms like Kickstarter are great for this because they give people who are super enthusiastic about what I do an opportunity to stand out and for me to do something kind of unique in return. They're also is a great tool for managing preorders and for securing the funds needed to get the job done for all the extra goodies I'm going to want to make for you guys, like t-shirts and stickers and buttons.
The reason I've chosen this $500 goal is because I'm intending to experiment with making my own t-shirts for this project.
I'm nervous about that, but I feel that, if it doesn't work out at a quality I'm at least okay with and I can't refund all the equipment, $500 will still be enough for me to bite the bullet and get a small run of this design outsourced professionally. I've done some homework and I've ordered heat transfer vinyl, a machine pattern cutter, and a heat press.
Expect semi-regular updates about how I'm doing with those shirts if you pledge one of those tiers.
Speaking of, please take a moment to look over what I have on offer and consider contributing and, even if you can't right now or this time, consider hitting that share button and letting your friends know what I'm up to.
Risks and challenges
There is going to be a CD release no matter what.
The music is already finished and thanks to some modest profit from my last album release ("The Bad Ideas We Build Worlds" by The Purge), I have materials to produce my own short-run of roughly 100 CDs already without spending an additional penny. I've spent a lot of time and energy trying to figure out what the most cost-effective way to self-produce, from start to finish, my own music and physical merchandise at cost.
The two biggest risks I face are these:
1.) Being unable to self-produce my own shirts at a level that looks up to par. If this happens, I'm going to need to seek professional manufacturing elsewhere. The good news is, I feel confident that if I can meet my $500 goal, I'll be covered in that instance to fulfill a short run of these things.
2.) (This isn't even that big of a problem) Receiving far more orders than I can actually self-produce in a reasonable time frame would be a big issue if I wasn't ready for it. This is, honestly, more of a dream than a problem.
The reason I say that is because, the way I do things, my per-unit overhead costs on making these CDs and shirts is very low. The downside is that I assemble everything by hand and it can take a while to perform my own labor. Because I rarely need to make more than 50 CDs at one time though, I can usually get that done in a week by myself, and that's moving at a pretty leisurely pace. If I end up needing to make several hundred CDs quickly, well, then I might run into trouble doing it this method.
The good news is, though, as my needs increase, outsourcing the job to a larger manufacture, like DiscMakers for example, becomes a lot more reasonable. It's kind of like shopping at Costco vs. growing your own food. If I don't need a bulk supply of CDs made for me, I can just do them myself, but if I reach the point where I'm legitimately overwhelmed, it's actually pretty comparable for me to get the job done somewhere else that can handle it more efficiently and not have to perform the labor myself.
So, long story short, the worst foreseeable thing that'll happen is I'll have to seek outside help to fulfill t-shirts that I can't produce at quality or CDs that I can't produce at quantity.
If that looks like its going to happen, it might delay delivery of these things by a few weeks or more, but I'll make efforts to be very transparent with regular email updates in the event that actually happens.Learn about accountability on Kickstarter
- (29 days)