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World class triathlete Sami Inkinen & Dr Steve Phinney challenge the efficacy & safety of "carb loading" for sports performance.
FAT or CARBS? World class triathlete Sami Inkinen & Dr Steve Phinney challenge the rules of "carb loading" for sports performance.
FAT or CARBS? World class triathlete Sami Inkinen & Dr Steve Phinney challenge the rules of "carb loading" for sports performance.
467 backers pledged £21,928 to help bring this project to life.

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Cereal Killers 2 - "Run on Fat"

£21,928

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This movie is FUNDED!

To watch the movie, keep up with the latest news in fat adaptation for performance and see where we're screening near you, check out -

1.  Official Websitewww.runonfatmovie.com

2.  Official Facebook - Facebook.com/cerealkillersmovie 

3.  Official Twitter - twitter.com/CerealKillers13

See you there!

Donal & The Cereal Killers Team

December 12, 2014

The Story so far

In Cereal Killers, Donal teamed up with globally acclaimed sports scientist Prof Tim Noakes MD in a sugar free quest for better health. 

The movie's pro fat message proved timely and caught a wave of support for real food.  As fat became fashionable and TIME magazine was spreading butter on its cover, Cereal Killers was recognized as "one of the top 10 movies of 2013 that could change the world" - even the BBC came knocking!

The Big Surprise

Then something totally unexpected happened - 

Strenuous support from within the elite ranks of sport started coming our way as more and more athletes "came out" as nutritional contrarians themselves.

So we got to thinking .....

  • Is standard sports nutrition advice also flawed? 
  • Don't these guys just burn off whatever they eat anyway?
  • Are some of the best athletes on the planet really eating like Cereal Killers?

In San Francisco, California, we would meet two men with many of the answers - and a remarkable story to tell. 

The Ironman

In 2009, World Amateur Ironman Champion Sami Inkinen  turned his back on sports drinks, gels, oatmeal and pasta. The fat adapted Finn has since broken all the rules, propelling himself to an 08h 24min Ironman time on a sugar free, whole foods diet consisting of 70% fat with minimal training (10-12 hours/wk). 

Sami Inkinen - World Amateur Ironman Champion
Sami Inkinen - World Amateur Ironman Champion

The Scientist

Dr Stephen Phinney (Co-author: The Art and Science of Low Carbohydrate Performance) has been a lone voice in the wilderness for a very long time. 

Dr Stephen Phinney
Dr Stephen Phinney

In 1981, an accidental discovery that trial subjects on a high fat diet enjoyed improved endurance capability shocked Dr Phinney. 

"That was the data. I had to follow it."

This research fired the gun on a remarkable, controversial career challenging the benefits of conventional nutritional guidelines - for health and performance - and the vested interests protecting them. 

No-one knows more about fat as a fuel for athletic performance than Dr Phinney, and no athlete has fat adapted him or herself as meticulously as Inkinen.

The Movie

"Run on Fat" charts Sami's remarkable 5 year transition into an even faster, healthier, fat adapted endurance athlete  - what he eats, how he trains and the significance of his relationship with fellow Stanford alumni and New York Times Bestselling author Dr Phinney.

As Sami embarks on an epic 4,000 km, unsupported ocean row with his wife Meredith, the pitfalls of fat adaptation for athletes get answered where and when it really matters - in the middle of the Pacific Ocean.

Dr Phinney has been advocating fat as fuel for 30+ years, but his message has been dimmed by misinformation and multi billion dollar commercial interests. 

Now, as evidence emerges of world class athletes adopting his principles and increasingly turning their backs on pasta, gels, and sports drinks - embracing lower carbohydrate, high fat diets (LCHF) with remarkable results in some cases - “Run on Fat” challenges the very foundations of sports nutrition.

As Sami and Meredith confront the equivalent of 2 marathons per day for 60 consecutive days, they throw convention overboard and redefine the life's work of a scientist who would not be silenced. 

And they are not alone...

