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$9,066 pledged of $7,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

About

ATOMIC by Design is all about girls supporting girls by just being themselves
ATOMIC by Design is all about girls supporting girls by just being themselves

Starting from childhood, women are told they are cute, not clever. Pretty, but not powerful. Sexy but not smart. We have been conditioned to think that how we appear on the outside matters more than what we know and believe on the inside. But what if there was a fashion line that allowed women to show off their smarts, without compromising their style?

Ayah, Avery and Celeste in their element
Ayah, Avery and Celeste in their element

ATOMIC by Design

ATOMIC by Design is a clothing line and community for girls and women who aren’t afraid to wear their smarts on their sleeve. We produce bold, head-turning shirts, dresses, and accessories centered around one of the 118 atomic elements.

Each piece is cut and styled to be right at home with modern fashion, and comes with a beautifully designed booklet all about that element. From hydrogen, the lightest and most prolific element in the universe, to carbon, the quintessential connector and lynchpin of life, to sodium, silvery-white metal that’s one-half of salt and a key player in our bodies’ ability to fire nerve impulses — every element plays an important role in shaping our world.

(L to R)Celeste, Avery and Ayah in Nickel sweatshirt, Hydrogen crop tee and Neon bomber jacket flipping through the element booklets that come with each piece
(L to R)Celeste, Avery and Ayah in Nickel sweatshirt, Hydrogen crop tee and Neon bomber jacket flipping through the element booklets that come with each piece

 

Each piece of our gear comes with a beautifully designed booklet all about that element
Each piece of our gear comes with a beautifully designed booklet all about that element

Who is it for?

ATOMIC by Design was made for the captain of science olympiad, the aspiring physician volunteering at the hospital, and the soccer captain who binge watches Cosmos on the weekends. They’re classy enough to wear to work and school, yet comfortable enough to lounge around all day in, they’re made for women who know they can be bright and beautiful at the same time.

When a woman goes out in one of our pieces, she can’t wait to hear the question “what are you wearing?” Because it means she’s about to drop some knowledge.

You don’t have to be a scientist to wear ATOMIC by Design. You just need to have a sense of curiosity and wonder, and a willingness to ask questions and search for answers. Atoms might be small, but they hold within them some of the mightiest forces in existence.

REWARD PACKAGES :

Bonus pins that come in our packages!
Bonus pins that come in our packages!

 

Bonus element postcards. Send a note to a woman you admire!
Bonus element postcards. Send a note to a woman you admire!

 

We're throwing in a couple BOSSCARDS too, so you can leave a note for a badass lady.
We're throwing in a couple BOSSCARDS too, so you can leave a note for a badass lady.

ATOMIC Scientist Note

Greeting cards featuring a groundbreaking woman in STEM from the Beyond Curie (beyondcurie.com) collection, including Mae Jemison, Grace Hopper, and 33 others. Pass the inspiration on to a friend or family member.
Greeting cards featuring a groundbreaking woman in STEM from the Beyond Curie (beyondcurie.com) collection, including Mae Jemison, Grace Hopper, and 33 others. Pass the inspiration on to a friend or family member.

ATOMIC On the go

Carry these handy pouches anywhere and keep all your essentials in one place.
Carry these handy pouches anywhere and keep all your essentials in one place.

 

ATOMIC Book Vol 1

A clean sophisticated minimalist aesthetic contrasts with the bright colorful pages full of graphics and science inside
A clean sophisticated minimalist aesthetic contrasts with the bright colorful pages full of graphics and science inside

 

 

Choose form one of these four elements for your pouch or piece of clothing
Choose form one of these four elements for your pouch or piece of clothing

 

Ayah in Neon, Celeste in Nickel, Avery in Hydrogen
Ayah in Neon, Celeste in Nickel, Avery in Hydrogen

 

 

Marina with Potassium tote and some of her favorite books.
Marina with Potassium tote and some of her favorite books.

 

 

Never a dull moment with these ladies in medicine.
Never a dull moment with these ladies in medicine.

 

 

Belinda works in technology applying tech solutions to social impact challenges.  She has worked at the intersection as both product manager and investor.
Belinda works in technology applying tech solutions to social impact challenges. She has worked at the intersection as both product manager and investor.

 

 

 

These STEM ladies took time out of their busy study and on-call schedules to help inspire the next generation
These STEM ladies took time out of their busy study and on-call schedules to help inspire the next generation

Is it just about fashion?

