About this project
•STRETCH GOAL PUBLISHED!!
•CHECK OUT UPDATE #6!!
•ONLY AVAILABLE ON KICKSTARTER!!
Five days a week we work, create and navigate the streets of the city. Two days a week we go outside and play. Our commitment to both our design principles and our wanderlust takes us all over the world. One day touring the Grand Bazaar in Istanbul and the next headed to Hanoi to work through some development challenges.
THIS IS NOT OUR FIRST RODEO
Ember Equipment is a small team of Industrial Designers and product developers with a collective experience of more than 60 years designing and building performance soft-goods, hard-goods, and technical equipment. One of our crew even owned an indie fashion label for a time. As designers, creators and product-testers for some of the best known and most respected sport, performance and outdoor brands in the world, we have deep experience and expertise in the design of technical soft-goods and equipment. We most especially love bad-ass backpacks.
The Ember team has a passion for design, craftsmanship, street life, the outdoors, and California.
The first EMBER product is a backpack for a reason. Our lives are active, highly mobile, and always changing. We needed one pack that can flow from the streets to the airport seamlessly, scale from minimal to maximal effortlessly, and stand up to all the abuse along the way.
The Ember Backpack is a sleek urban-travel pack designed to house and protect your critical gear. Each material has been chosen for its particular performance characteristics as well as aesthetic quality. The pack is designed and crafted in obsessive functional and aesthetic detail.
The Ember Backpack is a 20-liter urban pack and a modular system. In its most minimal form the pack incorporates 20 liters of storage space, padded internal laptop & tablet sleeves, 2 weather-proof exterior gear pockets, and the ability to instantly upgrade your pack - all in a stealthy package.
THE EMBER BUILD EXPERIENCE
Beyond our Kickstarter launch we are working hard to build our web presence. The cornerstone to the Ember Equipment adoption experience is the opportunity for consumers to build their own pack by selecting from a variety of Ember gear options. Our current offering includes storage/protective gear added via magnetic hardware, an external airport-security-ready laptop sleeve, and three styles of external utility straps/handles added via custom aluminum hardware and bonded-hypalon utility patches. We have additional add-on gear designs in the works. The Ember build experience will be accessible from our forthcoming website within twelve months of our Kickstarter launch. For our Kickstarter launch we are offering four Ember pack-builds selected for backers by the Ember team.
//FOUNDERS PACK-LIMITED EDITION
//GUIDE PACK/MILITARY POUCHES
//GUIDE PACK/HARD CASES
- BLACK WATER-PROOF CORDURA NYLON, 1000 DENIER 4-LAYER CONSTRUCTION
- BONDED HYPALON
- CUSTOM ANODIZED ALUMINUM HARDWARE
- BONDED YKK WEATHER-PROOF URETHANE-COATED ZIPPERS
- MAGNETIC COUPLING HARDWARE
- INTERNAL FRAME-SHEET
- GENUINE LEATHER
ADD-ON GEAR COMPONENTS
REMOVABLE LAPTOP SLEEVE
- HARD-CASES (protective, compression molded, fleece-lined)
- MILITARY POUCHES (fast-access, fleece-lined)
- U-LOCK STRAP
- COMPRESSION STRAPS
- UTILITY STRAPS
- CARGO HANDLES
- iPHONE CASE
FUNDING /What do we need the money for?
Tooling: Some of the Ember backpack components including the Hard-Cases and custom hardware require an investment in tooling for volume production.
Minimum Order Quantity: There are vendors that will accept much lower MOQ, however the best quality production partners require a 1000+ piece minimum. You will be helping us write our first purchase order.
Working closely with our production partners, we have developed the Ember-Pack over the last twelve months. Our production partners are equally invested in this project and share our passion for its complete success.
- Our backers will get the best deal we will ever offer. In order for us to offer these rewards, this is what it takes:
- PURCHASE ORDER PLACED TO FACTORY
- FACTORY ORDERS RAW MATERIAL IN BULK = 30 DAYS
- FACTORY VOLUME PRODUCTION = 30 DAYS
- SHIPPING BY SEA-FREIGHT = 30 DAYS
- Total Production time and shipping to the US = 90 days.
- (It may go more quickly, but we would rather be on the safe side)
- This calendar puts us at a ship date to you around the first week of July 2014.