Featured Experts 

  • In Cereal Killers 1, we saw Prof Tim Noakes tear out the carb loading chapter in his epic "Lore of Running." We return to ask him "what now?" for sports nutrition.
  • Dr Peter Brukner is presently the physician to the Australian Cricket team and Co-Author of "Clinical Sports Medicine" - the "bible" for sports medics. From the sidelines of elite field sport he is witnessing the benefits of "real food" nutrition strategies first hand.
  • Cardiologist Dr Philip Mills explains the very real risks of endurance training, low fat diets and carb loading for heart health - and what to do about it.

Featured Athletes

Why we need funds 

We love making movies that no commercial broadcaster has the b*lls to commission. If Cereal Killers 1 had them running for the hills then "Run on Fat" will have them sprinting into the bosom of safe, advertising friendly programming.  

Our challenge is this - even on the tightest of budgets, it's pretty much impossible to make a broadcast quality, international movie of this nature for anything less than USD$1500 per minute.

Here's what a headline budget looks like before the Production team makes a dollar!

  • Travel - $12,000 - $15,000 (Run on Fat is being filmed across several continents)
  • Production equipment - $7,500
  • Licenses - $3-5000 for archive footage & music. 
  • Graphics, Design, Post Production - $3000
  • Editing, Sound & Color Grading - $15,000 
  • Errors & Omission Insurance $7-10,000
  • Coconut Oil - we can't get through the day without it!
On a good day, that's USD$50,000 or >£30,000. After accounting for fees and costs of producing the benefits we're offering, we would net about half that if we hit our funding goal here. Cereal Killers 1 was cash flow positive so we'll meet you halfway - the balance and a promise to deliver is on us.

Is that value for money?
Great question. With a simple answer. 

Yes. We believe this movie will be a watershed in the evolution of performance nutrition.

Come run with us!

Risks and challenges

Making Cereal Killers taught us one valuable lesson - things go wrong ALL THE TIME in this movie making game. Setbacks are part of the process! But we're confident. We have invested the proceeds from Cereal Killers to kick off this new adventure and we intend to get over the line on time & on budget. If we get held up, we'll let you know, but right now we're 90% confident that won't happen. We're running on fat remember :)

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    Pledge £2 or more About $2.61

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    A big thank you PLUS 1 x Digital download of the movie

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    Pledge £27 or more About $35

    The PREMIERE - Digital Pack!
    For £27 you get to see this movie BEFORE we release to the general public.
    1 x Video on Demand (VoD) viewing ticket for our private pre-release screening
    PLUS 1 x Digital download of the movie.

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    The PREMIERE - DVD Pack!
    1 x Video on Demand (VoD) viewing ticket for our private pre-release screening
    PLUS 1 x DVD

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    Pledge £37 or more About $48

    The Movie Star! The PREMIERE - DVD Pack! PLUS a 'Special Thanks" mention in the movie credits.

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    Pledge £47 or more About $61

    The ATHLETE Pack! Get the FULL lowdown on low carb performance from the leaders in the pack. Includes the PREMIERE Digital Pack, access to the very best UNCUT footage and extras you won't see in the movie PLUS an invite to the "Run on Fat" Athlete Webinar hosted by Donal.

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    Pledge £99 or more About $129

    The SAN FRANCISCO Pack! Get The Athlete Pack PLUS join us for the Worldwide Launch Party & Cinema Premiere in San Francisco, California! Meet and mingle with the stars of "Run on Fat" in person.

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    Pledge £199 or more About $260

    "Host your own Premiere" SCREENING LICENSE - Host a public screening to coincide with (or anytime after) our Worldwide Cinema Premiere in San Francisco! Great for cafes, sports clubs, schools etc. Includes the Premiere Digital Pack PLUS promotional benefits - digital artwork, social media shout outs and event listing on the official website.

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    Pledge £1,500 or more About $1,961

    Associate Producer - The San Francisco Pack; The Athlete Pack; the Screening License PLUS a full Production Credit in the movie.

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    Presenting Partner - contact us for details on global benefits!

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Funding period

- (30 days)