Hello Sweet Potato™ activity kits help kids become familiar with a range of healthy and interesting foods in a fun, engaging way. Each kit includes a brightly colored and beautifully designed deck of cards based on a classic card game, a mat for pretend play, and an original story in which a little girl has an adventure with food.
My name is Barbara Movius and I created Hello Sweet Potato™ because I wanted to help parents and schools meet the challenge of getting kids to eat healthier.
Hello Sweet Potato™ will change the way kids think about food, inspiring them to try new things, while making it easier for parents and educators to integrate healthy choices into kids’ diets from an early age.
Each Hello Sweet Potato™ kit includes:
• One of four card games. Each game is a modern, food-related twist on a classic card game.
• A mat that encourages “play” eating by using the cards to build a wholesome salad, create a pizza, lay out a picnic, or pack a tasty lunch.
• A yummy read-along story, found on the back of each mat, about the adventures of a little girl nicknamed “Sweet Potato” who learns about healthy food.
Target age range: 4-9
We Did Our Research!
Studies show that kids learn best, in school and at home, from the combination of information and imagination found in games like Hello Sweet Potato™.
In addition, when designing the Hello Sweet Potato™ games, we extensively researched toy safety, developed partners for child-safe printing and packaging, and consulted with toy manufacturers, sellers of toys and books, and advocates for kids’ healthy eating.
We also consulted kids: Kids in pre-K through 2nd grade in city and community center classrooms, summer camps, and after-school programs couldn’t get enough of Hello Sweet Potato™!
Everything is in place to start production. Please join us to help make Hello Sweet Potato™ available in your neighborhood very soon.
Who We Are
Hello Sweet Potato™ is the creative—and very personal—vision of Barbara Movius, owner and founder of Material Matters LLC. Barbara began making felt food toys to teach her grandchildren about healthy eating through imaginative play, which led to the creation of the card games and kits.
After earning a BA from Brooklyn College and an illustration degree from FIT in New York, Barbara began her career working in the fashion industry. She had early success as an artist, with work showcased in a textile gallery, and was awarded a NEA grant in fiber arts. Her design and business skills were later polished and conjoined through studies in textiles at Moore College of Art, art history at Rutgers University’s graduate school, and arts administration at Columbia University. Following a stint working at the New Museum, Barbara coordinated Museum Mile Festivals in New York, and was director of a regional museum and statewide program for visual artists in New Jersey.
Following a decade working at Harvard University, Barbara returned full time to hands-on making things and started Material Matters LLC to produce her own designs. Her first product, flexible bracelets called “photocuffs,” quickly placed in museum and design stores and sold through national catalogs and websites.
A second product, Back of the Envelope portfolios, featured laptop sleeves and clutch bags “for the important things you want to remember + carry safely + organize.” Custom work followed. In 2012, a line of placemats printed with modern, bold fine art photographs, called PhotoReal Placemats, sold nationally and were featured in the New York Times. In 2013, Barbara developed MuseumMats, placemats printed with images from major museum collections.
Hello Sweet Potato™ is the newest venture for Material Matters LLC. Inspired by the desire to teach her grandchildren about healthy eating, the card games and activity kits are now ready for production and distribution.
Go Fresh Salad: Photographs by James R. Salomon Photography
Party Snack Snap: Photographs by Adam DeTour, food styling by Catrine Kelty
Bento: Photographs by Kevin Lynch
Yummy Rummy Pizza: Photographs by Klph and John Studio, felt food by Barbara
Risks and challenges
Near-term: Producing kit packaging to enable Hello Sweet Potato™ to be stocked in stores that have agreed to sell on a trial basis; getting the word out via a thorough marketing initiative to editors, bloggers, consumers, educators, and advocates.
Mid-term: Creating a new website with possible e-commerce functionality.
Long-term: Ramping up to the next level in fulfillment, which could include finding office and production space and personnel.Learn about accountability on Kickstarter
- (30 days)