No! Beyond the clothing, we’ve developed ways for curious girls to connect and find their tribe including educational materials and programming that allows our members to discover more about these elements, engage with real scientists, and connect with each other, helping them to take their passion further. We call our community ATOMIC Squad.

Ayah, Avery and Celeste in their element
Ayah, Avery and Celeste in their element

As part of the ATOMIC Squad, here's the run-down of our annual subscription:

Science Sleepover/Science Party Kit (includes 12 experiments) 
Discover the excitement of science with these hands-on projects that you can do in your own home! Too often we see a cool phenomenon like crystals that grow overnight or exploding coke but still can’t explain it. The ATOMIC team is making sure that doesn’t happen :) Each month (with a bonus recipe of "Making Cheese at Home" to kick off the new year) we will release a new experiment that tells you what ingredients you need and the “why” behind this seemingly magical science. Includes invites for 3 friends to join you on this adventure. Our experiments:

  • Discovering DNA from your cheek cells and strawberries 
  • Nucleation of the Diet Coke-Mentos geyser 
  •  Supersaturated solutions behind candy making (i.e. rock candy and fudge) 
  • Crystal formation: growing epsom salt snowflakes on pipe cleaners 
  • Light and optics: bending light with plastic 
  • Acid-base reaction produces vinegar volcano 
  • Transpiration adds color to flowers 
  • Cornstarch mixture behaves as a Non-Newtonian fluid 
  • Conflicts of density and polarity: DIY lava lamp 
  • Mechanics of vortices: tornado in a bottle 
  • Removing copper oxide from pennies with vinegar 
  • Homemade polymers: slime making
Invite your friends to your science sleepover with fun printable invites
Invite your friends to your science sleepover with fun printable invites
 
A sample page from our bonus experiment
A sample page from our bonus experiment

Quarterly Explore Journals (x4) 

Your budding scientists and technologists may not know exactly what they want to grow up to be. In fact, the careers they end up pursuing may not even exist yet! Nevertheless, the seeds of inspiration may already be sprouting in their minds. This interactive journal will help them to reflect on their interests and track their curiosity and growth mindset.

We want to encourage girls to go wonder and make change. They'll get a journal in the mail every 3 months to help them do just that.
We want to encourage girls to go wonder and make change. They'll get a journal in the mail every 3 months to help them do just that.

 

Elements Trading Cards (3 sets)

Discover the most abundant elements in your body with these trading cards. Trade the cards with your friends to see who can complete an entire set first! The cards are filled with fun facts about the elements as it relates to the human body. Print these at home or at your local print shop.

Discover fun facts about some of the most abundant elements in your body. Collect them all to complete the image!
Discover fun facts about some of the most abundant elements in your body. Collect them all to complete the image!

 

Small Element Posters

Display the collection of images from the Element Trading Card Set in your room, classroom, or locker as a reminder that your ATOMIC squad is always by your side and cheering you on. Each poster has a unique design meant to illustrate the locations where the most abundant elements in your body can be found (i.e. the environment, in your food, and in biological processes). Print at home, school or at your local print shop.

Put this elements poster up as a conversation piece and share the cool facts you learned from the ATOMIC trading cards.
Put this elements poster up as a conversation piece and share the cool facts you learned from the ATOMIC trading cards.

Science Trivia (includes 12 questions and answers) 

Learn little known facts about the world we live in to share with your friends during recess or on the bus ride to school. And see who can find the answer first! Every month, a question is posed, and once you submit your answer, you can see what everyone else found out. Each trivia will also be explained in a short video illustrating the scientific concepts.

Once you submit your answer for Science Trivia, it unlocks a fun animated explanation!
Once you submit your answer for Science Trivia, it unlocks a fun animated explanation!

 Chat with a Woman in STEM (12 1-1.5hr AMA group hangouts) 

Be inspired to strive for what others have said is impossible. Hear the stories behind women in STEM with dreams to make a change, be it in their homes, their communities, their countries, and/or the world. Each month you will have the opportunity to join in on our conversation with these women as they share their scientific interests, along with pieces of advice for young girls with aspirations to enter similar fields.

Access to #STEMStories videos

Hear from girls just like you! Girls whose stories resemble yours and that of your ATOMIC squad! We gather stories from girls and women in STEM to illustrate that a love of science is not limited to those who fit a particular stereotype. Rather, science provides a path for one to dream big and in hearing the stories of others like us, we build a stronger network and leave a more impactful legacy for the generation behind us.

