Share this project

Done

Share this project

Done
Go for Gold! is a solo exhibition depicting the transformation of London’s landscape in preparation for the 2012 Olympic Games.
22 backers pledged $2,075 to help bring this project to life.

About

$2,075

22

Hi, my name is Gesche Würfel. I’d like to ask you to support my fundraising campaign. I am seeking to raise the remaining funds for my Go for Gold! exhibition project through Kickstarter. 

Go for Gold! is on view at the Underground Gallery in London from July 27th – August 9th, 2012 coinciding with the opening ceremony of the Olympic and Paralympic Games. I started working on the Go for Gold! series six years ago as the final visual project for my MA in Photography and Urban Cultures at Goldsmiths, University of London. I have continued shooting for the project since. 

Go for Gold! depicts the transformation of London’s landscape in preparation for the 2012 Olympic and Paralympic Games. It examines how the 2012 Games contribute to the massive social and geographical transformation of the Lower Lea Valley landscape; a dynamic that occurs every four years across the world in new Olympic cities. Go for Gold!’s overarching message is a critique of how the Olympic Games have been transformed from a sporting to an economic event in which urban regeneration plays a major role. 

I have always been interested in the Olympics; when I was a teenager I competed as a track and field athlete in the ’Youth Training for the Olympics’ competition. I looked at the Olympics from the perspective of an athlete and thought that it was one of the best things in the world to be able to compete in the Olympics. But when I started to study urban planning, I became very critical of mega events like the Olympics, especially when I saw how they affect the lives of the local population as well as the natural and built environment. That’s how the project evolved. 

I’m now very excited to show a selection of Go for Gold! images at the Underground Gallery. I see the exhibition as an important counterweight to the Cultural Olympiad and the images that have been distributed by the Olympic Delivery Authority and London Organising Committee of the Olympic and Paralympic Games. That's also why it is so important to me to show the series while the Olympics are actually on. I will have to raise the remaining funds for the show for: 

- Gallery hire 

- Private View 

- Insuring the artwork. 

The first series is from 2006-2007 when I photographed the future sports venues of the 2012 Olympic and Paralympic Games. These images capture the last moments of the Lea Valley landscape before it was razed to make way for the Olympics’ international development programme. 

 The second series is from 2008 when I photographed sites across London as they were awaiting to be mobilised for the 2012 Olympics. 

 The third series is from 2008-2011 when I photographed around the blue fence that surrounds the Olympic construction site and the high security fence that replaced the blue fence in 2009. These photos show how the Olympic plans disrupt the connections between residents and their natural and built environment. 

Thank you for your support!

Basketball Arena 1 (2006)
Basketball Arena 1 (2006)
Service Area 1 (2006)
Service Area 1 (2006)
Olympic Stadium 4 (2007)
Olympic Stadium 4 (2007)
Archery 1 (2008)
Archery 1 (2008)

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Thank you for your support! Every dollar counts!

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $10 or more About $10

    A personal thank-you note and an invitation to the private view.

    Less
    Estimated delivery
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $25 or more About $25

    A signed postcard (choose between 5 images), a personal thank-you note, a Go for Gold! sticker, and an invitation to the private view.

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $50 or more About $50

    Three signed postcards (choose between 5 images), a personal thank-you note, a Go for Gold! sticker, and an invitation to the private view. Your name listed as a backer on exhibition promotion materials.

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $100 or more About $100

    Five signed postcards (choose between 5 images), a personal thank-you note, five Go for Gold! stickers, and an invitation to the private view. Your name listed as a backer on exhibition promotion materials.

    Less
    Estimated delivery
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $500 or more About $500

    One limited edition print (edition of 8 + 2 APs) in 10"x10" to choose from the series on my website www.geschewuerfel.com; a personal thank-you note, a Go for Gold! sticker, and an invitation to the private view. Your name listed as a backer on exhibition promotion materials.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $750 or more About $750

    One limited edition print (edition of 8 + 2 APs) in 10"x10" to choose from the series on my website www.geschewuerfel.com; five signed postcards (choose between 5 images), a personal thank-you note, a Go for Gold! stickers, an invitation to the private view, and a personal exhibition tour on the 26th, 27th or 28th of July. Your name listed as a backer on exhibition promotion materials.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $1,000 or more About $1,000

    One limited edition print (edition of 5 + 2 APs) in 20"x20" to choose from the series on my website www.geschewuerfel.com; two signed postcards (choose between 5 images), a personal thank-you note, a Go for Gold! sticker, an invitation to the private view, and a personal exhibition tour on the 26th, 27th or 28th of July. Your name listed as a backer on exhibition promotion materials.

    Less
    Estimated delivery
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (15 days)