IDEA: Known for its NomadnessX group trips, all around the world, it’s time the Nomadness Travel Tribe lay some flags in its homeland, the U.S. of A. During Spring 2013, the Nomadness Travel Tribe is setting off on an American road trip from New York City to Los Angeles, California. Along the way, we’re stopping off in US cities that have our biggest clusters of Tribe members, for our noted Tribe Meet Ups. We’ll also be driving onto college campuses for pre- scheduled Nomadness College Tour dates. The best part is, we’re going to be videotaping the entire excursion and creating a web series of the experience. The drop-offs, the pick-ups, the aggravation, the bonds formed. It’s all Nomadness!
WHEN: Spring April-May 2013
WHY: Because this is what we do…we’re Nomads! The Nomadness College Tour is proving to be a hit on the campus stops it’s had, thus far. It’s completely unlike our previous NomadnessX trips, and gives the opportunity for us to showcase our partnering companies, while building the buzz grassroots style. The Nomadness PR team is contacting local media in each and every city we stop in, and it will prove to be amazing, and unique, coverage for all sponsoring companies involved. In addition, the RV occupants will be blogging daily on their own travel sites, posting web videos of the road trip twice a week on Nomadnesstv.com, and manning a daily Twitter hashtag promotion for everyone to follow the #NomadnessRV as they spot us in their city. This is coupled with literature and word of mouth promotion that will be distributed on the respective college campuses.
We are the same Nomadness Tribe that was showcased in Ebony Magazine's July 2012 Issue.
Risks and challenges
Nomadness is the essence of a brand that has built something from nothing. A year and a half into the online social community, we have grown to 4,000 members strong, and we're at a rate of expansion that has really blown the minds of its members and founder. As with anything that Nomadness has done, our biggest challenge is nearly creating magic. Meaning, creating amazing experiences and opportunities for our members, while getting the word out of who we are and what we do, with no major financial backing. We are the misfits, the underrepresented in the travel world, and the organic movement that is changing the world one passport stamp at a time. As with all our initiatives, we are masters of the word of mouth and need that as a form of help from you all!!
Specific challenges to this project, post completion, starts from the top down, with finances. We've had two overly successful Kickstarters in the past, and this is the biggest project we've done yet. The sheer expense of pulling this off is a lot. Even with the $20,000 we're actively looking to acquire relevant sponsorships as well. This is a huge undertaking for a new company and we have to make Nomadness and this project as appealing as possible.
This is also piggybacked by getting the colleges/universities on board with the dates we are looking at to stay on schedule. Scheduling is a massive organizational facet to the entire trip. We have to be strict enough to stick to a schedule, yet fluid enough to allow change and additions where applicable.
Unique challenges for us are going to be preparing for how big this is going to snowball over the three weeks. There will be a sense of momentum garnered over three weeks, and we have to have our site and Meet Up Events prepared for that. It's like the Oprah effect. When the mass comes, our online abilities, and merchandise capabilities must be on par for the push. Solidifying a media sponsor for both during and after the event, are key for this press maximizing.Learn about accountability on Kickstarter
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