Invite to our closed Facebook group 

Join a community of girls and women who aren’t afraid to wear their smarts on their sleeve. This group will provide a platform to connect with others and share resources as we strive to engage and empower the next generation of STEM women.

BONUS! ATOMIC Explorer

Discover new things about the elements that inspired our debut series. Did you know that Potassium burns with a lilac colored flame or that hydrogen is a protium? Enter the experience here.

Sharing the wonder of science is important to us, so we built this digital experience to help you find out more about the elements that inspired our debut series
Sharing the wonder of science is important to us, so we built this digital experience to help you find out more about the elements that inspired our debut series

 

We take the scientific rigor, development of learning objectives, safety and respectfulness of our community very seriously. We have a board of parents, educators, scientists and technologist who act as a steering committee for ATOMIC Squad's development. They provide feedback on the content and programming, vet it for accuracy and test it for usability. See their bios here

Who's Behind This?

Hi, I'm Amanda. I'm a creative director and design strategist and did my undergrad in neuroscience at Columbia.

This is my third Kickstarter project and all three (The Leading Strand, Beyond Curie, ATOMIC by Design) are about helping people rediscover the wonder and humanity of science through design.

Growing up, I felt I had to hide my interest in science because other kids at school didn't think it was cool. There was nothing I could wear that was both science-y and cool, and I didn't really know many girls who shared my interests. ATOMIC by Design is what I wish I had growing up, and that's what makes me so passionate about this project.

What the Press Says

"In 2016, Amanda Phingbodhipakkiya won a TED Residency on the strength of a bold idea: that design can shine a light on science and make scientific concepts intelligible to a wider public." — Forbes

"So yeah, you know those posters of historical luminaries that were hanging all over your high school? This is what we wished they'd looked like." — GLAMOUR on Beyond Curie

"A ballerina turned neuroscientist turned creative director, Phingbodhipakkiya has found a multitude of ways to pair design with science and entrepreneurism and more." — The Limit Does Not Exist

Risks and challenges

I have strong confidence that I will be able to deliver on the rewards of ATOMIC by Design. My two earlier Kickstarter projects (The Leading Strand & Beyond Curie) were both fully-funded and successfully fulfilled all rewards.

Our clothing vendor has been helping artists and creatives print clothing for over 3 years. The pouches will be made through another well-known manufacturer. It's possible that they will run into logistics challenges when manufacturing and shipping these items as they work with a variety of vendors themselves.

I will do everything in my power to ensure all rewards make it to my backers promptly and great condition. I will do my best to communicate any hiccups or unforeseen issues if they arise.

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    ATOMIC scientist note

    Help us support the next generation of women in STEM. Your support will help our efforts here at ATOMIC to get our programming into schools, clubs and places where conversations about science aren't happening.

    Get a 4” by 6” greeting card featuring a groundbreaking woman in STEM from the Beyond Curie (beyondcurie.com) collection, including Rosalind Franklin, Grace Hopper, and 33 others. Pass the inspiration on to a friend or family member.

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    ATOMIC On the Go

    Get this 9.5" x 6" pouch that holds pens, papers, notebooks, electronics and anything else you need. It’s the perfect way to carry your first Explore Journal. Also includes a 3 month subscription to the ATOMIC Squad. Choose from designs for Nickel, Hydrogen, Potassium and Neon.

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    ATOMIC book Vol.1

    Get a beautifully designed book featuring the first 8 elements of the ATOMIC by Design collection. Explore these stories with your friends and family and take our online quiz to discover what element you are! A unique gift for a birthday, new year or "just because" occasion. Also includes a 3 month subscription to the ATOMIC Squad.

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    ATOMIC Basic

    A science party in a package. Choose from an ATOMIC crop top, tee or sweatshirt in your element. These fun comfy designs can take you from school to weekend in a snap. Add a little splash of science to your wardrobe and be ready to drop some knowledge when anyone asks you what you're wearing. Each piece comes with a booklet all about the element of your choosing and a subscription to a full year of ATOMIC Squad activities. Stickers, pins and postcards about your element and badass ladies in science also included in the package.

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    ATOMIC Accessory

    This package gives you an every occasion spunky science accessory. Choose from a more formal clutch, a classic tote with leather straps or an everyday backpack. Each piece comes with a subscription to a full year of ATOMIC Squad activities. Stickers, pins and postcards about your element and badass ladies in science also included in the package.