Risks and challenges
The product you see here is a final round Beta Prototype. We are now in the process of wear-testing the pack. We are currently putting the Ember Backpack through some seriously punishing testing for optimal fit, functionality, durability, and overall experience of using the pack everyday. We expect to find some opportunities for improvement, and when we do, we will address them immediately with updated and improved design solutions. We plan to share our design revisions based on testing via backer exclusive updates.
Designing and Building new products always involves risk. As much as we design for manufacture and long term durability, design challenges will present themselves. Fortunately, we have spent the last 12 months working out the kinks. We do expect to work through a few key performance improvements. We are confident that we have worked through all major design challenges and we are in the “last 5% design-phase”.
Moving successfully from the prototype phase to volume production is all in the details. During volume production we will be on the ground, at factory level, keeping a close eye on QA. The Ember team, which includes members of our production partner team, is committed to insuring that every Ember pack we produce fully lives up to our functional specifications and HIGH expectations for craftsmanship and production quality.Learn about accountability on Kickstarter
The Add-On Pouches and Cases are designed specifically to "ATTACH INSTANTLY" but require a "MULTI-STAGE, TWO HANDED PROCESS" to remove. We did this purposefully so that you can instantly add accessory pouches/cases to the pack, but removing them is more difficult. This is to prevent theft or inadvertent detachment. The attachment and detachment process is easy to learn, you need only to try it once and you get it.
In order to remove a pouch or case you must use two hands. One hand holding the pouch/case and the other pulling up on the mechanism release tab. If you simply pull on the pouch/case, it will not move. There are two types of magnetic-locks on each pouch/case. Each lock features a carbon-fiber-reinforced nylon mechanism with a load capacity of approximately 65 kg each = 130 kg!
Removing the pouches/cases requires a multi stage process:
1) hold the pouch/case with one hand
2) pull the mechanism release tab out from behind the pouch/case with your other hand(it can be folded down behind the pouch/case out of sight for greater security)
3) Pull up on the mechanism release tab
4) slide the the pouch/case vertically out with both hands.
SEE THE TEST VIDEO ON UPDATES
I know some of you have asked for more info on exactly what spec of Cordura we are using. Its a 1000 Denier Nylon, but a custom construction. Most 1000 denier Cordura regardless of high thread count is still a bit floppy. We wanted a more structural version of the fabric so that the pack can stand up by itself to be easily packed and still be compressed when needed. Our solution is a four layer Cordura made by bonding two 500 Denier specs together. You will never notice this because its hidden inside the pack, but you will enjoy the way the pack performs due to this unique spec.
The phone case is sized to accommodate the iPhone 4 series, the iPhone 5 series and 4.7" Android phones.
Some backers have asked about larger size phone cases as well as the potential for other larger add-on cases to be added to the shoulder strap. Our testing has shown that anything larger than a smartphone case becomes awkward when attached to the shoulder strap especially when putting on and taking off the pack.
Given that there is backer interest in phone cases that can accommodate larger phones (5"+) we will plan to offer these on our e-tail site after the Kickstarter launch is complete.
If you currently use a smartphone that will not fit in the case offered please send us a message letting us know and we will replace the phone case with an extra set of compression straps.
Please choose either orange or black compression straps for your Ember pack. Please send us a message with your choice. We will also follow-up in a survey and confirm your choice.
Additional compression straps in both orange and black colors will be available for purchase on our e-tail site after the project is successfully funded.
The external laptop sleeve is designed to accommodate most contemporary 15" laptops including the MacBook Pro and similar size models.
The external laptop sleeve will accommodate laptops that are 10 1/4" x 16" or smaller.
• Base pack with nothing attached other than shoulder straps ~ 2.5 lb.
• External laptop sleeve ~ 1 lb.
• Military Pouch/Hard-Case ~ .5 lb.
• Leather side handle assembly ~ .25 lb.
• 18"L x 11"W x 6"D
The Ember Equipment Modular Urban Pack carries a lifetime guarantee to be free of defects in materials and construction. This does not cover normal wear and tear or abuse. We will repair or replace, any item that is found to be defective in materials or workmanship. The warranty is considered in effect from the original date of purchase and applies to the original owner only.
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