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    ATOMIC Limited Edition

    This package includes your choice of one of our limited edition designs: a fun skirt with pockets or a button down. It packs some serious science punch and adds some ATOMIC power to your closet. Each piece comes with a booklet all about the element of your choosing and a subscription to a full year of ATOMIC Squad activities. Stickers, pins and postcards about your element and badass ladies in science also included in the package.

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    ATOMIC Squad (subscription only)

    ATOMIC Squad is our community of wonder women. Our content and materials are vetted by a board of STEM women, parents, and educators. Like our team, ATOMIC Squad encourages girls to connect, find their tribe and support each other by just being themselves.

    This 12 month subscription features a full year of fun from start to finish with monthly ATOMIC Drops that come straight to your inbox or home. Every quarter, you get an Explore Journal in the mail to be the scientist of your own life - jotting down questions, sharing ideas, exploring interests, and capturing your discoveries. From science sleepover kits that show you how to extract DNA from strawberries to video chats with real scientists and technologists all over the world, ATOMIC squad is the perfect way to celebrate and encourage the bright young women in your life:

    Includes:
    • Science Sleepover/Science Party Kit (includes 12 experiments)
    • Quarterly Explore Journals
    • Elements of the Body Trading Cards
    • Science Trivia (includes 12 questions and answers)
    • Chat with a Woman in STEM (12 1-1.5hr AMA group hangouts)
    • Access to #STEMStories videos
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    ATOMIC Luxe

    This package packs some serious science punch and adds some ATOMIC power to your closet. Rock out with some of our more intricate pieces like our spunky bomber jacket, classy full skirt or beautiful dress. Each piece comes with a booklet all about the element of your choosing and a subscription to a full year of ATOMIC Squad activities. Stickers, pins and postcards about your element and badass ladies in science also included in the package.

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    ATOMIC Gold

    Help support the ATOMIC team as we design and implement innovative ways to engage young girls and women in STEM. Your contribution will help us line up scientists from all over the world for our Women in STEM chats, organize meetups and set up ATOMIC after school clubs. To achieve the impact we are striving for, we need the support of our communities behind us - it is the only way to bring these science conversations to areas where they are not happening.

    For your contribution, you and 5 friends will be able to tour an anatomy lab and ask a biologist all the weird or random questions you’ve had about how your body works. You will also be able to gift annual subscriptions to ATOMIC squad subscriptions to 3 bright young women in your life, or we can donate them to deserving recipients on your behalf.

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    ATOMIC Platinum

    Help support the ATOMIC team as we design and implement innovative ways to engage young girls and women in STEM. Your contribution will help us line up scientists from all over the world for our Women in STEM chats, organize meetups and set up ATOMIC after school clubs. To achieve the impact we are striving for, we need the support of our communities behind us - it is the only way to bring these science conversations to areas where they are not happening.

    For your contribution, ATOMIC Board member Danielle Gustafson will take you and 9 friends for a walk into New York's Central Park to look for bats. Aided by detectors that amplify the bats' otherwise inaudible high-frequency chirps, you’ll monitor and catalogue the incredible species that calls the city home. You will also be able to gift annual subscriptions to ATOMIC squad subscriptions to 3 bright young women in your life, or we can donate them to deserving recipients on your behalf.

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    ATOMIC In the Classroom

    Bring the magic of ATOMIC to your whole class! You can offer a carry-all pouch and a one year subscription to ATOMIC squad for every student in the classroom (up to 30) so everyone can enjoy the opportunity to explore and connect around science.

    You also get the full set of 35 Beyond Curie scientist wall decals (valued at $160) to hang up around your classroom, 5 copies of the ATOMIC book Vol 1 to put on your bookshelves, and a special Q&A session with Amanda or one of the experts in our network.

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    ATOMIC After School

    Help the ATOMIC team bring the wonder of science to communities who may not have the resources! We want everyone to have the opportunity to share in the magic of science. We are partnering with Title I schools around the country to make this happen, but we need your support to do it! Your contribution gives a carry-all pouch and fun science activities customized for the girls who sign up for the after-school ATOMIC program. These interactive activities, which may range from making an edible cell with JELL-O and candy to making vinegar volcanoes, are aimed to engage and empower girls who otherwise do not have access to opportunities that would allow them to experience the excitement and joy that science can add to a school day.

    The school will also get the full set of 35 Beyond Curie scientist wall decals (valued at $160) to hang up around the classrooms, 5 copies of the ATOMIC book Vol 1 to put on their bookshelves, and a special Q&A session with Amanda or one of the experts in our network.

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